Global Views: Promoting Racing is Everyone’s Duty

In Global Views, Godolphin Flying Start trainees provide insight into practices experienced and observations taken on their worldwide travels. Trainee Lachlan Pethica discusses ways the industry can attract new fans.

Attracting a new and diverse audience is of paramount importance if racing's popularity is to avoid demise. This remains a topical discussion in the industry and is being acted upon across the world; however, individual participants must collaborate to ensure the ongoing success of the sport.

To an 'insider', our industry is often perceived as open and accessible, where passionate people can interact with the stars of the show both equine and human. In some respects this is true; however, to the uninitiated person, racing can undoubtedly appear opaque and uninviting. Take the paddock on race day for example; people dressed in their finery stand amongst the stars of the show, with little to no interaction with everyday racegoers. This symbolic divide represents those 'in the know' and those not so learned. Our sport's complex race card and jargon do not promote inclusion and instead have the potential to scare away newcomers. If we can expand what it means to be 'a racing person', we'll move swiftly towards a brighter future.

The term 'racing person' is to many a badge of honour and rightly so; we're all proud to be involved in this great game. We're an industry of committed and passionate people. At times, though, one must wonder if our industry is too much a coterie which appears out of bounds to others. If we can expand our horizons on what it means to be 'a racing person' and foster a greater sense of belonging, we'll be far better placed for what will be a challenging future. The more we open the door and remove the veil of secrecy and some of the barriers of entry to our sport, the sooner we open the door to a new and diverse audience.

Many in the industry have already recognised this opportunity. Take for example the Irish National Stud and its Irish Racehorse Experience, which is as awe-inducing to an 8-year-old as undoubtedly it is for a 68-year-old. The tourist attraction opened earlier this year to rave reviews, taking visitors on a journey from the birth of a foal through the sales, onto a trainer and eventually into the winner's circle. Visitors are taught about the life cycle of the horse, the incredible physiological capacity of Thoroughbreds, equipment and tack and even the history of 'the punt.' For conventional 'racing people' and the less experienced alike, this is a phenomenally enjoyable experience which is invaluable to our industry. The more touchpoints we can have with young people throughout their development and older folk alike, the better positioned we are as an industry to convert them into regular racegoers and participants.

Programmes such as the Newmarket Pony Academy help to foster an understanding of the horse, not just racing. Targeted at primary school-aged children, the programme offers a week-long experience to local schools and combines essential learning such as reading and writing with horses and their care as the principal focus. Based in the heart of the British Racing School, participants are indirectly exposed to racing, building an appreciation for both the leisure and the racing horse. The deeper the relationship with the horse, the better positioned our industry is to convert young people into racing fans. Any opportunity we can give children to learn about and enjoy horses, the better served our industry is.

The power of these initiatives is immense, but without industry buy-in their impact is limited. It is incumbent upon every industry participant to acknowledge the benefits of an open relationship with the public. The divisive undertones of our sport are harmful to our future and in changing times, we too must adapt. We should be promoting our work to the masses to humanise our industry; the rise of digital initiatives like Thoroughbred Tales is a demonstration of what can be achieved through openness and humanisation. No longer is it acceptable to be passive; every participant has a duty to promote racing to the best of their ability and foster interest. We're an industry of excitement which people from a host of backgrounds are intrigued by. To convert these people to new racegoers and participants, and retain them, we must work to avoid our parochial tendencies.

Many will point to the success of syndicates as a measure of racing's changing ways; this is undeniable. Is there enough cultural diversity among these newcomers? Changing the definition of what it means to be 'a racing person' can only serve to grow our influence in broader societal groups. No longer can we allow the status quo to stymie our future growth. It's time for racing and its participants to show their wares to a group beyond the current microcosm. Our future depends on it.

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Global Views: Ideas to Ease the Workforce Crisis

  In Global Views, Godolphin Flying Start trainees provide insight into practices experienced and observations taken on their worldwide travels. First-year trainee Devon Dougherty looks at ways in which the worldwide Thoroughbred industry is addressing its workforce crises.

