Online Bidding Gets Positive Reviews At Keeneland September Sale

Buying things online has become a part of our lives more than ever over the past decade, especially in the isolated time of COVID-19. Like many of its contemporaries earlier this year, Keeneland featured internet bidding during a live auction for the first time at this year's September Yearling Sale, and its effect on the sale's ecosystem was significant.

Over the auction's 12 sessions, a total of 1,857 internet bids were placed, with 126 successful purchases and revenues of $12,165,900. Had the online purchases been broken out into its own session of the sale, it would have grossed more than the final three sessions of this year's auction combined.

“Anytime you try something new, we held our breath a little bit to be sure the technology would work, and we were very happy with our technology partner on that,” said Shannon Arvin, Keeneland's President-Elect and Interim Head of Sales. “We felt like that went just as smoothly as we could have ever hoped. The participation was really significant.”

Like Ocala Breeders' Sales Co., Keeneland called on Xcira, an online auction technology company based in Tampa, Fla., to help bring the bidding into the digital age.

Online bidding gained steam as the auction went on, with nine total successful purchases over the two sessions of Book 1, and a high-water mark of 34 during the two-day Book 5, including 19 during the book's first session. The closing two days of Book 6 saw 29 horses change hands over online bidding.

The most active day for bidding was the second session of Book 4, which saw 213 bids placed online.

Though most of the online transactions were made for the later-book horses, buyers weren't afraid to spend big without being there to raise their hands themselves. Internet bidders in Book 1 accounted for a combined $4,795,000, led by Hip 410, a Tapit colt out of Breeders' Cup Distaff winner Stopchargingmaria, who sold to Japan's Yuji Hasegawa for $825,000. Hasegawa also bought a first-crop Arrogate colt for $750,000 using the online bidding platform.

“On those kind of horses, they had people on the grounds looking at the horse for them and doing all the vet work,” said Geoffrey Russell, Keeneland's director of sales operations. “It really was just the principal at the end making the decision, which we like the principals making those decisions.”

Hasegawa bidding from Japan was the highlight of the online transactions, but successful web bids also came from 17 U.S. states, the United Kingdom, Canada, and Spain.

The September Sale was the first live run for online bidding in a Keeneland auction, after the company offered an online-only racing-age sale in June. Keeneland has also conducted simulated auctions with potential buyers to acclimate them to the system and work out any potential bugs.

“Obviously, you're going to have a learning curve, but I think they did a good job putting out a trial run what that digital racing-age sale they had,” said Zach Madden of consignor Buckland Sales Agency. “Throughout the globe, people say they're buying a ton of horses online in Asia and Australia, but they've also been doing it for 10 years.”

Madden said four of the 12 horses he offered in Book 5 sold to online bidders, and the clientele was diverse, from people he'd never seen before the transaction to buyers who scouted the horses out themselves and simply decided to bid somewhere other than under a spotter.

“That was a good surprise for me,” Madden said. “I had a guy come by the barn yesterday who I'd never seen in my life who said, 'I bought this horse for $10,000 online. Is she sweet?' That never happens. It's helping horses get moved.”

The online component has also changed the way Madden has marketed his horses.

Because the buyers can come from anywhere now, and without warning, Madden said he fielded more personal requests for information on his offerings during this year's sale. In the future, Madden said he planned to do even more to get his horses into the digital space to entice anyone that might decide to forego the sale ring experience for something a little closer to home.

“I've gotten a lot of 'Hey Zach, will you send me a picture or video?'” he said. “We stopped doing the walking videos (for the Keeneland website) after Book 3, but any little arrow in your quiver you can have to throw at this thing has helped.”

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Keeneland September Yearling Sale Concludes With Positive Trade, Resilient Market

Keeneland's September Yearling Sale, held with extensive COVID-19 protocols to create the safest environment possible for participants, ended today with solid results generated by competitive trade throughout the 12-day auction and the sale of 15 yearlings for $1 million or more, led by a $2 million colt by leading sire Tapit.

“The September Sale can be measured as a success given that in these uncertain times the market proved there is still tremendous interest and money for quality racehorses at all levels,” Keeneland President and CEO Bill Thomason said. “Everyone who participated should be applauded for their unprecedented efforts to make this market a reality.”

