‘Flash Sale’ a Perfect Opportunity for Ready Made Racing

When Dazzlingdominika (Ghostzapper) won a May 13 maiden special weight race at Churchill her connections were ready to pounce. The 2-year-old filly had become a hot commodity and they wanted to cash in. In year's past that would have meant selling her privately or waiting for the next horses of racing age sale on the calendar.

Instead, she will be sold Thursday by Fasig-Tipton in a one-horse digital, “flash sale,” a new means of selling horses that promises to make it easier for those looking to move horses fast.

“This seems like a good way to do it,” said Taylor Made's Frank Taylor, who heads the Ready Made Racing LLC ownership group. “It's a good way to get people focused on a horse and sell them when they're marketable and hot. Everyone wants to buy something that just won and everybody wants to buy a Kentucky bred. Hopefully, we can get people focused on this.”

Dazzlingdominika is trained by Will Walden, the son of WinStar CEO and President Elliott Walden. Will Walden got off to a late start to his training career because he had been dealing with substance abuse issues. When his life started to turn a corner last summer and he felt it was time for him to begin training, he felt like he needed something to distinguish himself at the start.

He came up with the idea of buying relatively inexpensive yearlings and running them in maiden races restricted to horses that sold for less than a certain amount at the sales. Dazzlingdominika was bought at Keeneland September for $30,000. The race she won at Churchill, which was her second career start, was restricted to horses that sold or RNA'd for $45,000 or less in the their most recent auction. Should they win one of those maiden races or show signs of promise they would be sold. It was a new take on pinhooking, selling yearling buys not at the 2-year-old sales but after they had distinguished themselves in races for 2-year-olds. Taylor came on board as his principal owner and formed Ready Made Racing.

“We came up with a game plan six, seven months ago,” Walden said. “In order for Ready Made to do this again next year we have to sell these horses in order to raise money to go the sales again. This has been the plan all along. We aren't selling the ones we don't like and keeping the ones we like. Everything in my stable is for sale. That was target goal when I came up with this idea back in August and we mean to see it through.

“Hopefully, I'd like to get to a place some day where the stable gets to recruit 2-year-olds we can race through their careers. Starting out training, we have to take an edge where we can get one. And this was an idea that sounded appetizing to the guys. We wanted to try something new, a different way of pinhooking horses.”

Before pop-up or flash sales came to be, selling Dazzlingdominika would have been a lot harder to pull off. The best way to do so may have been a private sale. That would have required Walden and Taylor to get the word out that the filly was for sale and then field phone calls from prospective buyers.

“Why just take individual phone calls and bat a number back and forth when you can let all the potential buyers bat it out in the ring?” Walden said.

It is not Taylor's first experience with a flash sale. In Fasig-Tipton's first ever flash sale, Taylor sold Sweet Tea (Into Mischief) for $320,000. The broodmare prospect had been owned by late Rick Porter.

“When we sold Sweet Tea it was a big success,” Taylor said. “We're trying it again with this filly. She won impressively and came back well. She's ready to move forward.”

In the case of  Dazzlingdominika, prospective buyers will not only have to look at her race record, but project what she might do going forward. Walden believes that her future is bright.

“Personally, I don't train super aggressively,” he said. “I want to sell these horses with their best days in front of them and not behind them. Just like any seller would want, I want these horses to go on and have careers outside of this barn and go on win more races. We've done the bare minimum with her, without running them too unfit or running them unprepared or run in place where they could get injured. We had her ready but haven't tapped into the real meat of the horse.”

The bidding on Dazzlingdominika began Monday. At deadline for this story, the bidding was up to $70,000. The sale closes 2 p.m. (EDT) Thursday.

Taylor said that his team has been working behind the scenes to let as many people as possible know that a nice prospect is about to be sold through the digital sales ring.

“Some people think in a sale like this you don't need an agent,” he said. “Actually, you need an agent more than you would in a normal sale. You can't just throw it out there and say here it is. We have a team calling trainers and buyers, calling people who like to buy these kinds of horses. We've been dialing for dollars all day. We're getting a lot of responses and there's already been a lot of active bidding.”

It's anyone's guess so far as what she will sell for, but whatever it is, it will no doubt represent a healthy profit for her original investors. She cost just $30,000 at the sales, has earned $53,720 on the racetrack and will no doubt sell for six figures.

“This gives you a chance to market a horse when the timing is at the very best,” Taylor said.

With this filly, Walden's plan has worked perfectly, thanks, in large part, to a new way of selling horses.

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Taylor Made Pilot Program a Meaningful Answer to Labor Crisis?

