Isaac Murphy Bottles Of Maker’s Mark Will Benefit Memorial Honoring Black Jockeys

Hall of Fame jockey Isaac Burns Murphy accomplished a level of success in the late 1800s that, by many measures, has never been equaled. So, it is only fitting that an effort to celebrate his remarkable legacy is, itself, also unique.

This year, the annual release of a commemorative Maker's Mark® Bourbon bottle in partnership with Keeneland will, for the first time, be three distinct bottles, each with its own label featuring the work of artists Sandra Oppegard, Andre Pater, or Tyler Robertson. The labels depict the pageantry, beauty, and power of Thoroughbred racing, a sport on which Isaac Murphy certainly left an indelible mark.

Murphy is the only jockey to have won the Kentucky Derby, Kentucky Oaks, and Clark Handicap in the same year (1884). He won the Derby three times and was in the first group of jockeys inducted into the National Museum of Racing's Hall of Fame. He was originally buried in the African Cemetery #2 in Lexington but was later moved to the Kentucky Horse Park where he now lies near the legendary Thoroughbred, Man o' War.

Proceeds from the bottle sales will go to LexArts, greater Lexington's premier cultural development, advocacy, and fundraising organization, to support its initiatives at the Isaac Murphy Memorial Art Garden in Lexington. The Art Garden is the first park in the U.S. to honor African American jockeys, who were the earliest Black professional athletes. Funds from the 2021 bottle series will provide the remaining funding required to realize a permanent art installation by Lexington folk artist LaVon Van Williams, Jr. as well as future programming within the park with an emphasis on the arts.

The bottles are all pre-signed by the artist who created each label along with Keeneland President and CEO Shannon Arvin, Maker's Mark Managing Director Rob Samuels, and one of three active Hall of Fame jockeys who have won the Grade 1 Maker's Mark Mile at Keeneland multiple times: Javier Castellano, Edgar Prado, and John Velazquez.

The three bottles will go on sale Friday, April 2. This begins a three-year series benefiting LexArts initiatives, with the same three artists creating new labels each year for the commemorative release.

“To have the immeasurable support of these two iconic brands, Keeneland and Maker's Mark, is meaningful in so many ways for LexArts and our entire arts community,” said Ame Sweetall, LexArts President and CEO. “The support of the Isaac Murphy Memorial Art Garden this partnership will allow will further engage and enrich the East End community and build upon the early work of those who made the art garden a reality more than ten years ago.”

Maker's Mark and Keeneland have been collaborating on a commemorative bottle release every year since 1997, raising millions of dollars for a variety of worthy causes throughout Central Kentucky.

“Keeneland has long championed the Isaac Murphy Memorial Art Garden and its celebration of the significant contributions African Americans have made to racing,” Keeneland President and CEO Shannon Arvin said. “It is especially gratifying to know that our longstanding collaboration with Maker's Mark will benefit LexArts and ensure this important aspect of history will be preserved for our community and future generations.”

“I'm impressed by LexArts' work to enrich the greater Lexington area through their various initiatives,” said Maker's Mark Managing Director Rob Samuels. “This particular project to enhance the Isaac Murphy Memorial Art Garden is an important and worthy cause, and I'm proud our long partnership with Keeneland is allowing us to support it in such a meaningful way.”

Keeneland, Maker's Mark and LexArts invite the community to bring to life the stories of Isaac Murphy and the many African American horsemen who shaped the future of Central Kentucky's equine industry. To make a financial contribution to the Isaac Murphy Memorial Art Garden, visit https://bgcf.givingfuel.com/immag.

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Keeneland Maker’s Mark Bottle Fundraiser to Benefit LexArts, Isaac Murphy Memorial Garden

This year, the annual release of a commemorative Maker's Mark Bourbon bottle in partnership with Keeneland will benefit LexArts, greater Lexington's premier cultural development, advocacy, and fundraising organization, to support its initiatives at the Isaac Murphy Memorial Art Garden in Lexington. Murphy was a Hall of Fame jockey who remains the only rider to win the Kentucky Derby, Kentucky Oaks and Clark H. in the same year (1884). The Art Garden is the first park in the U.S. to honor African American jockeys, who were the earliest Black professional athletes.