The September Sale is a bellwether for the global Thoroughbred industry and a significant economic driver for Central Kentucky breeders.

“Keeneland is fortunate, in the midst of a pandemic, to be able to not only hold the September Sale but do so on its originally scheduled dates,” Keeneland President-Elect and Interim Head of Sales Shannon Arvin said. “I'm so proud of the Keeneland team who, immediately after the Spring Meet was canceled and the lockdown in Kentucky was announced in mid-March, began collaborating with state and local health officials, breeders, consignors, buyers and others in the Thoroughbred industry, to plan for the September Sale even as the landscape changed almost daily. The success of this sale is a testament to the cooperation among everyone involved and the resiliency of our industry.”

Among the health and safety protocols implemented for the September Sale by Keeneland were the requirements that people who accessed the grounds during the sale be credentialed through the Virtual Badge digital ID and that all Keeneland employees, consignors and their staffs, veterinarians and their staffs, farriers, van representatives and media show proof of a negative COVID-19 test. Everyone entering the Keeneland grounds underwent a daily health screening with a temperature check and questions. Face coverings and social distancing of at least six feet were required, and the Sales Pavilion, including the Sales Arena and Back Holding Ring, had reduced capacity. Nearly all food service moved from the Sales Pavilion to concessions and the Phoenix Room in the track Grandstand.

“Full credit for this year's September Sale goes to everyone – breeders, consignors, owners, buyers, agents, trainers and countless other people – for their cooperation in following the health and safety protocols and adapting to the new forms of buying that allowed us to offer this important market in this unusual time,” Keeneland Director of Sales Operations Geoffrey Russell said. “It certainly wasn't your normal September Sale, and we know it wasn't easy. We sincerely thank all who participated and made the best of the challenging circumstances. We look forward to 2021 and the return of the hustle and bustle.”

For the sale, held Sept. 13-25, Keeneland sold 2,346 yearlings for $238,454,300, for an average of $101,643 and a median of $37,000.

In 2019, the 13-session September Sale was one of the strongest in recent years, with 2,850 horses selling for $359,789,700, for an average of $126,242 and a median of $45,500. Last year Book 1 spanned three days versus two days this year.

“Last year was an incredible market,” Russell said. “Trying to replicate those results, even in a normal year, would have been difficult. No doubt, COVID-19 and the travel restrictions due to the pandemic had a strong impact on some aspects of the market. Certain major players did not take part. However, a deep, diverse buying bench still participated at all levels. It was very rewarding that the second week of the sale was stronger than anticipated.”

Keeneland demonstrated its flexibility by providing a variety of options to allow buyers to participate remotely, headlined by the successful launch of online bidding. Online bidding attracted a total of 1,857 bids, which resulted in the sale of 126 horses for a total of $12,165,900 to buyers in 17 U.S. states, Japan, United Kingdom, Canada and Spain. The highest price recorded online was the $825,000 paid by Yuji Hasegawa for a colt by Tapit out of Breeders' Cup Distaff winner Stopchargingmaria.

“Online bidding worked as smoothly and was as popular among buyers as we had hoped,” Arvin said. “When you try something new, you kind of hold your breath to see how it goes. We are very pleased with our partner, Xcira, and the online auction technology system, as well as the level of participation by buyers.”

Keeneland expanded its phone bidding service to accommodate remote buyers, and to enable greater social distancing, added a third on-site bidding location in the Show Barn, the area just outside the Sales Pavilion where horses begin their journey to the sales ring. The area proved very popular with buyers.

In an effort to deliver more information directly to buyers, Keeneland further enhanced its digital catalog to feature walking videos of yearlings and comments from consignors. Keeneland also offered a list of bloodstock agents who planned to attend the sale and could work with buyers participating remotely.

As in recent years, demand for quality individuals continued to drive the market, and buyers remained highly selective in their quest for Thoroughbred racing prospects.

Proving the diversity of Keeneland's buying bench was the fact that 14 different entities, dominated by domestic buyers, purchased the 15 seven-figure yearlings.

