Irish Thoroughbred Marketing | Horse Racing Free Tips

Goodwood Maiden To Be IRE Incentive Race

The EBF Maiden S. at Glorious Goodwood on Saturday will be part of Horse Racing Ireland's IRE Incentive scheme, meaning a €10,000 Irish sales voucher will be up for grabs for connections of an Irish-bred winner. The vouchers, of which €440,000 worth have been paid out since the scheme launched in March, are redeemable for Irish-bred yearlings at Irish public auction sales.

“Great Britain is by some distance the biggest export market for Irish Thoroughbreds and it is important to expand the IRE Incentive there,” said Charles O'Neill, chief executive of Irish Thoroughbred Marketing. “There will be more IRE Incentive races run in Britain ahead of the Irish yearling sales. This Saturday's race at the prestigious Qatar Goodwood Festival is the perfect way to kick things off.”

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IRE Incentive Scheme Paying Dividends

Horse Racing Ireland's IRE Incentive Scheme has awarded over 35 sales vouchers, each worth €10,000, to 31 individual owners to date. Winner number 36 in the new scheme came in Thursday's Irish Stallion Farms EBF Fillies' Maiden at Leopardstown, won by the Dermot Weld-trained Homeless Songs (Ire) (Frankel {GB}), a homebred for Moyglare Stud.

The IRE Incentive Scheme awards an Irish sales voucher in the amount of €10,000 to owners of Irish-bred winners of selected races on the Flat and National Hunt programmes in 2021. The owners of each eligible winner–horses that carry the (Ire) suffiz and are Foal Levy compliant–may redeem their vouchers on Irish-breds at Irish sales through the end of the following year.

“The IRE Incentive rewards and encourages investment in Irish

bloodstock,” commented Irish Thoroughbred Marketing CEO Charles O'Neill. “Irish-breds continually prove their quality in the world's most competitive racing nations. We are delighted to be able to draw the spotlight onto Irish thoroughbreds and help promote investment in one of Ireland's finest global exports. With the IRE Incentive Scheme, it pays to buy Irish.”

The list of Scheme races through October 2021 can be found by clicking here.

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ITM Launches New Website

Irish Thoroughbred Marketing has launched a new website featuring streamlined content and a simplified user experience. The site includes sections on breeding, buying and racing in Ireland, including information required for those wanting to become involved in the Irish Thoroughbred industry. The site offers easy access to sales dates, stallion listings, ITM Irish EBF barrier trials, the ITM Irish Stallion Trail, the IRE incentive scheme and more.

ITM Chief Executive Officer Charles O'Neill said, “The new ITM website is the perfect starting point for anyone seeking to become involved in the world-class Irish racing and breeding industry. The phenomenal success of Irish horses and racing professionals on the world stage has established Ireland as the premier country in which to breed, buy, own, and race Thoroughbreds. At ITM our aim is to continually promote and help grow this hugely valuable indigenous industry. Our new site will keep us at the forefront of digital marketing and innovation, allowing us to better serve our many international collaborators as well as reaching new passionate racing people from around the world.”

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ITM Irish Stallion Trail to Be Virtual in 2021

The 2021 Irish Thoroughbred Marketing Irish Stallion Trail will be held virtually due to the ongoing COVID-19 pandemic, ITM announced on Wednesday. Instead, the event has been branded the ITM Irish Stallion Showcase, a digital and media event highlighting the success and appeal of Irish stallion farms. There will be videos from a range of Irish stallion farms, social media content, and an ad campaign which will be released from mid-December 2020, with a concentrated period of content going out from Jan. 11-16.

“The ITM Irish Stallion Trail has become an annual fixture for breeders and racing fans alike,” said ITM Marketing Executive Alex Cairns. “Unfortunately the ongoing COVID-19 pandemic means Irish stallion farms will not be able to open their doors for the Trail in January 2021. The content produced for the ITM Irish Stallion Showcase will allow us to communicate the success of Irish stallion farms through alternative means. We look forward to celebrating the outstanding work of Ireland’s world-leading stallion farms.”

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