Seven Industry Organizations To Sponsor Individual TIEA Awards

Seven industry organizations have come on board as individual award category sponsors for the 2021 Thoroughbred Industry Employee Awards (TIEA). These sponsors will help spread the reach of this important industry initiative.

Leading industry organizations Hallway Feeds, the National Thoroughbred Racing Association, Hagyard Equine Medical Institute, the Keeneland Association, the New York Racing Association, I am Horse Racing, and Churchill Downs have joined TIEA as individual award category sponsors for the 2021 edition of the program.

Each organization has joined as a title sponsor of an award category, while Godolphin, the global racing stable founded by His Highness Sheikh Mohammed bin Rashid Al Maktoum, will continue as the principal sponsor of the awards. TIEA is also supported by partners The Jockey Club, the National Horsemen's Benevolent and Protection Association (NHBPA), the Thoroughbred Owners and Breeders Association (TOBA) and the Breeders' Cup.

“We're thrilled to bring these leading organizations on board with TIEA to continue to spread the scope of the awards,” Godolphin's Charitable Director, Katie LaMonica said. “TIEA is a national program for our industry – anyone in our industry can nominate, and anyone can be nominated. We know the addition of these partners will expand the reach of TIEA and allow more hard-working individuals to be recognized for their dedication to our sport.”

In the first five years of TIEA, more than six hundred nominations have been received, with one hundred finalists recognized and over six hundred thousand dollars awarded in prize money. In 2021, a total of seven categories, including the new Support Services division, will be presented and will carry total prize money of $122,000. The Award Ceremony will be held on Friday, October 15th, in the sales pavilion at Keeneland.

“TIEA is an incredibly important initiative in our industry and sport,” noted Dr. Luke Fallon of Hagyard, title sponsor of the Leadership Award. “With the workforce shortage we see throughout not only our industry, but the country, TIEA provides an opportunity for employers to elevate their most valued people. Hagyard is proud to sponsor the Leadership Award and looks forward to handing out one of those beautiful trophies in October.”

Nominations for 2021 are open through Aug. 2. For more information and to nominate online, please go to www.tiea.org.

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Your Horse Doesn’t Want A Card This Valentine’s Day — He Wants A Box Of Cookies

Hallway Feeds in Lexington, Ky., is helping horses find love this Valentine's Day. A family-owned business for more than 50 years, Hallway is introducing a heart-shaped box of horse feed and treats — just in time not only for the holiday, but for the opening of breeding sheds around Central Kentucky. 

Hallway director of sales and marketing Anthony Koch said the boxes are a fun way for horse owners to show their horses they care, and a good introduction to Hallway's brand. It's also a timely reminder of the economic impact of the upcoming breeding season on the state, where 228 stallions will meet 17,241 mares this year. 

Learn more at Hallway Feeds

Read more at WKYT. 

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Hallway Feeds Seven of 10 Classic Entrants, Makes Instagram Filter

Hallway Feeds, a Lexington institution since 1964 that supplies high-quality feed and supplements to equine athletes, is the official feed of seven of the 10 contenders in Saturday’s GI Breeders’ Cup Classic. In the spirit of remaining impartial and rooting for so many horses, the team at Hallway designed an Instagram filter for fans who are also having a hard time choosing who to pick as a winner.

Calling it “the world’s ‘greatest’ handicapping tool for fans who just can’t decide,” officials at Hallway unveiled the “Hallway Feeds Horse Racing 2020 Instagram Filter.” It is the first-ever horse racing contender randomizer for Instagram stories.

Visit the @hallwayfeeds page on Instagram and click the filter icon to load the filter in your stories. It will randomly assign you a Classic contender to use as your choice for the Classic.

The post Hallway Feeds Seven of 10 Classic Entrants, Makes Instagram Filter appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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