For the first time, the fundraiser will feature three distinct bottles, each with its own label featuring the work of artists Sandra Oppegard, Andre Pater, or Tyler Robertson. The bottles are all pre-signed by the artist who created each label along with Keeneland President and CEO Shannon Arvin, Maker's Mark Managing Director Rob Samuels, and one of three active Hall of Fame jockeys who have won the GI Maker's Mark Mile S. at Keeneland multiple times: Javier Castellano, Edgar Prado, and John Velazquez.

The three bottles will go on sale Friday, Apr. 2. This begins a three-year series benefiting LexArts initiatives, with the same three artists creating new labels each year for the commemorative release.

“To have the immeasurable support of these two iconic brands, Keeneland and Maker's Mark, is meaningful in so many ways for LexArts and our entire arts community,” said Ame Sweetall, LexArts President and CEO. “The support of the Isaac Murphy Memorial Art Garden this partnership will further engage and enrich the East End community and build upon the early work of those who made the art garden a reality more than ten years ago.”

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Second Episode Of ‘Truth To Power’ Series Provides Action Points For Those Who Care About Racing Diversity

The second installment of The Racing Biz panel series titled 'Truth To Power' aired Wednesday with a focus on practical suggestions for those in the racing community to improve diversity, equity, and inclusion. The panel series aims to define and address the issues racing faces with diversity among its workforce and fan base.

See a recap of the first installment and watch a replay here.

The second panel included expertise from Renee Hess, founder and executive director of Black Girl Hockey Club, Ron Mack, founder of the Legacy Equine Academy, and Leon Nichols, CEO and founder of the Project to Preserve African American Turf History. The panel was moderated by The Racing Biz founder Frank Vespe, freelance journalist Teresa Genaro, and NTRA Director of Communications Alicia Hughes.

A few key takeaways from the discussion, with a full replay below:

  • Panelists believe the rich history of standout Black jockeys from the early days of American racing like Jimmy Winkfield and Isaac Murphy provides a great basis for bringing Black, indigenous and people of color (BIPOC) back to the sport.

    “Ironically, Thoroughbred racing can really be called the first sport to demonstrate equity and inclusion,” said Mack. “The jockeys I mentioned earlier were not only jockeys, but they were trainers, they were owners. They held power and influence in the culture of Thoroughbred racing, even in the late 1800s. As we honor and celebrate the glory of the past, at the Legacy Equine Academy we're training and cultivating our kids for the future of the sport.”

  • Hess's model with Black Girl Hockey Club was really to provide a sense of community to the comparatively few Black fans and participants in ice hockey, though she points out you don't have to be either Black or female to join — you just have to support the mission of including more diverse participation in the sport. Originally, the club began as a fan club and has grown to become a nonprofit that provides scholarships to girls who play in travel teams around the world. Not only is that helping diversify the sport's players, it's bringing fandom to people outside the United States who may not have become familiar with ice hockey otherwise.
  • The first step in improving diversity and inclusion, Hess said, is to talk about it. Businesses and organizations within an industry will prioritize something if they believe their consumers value it.

    “Once we utilize our voices and let these organizations know that this is something the masses want to see, I think we'll be able to make these changes and drag these industries kicking and screaming because it is a financially sound decision,” she said. “Because this is the direction other sports are moving into. Our sports need to do the same if they want to remain relevant. We talk about 'growing the game' in hockey, and what better way to grow the game than to include the Black community, the LGBTQ community?”

  • Nichols hopes that his project can also grow racing by showing a new community of people that they have heroes in the sport, too. He is part of a group workshopping a screenplay based around part of Isaac Murphy's career, specifically about the famous match race in which he piloted Salvatore against Tenny, which was one of the greatest rivalries in American sports at the time.

    “Reading Isaac's story, one thing you'll learn about him is … he was so inspired to set an example as an African American male in the 19th Century that it drove him to try and rove his equalness and Black excellence,” said Nichols. “Out of that came the match of the century.”

