Club 26, a free-to-join club for young people between the ages of 18-26, was launched by the QIPCO British Champions Series on Tuesday.
Designed to encourage younger fans to attend Great Britains Flat racing during the summer, members will receive special perks in the form of reduced general admission prices at 10 different racecourses, as well as behind-the-scenes tours and raceday previews.
Club 26 will feature at all 26 QIPCO British Champions Series racedays this year, including the G1 Betfred Derby Festival at Epsom Downs, all five days at Royal Ascot in June, the Qatar Goodwood Festival at Goodwood, the Skybet Ebor Festival at York in August and the St Leger Festival at Doncaster in September.
“We are passionate about attracting young people to horseracing as future fans and participants and are very proud to launch Club 26 ahead of the QIPCO Guineas Festival,” HH Sheikh Fahad bin Abdullah Al Thani, Director of QIPCO, said. “We have lots of exciting plans for the Club and hope it educates and encourages more 18 to 26-year-olds, who are key to the future of this sport, to come racing.”
Rod Street, Chief Executive of QIPCO British Champions Series, said, “Our objective is to get a younger audience closer to horseracing, by involving them in some of the best Flat racing occasions in the calendar. Horseracing takes a bit of understanding, but by involving people more closely in the racing experience, we know the magic can rub off and create lifetime aficionados.”
The post QIPCO British Champions Series Launches Club 26 appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.
