Record Number of Broadcasters to Show DWC Night

A record number of broadcasters will showcase the $30.5-million Dubai World Cup night card on Mar. 26. Eight of the nine races are for Thoroughbreds, anchored by the $12-million G1 Dubai World Cup Sponsored By Emirates Airline, one of six Group 1s on the evening. The presenting team at Meydan includes Nick Luck, Britney Eurton, Rishi Persad, Michelle Yu, Tom Stanley, Angus McNae and Nick Lightfoot, plus commentator Alistair Cohen. Dubai Racing Club, with its appointed distribution and production company, Racecourse Media Group (RMG), and HBA Media, will broadcast to the following regions/countries:

  • UAE/Saudi Arabia–Twitter
  • Selected airlines/cruiselines–Sport 24 network.
  • S.–Fox Sports, TVG and NYRA will broadcast the live card and NBCSN will show highlights of the card in their racing programme.
  • South America, Central America and Carribean will be able to view on ESPN (Star+) and SportsMax will cover the Caribbean, too.
  • MENA (Middle East and North Africa) region will view the action from the Dubai Racing Channel and Yas TV (UAE)
  • Japan-Green Channel and Fuji TV
  • Hong Kong-TVB, Cable, Now TV and HKJC TV
  • Singapore-STC TV
  • Eclat will serve another 13 countries in South-East Asia, for the first time
  • China-Wasu
  • India-Sony Network
  • Africa-SuperSport (sub-Saharan Africa), Sport 240 (South Africa)
  • Australasia-Racing.com, Sky Thoroughbred Central (Australia), and Trackside (New Zealand)
  • France-Equidia
  • UK/Republic of Ireland–Racing TV and Sky Sports Racing and Virgin Media will also cover the latter
  • Georgia–SilkNet
  • Turkey–TJK TV
  • Eurasia/Baltics-Setanta
  • Scandinavia–NENT
  • Germany/Switzerland/Austraia–Watch4
  • Poland–Polsat
  • Trans World Sport, a global magazine programme will also offer the fixture added exposure, as will CNN's World Sport programme;
  • ITV will air content from the fixture within its live broadcast on Saturday in the UK
  • Saudi TV will feature the event in a one-hour highlights show;
  • Reuters will distribute the event to their wide networks of news outlets.

Major General Expert Mohammed Issa Al-Adhab, the General Manager of Dubai Racing Club, said, “We are delighted RMG and HBA Media has secured a record number of broadcasters from all around the world, including a number of first-time broadcasters. The unprecedented interest is reflective of the global appeal of the Dubai World Cup–one of the great occasions on the sporting calendar.”

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RMG Enters Agreement With HBA Media

HBA Media has entered into a three-year agreement with Racecourse Media Group to distribute that organisation's British and Irish racing portfolio. Coming under the umbrella of the agreement are the Randox Grand National Festival, the Cazoo Derby Festival, the Qatar 'Glorious Goodwood' Festival, the Welcome to Yorkshire Ebor Festival, Longines Irish Champions Weekend and QIPCO British Champions Day as well as, internationally, the Dubai World Cup Carnival and Bahrain International Trophy.

The new agreement builds on HBA's existing portfolio that already includes Ascot Racecourse, the Lexus Melbourne Cup, Breeders' Cup, Pegasus World Cup and the Saudi Cup.

Henry Birtles, chief executive of HBA Media, said, “our new alliance with RMG as distribution partner for their premier British, Irish, Dubai and Bahrain racing further bolsters HBA Media's ability to package the very best events from around the world under one umbrella, to the benefit of all federations we are fortunate to work with and represent. Through this aggregation of global rights, we can look forward to leveraging the unique nature of each individual event, driving a higher commercial outcome for the collective. Our broadcast clients have been eager for one consistent package of racing that covers 12 months of the year. We are delighted to be teaming up with the highly respected RMG and believe that this collaboration not only adds further weight to our offering, but it completes the circle.”

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