  • Mack is hoping to continue building a pipeline from school to racing industry jobs through the Legacy Equine Academy, but said he's not just preparing the students to be grooms or hotwalkers — he's encouraging them and preparing them to become racehorse owners and corporate executives. Not only should it be possible for those students, it should be desirable for racing to see better representation at the higher levels of administration.
  • If diversity is important to you but you don't sit at the top of the totem pole in your workplace, Hess said you probably have some influence you can use to prioritize equity. Do you hire interns? Consider looking for them at historically black colleges in addition to the programs you already correspond with. Do you manage your company's newsletter content? There's a chance to acknowledge achievement or history of the company or industry through the work of diverse trailblazers. Another thing she encourages: Keep having conversations about these topics — even though they're probably going to make you uncomfortable sometimes.

    “I do think that when you are a non-Black, non BIPOC person, talking about race can be a little bit uncomfortable,” said Hess, who launched a campaign called Get Uncomfortable to encourage these dialogues. “I'm not 100% on that because I'm Black, but I get the gist that could be the feeling. But it's all about having these uncomfortable conversations … Change is uncomfortable.”

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Churchill Downs Honors Legendary African-American Jockey Isaac Murphy

Churchill Downs Racetrack has renamed a Derby Week stakes race to honor the legacy of a legendary African-American and native Kentuckian who was arguably the greatest jockey American racing has ever known – Isaac Murphy.

The featured overnight stakes race on Champions Day, Tuesday, April 27, has been renamed the $120,000 Isaac Murphy Marathon. The 1 ½-mile endurance race for Thoroughbreds age 4 and up was formerly known as the Champions Day Marathon.

Murphy is only the seventh individual to have a Churchill Downs stakes race named in his honor, joining Churchill Downs founder Col. M. Lewis Clark (Clark), former Churchill Downs President Matt Winn (Matt Winn), “My Old Kentucky Home” composer Stephen Foster (Stephen Foster), Hall of Fame trainer D. Wayne Lukas (Lukas Classic), Churchill Downs all-time winningest jockey Pat Day (Pat Day Mile) and fellow African-American riding great William “Billy” Walker Sr. (William Walker), the leading jockey at six of the track's first 13 meets and winner of the 1877 Kentucky Derby aboard Baden-Baden. More than 50 stakes races are staged at the Louisville, Ky. track annually.

“Churchill Downs strongly believes in preserving and sharing the stories of the African-American jockeys who are an integral part of the legacy of the Kentucky Derby,” said Churchill Downs Racetrack President Mike Anderson. “As we continue to recognize key contributors to our storied history, we believe now more than ever, it is critical to develop new ways to share these stories widely by incorporating them into our Derby Week traditions.

“Since 2015, Churchill Downs has kicked off Derby Week on Opening Night by recognizing William “Billy” Walker Sr. with the William Walker Stakes. This year, it is a privilege to also honor Isaac Murphy by re-naming the Champions Day Marathon to the Isaac Murphy Marathon. It is important to amplify the stories of these great jockeys, to acknowledge the painful truths that led to their exclusion from horse racing in our country more than 100 years ago and to herald their legendary contributions to our sport and to the Kentucky Derby.”

Born Jan. 1, 1861 in Frankfort, Ky., the son of a former slave who was a Union solider during the Civil War, Isaac Burns Murphy made the most of his natural talent to ride Thoroughbreds, and gained fame, wealth and elite social status that was uncommon for an African-American in the 19th century.

Murphy was the first back-to-back and three-time winner of the Kentucky Derby. He rode his first Derby winner in 1884 aboard Buchanan and took back-to-back editions of the race in 1890 aboard Riley and 1891 with Kingman.

As the greatest rider of his generation, he was known for his amazingly high win percentage. When the National Museum of Racing and Hall of Fame announced their inaugural class in 1955, Murphy was the first jockey inducted into horse racing's Hall of Fame. More information about Murphy is detailed online at https://www.racingmuseum.org/hall-of-fame/jockey/isaac-b-murphy.

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