“Breeders are to be commended for bringing a very good crop of yearlings to market,” Keeneland Director of Sales Development Mark Maronde said. “The value found here encouraged strong trade through the entire sale. Horse people are optimists in the best of times, and here they are – while there are no fans at many race tracks and with all the uncertainty in every facet of life – doing more than $238 million worth of commerce. That's huge.”

Tom Hinkle of consignor Hinkle Farms agreed. Hinkle sold all 22 yearlings in its consignment for a total of $3,124,000. They included a $750,000 Arrogate colt purchased on the internet by Hasegawa and a $750,000 Gun Runner filly bought by Robbie Medina, agent.

“Because of COVID, there was a lot of uncertainty – not just in the Thoroughbred market but in everything,” Hinkle said. “After COVID really took hold in April, we adjusted our projections on what we thought our yearlings would bring. Fortunately, we had a great sale. We've not only exceeded our revised projections but we've exceeded our original projections.

“We just sell our own horses, so we look at (sales results) as an aggregate,” he added. “As an aggregate, we've been very pleased.”

The September Sale topper sold on the second day of the two-day Book 1 when the partnership of Eclipse Thoroughbred Partners, Robert LaPenta, Gainesway and Winchell Thoroughbreds paid $2 million for the Tapit colt. Out of Grade 1 winner Tara's Tango, he was consigned by Eaton Sales, agent for Stonestreet Bred & Raised.

Tapit also sired the $1.25 million filly who led the opening session. Claiborne Farm, agent, purchased the daughter of Grade 1 Alabama winner Embellish the Lace, by Super Saver. Consigned by Bluewater Sales, she is from the family of Grade 1 winners Afleet Express and Materiality.

Later sessions showed signs of strength in the market as competitive bidding for premium individuals continued.

“Bidding has been challenging – we have all landed on the same horses on numerous occasions,” said Clay Scherer, who during the fourth session signed the ticket for Flurry Racing Stables to acquire a Speightster half-sister to their September Sale graduate and recent Kentucky Oaks winner, Shedaresthedevil, for $350,000.

Boosting the ninth session was Marsha Naify's purchase of a $500,000 colt by Karakontie consigned by Gainesway, agent. That day, Naify purchased three yearlings through phone bidding.

Overall, the sale's leading buyer was Donato Lanni, agent for SF/Starlight/Madaket. On behalf of the partnership, Lanni purchased 28 colts for $11.25 million. At $775,000, the group's most expensive purchases were sons of Into Mischief and Quality Road.

Other leading buyers who spent more than $3 million were West Bloodstock, agent for Repole Stables and St. Elias Stable; Mike Ryan, agent; Shadwell Estate Company Ltd.; B S W/Crow; Mayberry Farm; Courtlandt Farm; OXO Equine; Maverick Racing and Winchell Thoroughbreds. In addition, MyRacehorse.com, co-owner of Kentucky Derby Presented by Woodford Reserve (G1) winner and September Sale graduate Authentic, purchased 14 yearlings either singly or in partnership with Spendthrift Farm for total expenditures of $3,355,000.

Buyers had an appetite for yearlings by Authentic's sire, Into Mischief, who ranked as the sale's leading sire with 57 horses sold for $25,401,000, for an average of $445,632. Among them were five seven-figure horses, including the $1.9 million top-priced filly during the second session, the $1 million colt who topped the fourth session and the $625,000 colt who led the fifth session.

Larry Best's OXO Equine purchased the $1.9 million filly. Consigned by Taylor Made Sales Agency, agent, she is out of the stakes-winning Medaglia d'Oro mare Taylor S, a half-sister to Grade 1 winner and sire Liam's Map and Grade 3 winner and sire Not This Time.

Medaglia d'Oro was the leading sire by average with 18 yearlings averaging $599,722. He sired four seven-figure horses – all fillies: $1.6 million (sold to Shadwell Estate Company Ltd), $1.4 million (Robbie Medina, agent), $1.1 million (Whisper Hill Farm) and $1.1 million (What Time Is It Racing – Oracle Bloodstock, agent). Horse of the Year Gun Runner was the leading sire among stallions represented by their first yearlings at the auction with total sales of $8.12 million for 32 horses.