A dwindling labor force will suffocate the American industry if the current climate does not change. How will we continue to race and breed Thoroughbreds in America when there is no viable workforce left? This question has long weighed on my mind. The racetrack was practically in my backyard growing up, as I lived only a mile away, and I was a weekly racegoer. However, from a young age, it was apparent to me that there was a stark contrast between myself and the others at the track. The typical fan, owner, trainer, and stable employee were easily double my age. As I have gotten older and worked as an assistant trainer and more recently as a trainee in the Godolphin Flying Start programme, the reality has remained the same: those in the business in America are getting older, and not enough qualified horsemen are entering the game. The cry for more employees can be heard from coast to coast, from trainers to farm managers alike. Many trainers have recalled futile attempts to obtain and retain employees, and now are struggling greatly due to the increasing strain of ICE immigration laws, visa bans, and the COVID-19 pandemic. The issue is truly universal; as the sport battles other issues, this one has been worsening in plain sight across all facets of the industry.

Most farms and tracks in America rely predominantly on an immigrant workforce to satisfy its needs and to care for horses. But in recent times, non-American employees have dwindled in numbers. This population has been hindered due to new immigration laws, which have included I-9 investigations and the possibility of ICE barn raids, leading to a growing fear within this population and a struggle to employ immigrants up to standard. Moreover, the H2-B visa program began to come under pressure “when the federal government suspended all permits for foreign workers wanting jobs in the United States in June of 2020.” This has made it increasingly difficult to address the staffing crisis. As the lack of willing and skilled horsemen from the American population continues to decline, it is unlikely that vacant jobs will be filled. Extreme working conditions, long hours, low wages, and the danger inherent in working with Thoroughbreds also stack up against the sport. The average day caring for horses in America starts before dawn, and the days prove to be long and taxing. The working conditions can be harsh, with no relief from inclement or extreme weather. On top of that, entry level workers may not be experienced enough to handle Thoroughbreds due to lack of access to skills training and will be overwhelmed and leave to find a lower-risk job elsewhere. Few days off and lack of holiday vacations could drive newcomers away. Finally, the hardest sell to most new hires or potential employees in the industry is the low wages, often around minimum wage, and lack of benefits offered to most workers.

Being selected for the Godolphin Flying Start course has been a great privilege and stepping stone to my educational experience in the global Thoroughbred industry. Thus far in the course I have been able to witness different industry models in Ireland and in England. Moreover, I have learned a great deal about the initiatives brought about by professionals in these countries to attempt to add breadth and depth to the global workforce. Additionally, I have gained an insight into Godolphin's charitable initiatives team and their efforts to bring issues to the forefront and to offer long-term goals and solutions for pressing industry matters.

During these trying times, perhaps the United States should seek to follow the lead of other industries that are striving and making headway to maintain employment levels. In 2020, Horse Racing Ireland released Employment Guidelines for those seeking new hires and to lessen employee turnover. Among the major points, HRI highlighted a section on “managing people and the employment relationship,” which included wage guidelines, weekend working hours, holiday hours, and sick leave, among other topics. In addition, HRI implemented several new programmes to enhance employment as well. Most notably, they have launched Equuip, which is the education and training department within their corporation. They have initiated a “Work in Racing” entry level employee training program, for those needing to learn the practical skills necessary to enter an entry level position working with horses. In comparison, the American industry has worked to bring newcomers into the business though programs such as the Kentucky Equine Management Internship and the North American Riding Academy, which are both based in Kentucky, and most recently, Amplify Horse Racing.

A major turning point in the conversation of U.S. labor issues came during Godolphin's Forum for Education Discovery Day. This event took place on November 2019, in Newmarket, England, and included several leading industry nations, such as France, Ireland, Japan, and England. Global industries converged to discuss the health and well-being of our sport. Among the conversation points, the U.S. noted their challenges to include “a workforce shortage, along with industry fragmentation, a declining foal crop, and public perception.” Similar workforce issues were echoed by Australia and France as well.  As a result of this forum, the U.S. representation highlighted the need for “a national equine workforce coalition,” which could help to assuage the pressure put on managers and trainers to fulfill everyday duties. Like the Horse Racing Integrity and Safety Act, which will add national uniformity to the rules and regulations of horse racing from coast to coast, the workforce in American racing, breeding, and bloodstock could benefit from a similar system as well.

New solutions must come to the forefront to ensure the health of our Thoroughbred horses. Trainers and farms will be forced to downsize if the labor force cannot accommodate the scale of our sport. We are reaching our breaking point as an industry, from ICE immigration laws, travel bans during the COVID-19 pandemic, non-competitive working conditions with other American jobs, and the lack of recruitment avenues for new hires. A national body to oversee and improve working conditions is the first step to add awareness and to entice newcomers to enter our industry. A national representative body to recruit and monitor employment needs for industry entities would provide relief to those who are struggling to keep our industry thriving. The employment crisis is not going away in America, and time is of the essence to bring positive change to our employment system.

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