Other top-priced horses represented such successful sires as American Pharoah, Curlin, Kitten's Joy, Quality Road, Speightstown, Uncle Mo and War Front. Leading later sessions were progeny of established sire Ghostzapper and such emerging young stallions as Cupid, Karakontie, Mastery, Not This Time, Nyquist, Practical Joke and Unified.

For the sixth year in a row and the 22nd time since 1988, Taylor Made Sales Agency was the September Sale's leading consignor. Taylor Made sold 252 horses for $29,783,400, including the $1.9 million Into Mischief filly.

Meanwhile, using seven consignors, Stonestreet Bred & Raised sold 30 yearlings for $9,911,000. Joining the $2 million sale topper among the Stonestreet horses was the $1 million colt by Into Mischief who was offered by Warrendale Sales and purchased by Peter Leidel to lead the fourth session.

During Friday's final session, 167 yearlings sold for $1,143,000, for an average of $6,844 and a median of $4,500. Stonehaven Steadings consigned the $45,000 high seller, a colt by Cupid purchased by Scott Gelner, agent.

Racing returns to Keeneland on Friday, Oct. 2, opening day of the 17-day Fall Meet and the start of the prestigious Fall Stars Weekend. A total of 10 stakes, including five Grade 1 races, will be run over three days. Nine stakes during Fall Stars Weekend are Breeders' Cup Challenge “Win and You're In” races, which award each winner an automatic and free entry into the World Championships at Keeneland on Nov. 6-7.

Keeneland's November Breeding Stock Sale begins two days later and will run through Nov. 18.

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Catalog For Fasig-Tipton California Fall Yearlings Now Online; Sale To Be Held At Los Alamitos

Fasig-Tipton has cataloged 298 entries for its California Fall Yearlings Sale, to be held on Monday, Oct. 19, at Los Alamitos Race Course in Cypress, Calif. The sale will begin at noon Pacific time.

The sale was initially to be conducted at Fairplex in Pomona, Calif. on the same date. However, due to COVID-19 restrictions on large gatherings at Los Angeles County facilities, the auction has been relocated to Los Alamitos, in neighboring Orange County.

“We have a quality catalog with 298 entries, which is up slightly over our inaugural yearling sale in California last year,” said Fasig-Tipton President Boyd Browning. “There is a good mix of both regional and national sire power, and graduates of last year's sale are off to a flying start.”

This year's catalog cover features Positivity, winner of this year's Graduation Stakes at Del Mar. Exchange Vows, third in the Grade 2 Sorrento Stakes, is also a graduate of last year's sale.

“This is an important sale for the California marketplace, and we are very appreciative of Dr. Allred and Los Alamitos for accommodating us when it became clear we could not hold the sale in Pomona,” Browning added.

The catalog may now be viewed online, and will also be available via the equineline sales catalogue app. Print catalogs will be available by October 1.

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BloodstockAuction.Com September Sale Catalog Now Available Online

BloodstockAuction.com, the global leader in online Thoroughbred sales, is proud to announce its 53-head September Online Sale catalog is now live and open for bidding.

A special mention goes to WynOaks Farm in Pennsylvania, who is a major contributor to the September catalog. The operation is downsizing in acreage and it offers several mares in foal to Warrior's Reward with a free breeding right back to the sire.

“We are offering a diverse group of mares that we hate to see go,” said Donald Brown of WynOaks Farm. “They are all in great condition. The family that has owned the farm over 70 years made a decision to sell their land, and we will be taking a few mares to a smaller home.”

Also noteworthy is Hip 9, a yearling filly by Cairo Prince, out of a winning Candy Ride mare. Backed by a strong page, the filly is noted as an exceptional mover and looker.

To participate in the auction, potential buyers will need to register to bid. This is a simple process that can be done online by visiting www.bloodstockacution.com and clicking on the 'Become a Member' tab. It's free to join and once you're registered, you can take part in any of their online auctions.

For those new to online Thoroughbred auctions, during the final countdown, all horses will enter a 'Virtual Sales Ring' in numerical hip order at one-minute increments. Bids placed in the final 20 seconds will add an additional 20 seconds of bidding time for that hip, and push back the entry time for the following hips.

Buyers are encouraged to arrange vet inspections direct with the consignors, with all inspections conducted onsite at the stud farm.

To view the online catalog, click here.

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