One year ago, Taylor Made Farm launched the Taylor Made School of Horsemanship-a program created to work with people recovering from substance abuse and teach them a new vocation in the Thoroughbred business. The pilot year was such a grand success that plans are now in the works for how the program can grow from here.

The School of Horsemanship was designed by the farm's Vice President Frank Taylor, who now oversees the project along with the program's coordinator Josh Bryan.

“Frank started this because he wanted to help people and there is also a labor shortage in the horse industry, so we thought those kind of went hand in hand,” Bryan explained. “It's really about giving people a second opportunity at life. What we've figured out is that people who are battling alcohol and drug addiction have a great work ethic and they're grateful for the opportunities that they're given. They're very humble, determined and disciplined.”

Bryan said Taylor first got the idea for the project from DV8 Kitchen, a local restaurant in Lexington that created a highly-successful vocational training program for those in the early stages of substance abuse recovery.

The School of Horsemanship, which is paid for by the Kentucky Career Center, was initially created in partnership with the Shepherd's House, a transitional residential drug addiction treatment center in Lexington. During the three-month program, participants return to the Shepherd's House every evening after their work on the farm. In addition to food and housing, they also receive counseling services at the Shepherd's House.

Upon graduation of the program, participants can start a full-time position at Taylor Made or seek work elsewhere if they so choose.

“We've had 20 people go through so far,” Bryan said. “We have nine guys who stayed on at the farm and then we have other guys who have ventured out to other places still working with horses. We've had a few who didn't graduate just because they didn't like it, which is fine. It's not for everybody and you have to have a passion for it, but I've found that people in recovery really like it out here because you can get away from the outside world and horses can be very therapeutic for the soul and the mind. Most people have come to really like it once they get over their timidness of the horse.”

As the program coordinator, Bryan is tasked with instructing all of the trainees–most of whom have never touched a horse before they stepped onto the farm.

“It's a good environment for them to stay relaxed because we usually have them working with maiden and barren mares,” he said. “I'm teaching from the ground up, from picking feet to showing a horse and everything in between. It's about getting them into the routine of working on a farm because it's a lot of hard work. It's very tiring and demanding, and they also have things they've got to do at their sober living house. I'm always making sure everybody's in a good place mentally and physically where they can handle the house and the farm.”

Bryan, who first started working at Taylor Made when he was 18, said he too has battled alcoholism and once lived at the Shepherd's House himself, but he has been clean for almost two years. One year ago Frank Taylor called him to share his idea for the School of Horsemanship and ask if he would be interested in helping get the program off its feet.

“I was a little nervous, but it's been great so far,” Bryan said. “I like that I have the opportunity to help other people who are in the same situation I was once in. It keeps me going on the right path and shows me that from where I started to where I am now, I've come a long way. I'm able to help someone else that is struggling when they can see that I came from that situation and know that you can get over it and you can have a life without drugs and alcohol.”

As the program now looks to expand, Bryan said they have been networking with other local treatment facilities and rehabilitation programs to bring in more participants.

One of many successful School of Horsemanship graduation ceremonies | photo courtesy Taylor Made

“We want it to get big enough to where we can start sending groups of guys to other farms and I'll go out and check on them,” he explained. “We've talked to other big farms and they're on board. We really want to have our own housing out here for everybody, but that's way in the future. Our short-term goal right now is to still work with the Shepherd's House, but also start to branch out a little more.”

While the School of Horsemanship is a definite 'win' for Taylor Made, the program has been a life-changing opportunity for many of its participants.

After completing the three-month program, several participants were asked the following questions: How would you describe yourself and your situation when you were at your worst? How has recovery changed your plans and hopes for the future? What do you feel Taylor Made has done for your recovery? The following is a small excerpt of their written responses.

Will Walden:

“To surmise the week leading up to the Shepherd's House I'll say this: [the words] hopeless and defeated don't begin to explain the state of mind and body that I was in. My daily life was a collage of overdoses…All I wanted to do at that point was overdose and not wake up.

Recovery has actually given me the ability to even consider hope for the future. For the longest time, a drug-induced groundhog day was the only future that seemed possible. Due to this new way of life, which consists of a program of action and an irreplaceable relationship with God, plans and hopes for a future are a series of endless possibilities.

This opportunity with Taylor Made has given me a purpose, which is all I've ever wanted in this life. I am eternally grateful.”

Tyler Maxwell:

“I separated myself from my family, my friends, and most importantly myself. I didn't care about you, I didn't care about me, I didn't care about anything. I was content with wasting my life away.

My recovery has given me a new-found love for not only my life, but the lives of others. It has opened my eyes to a new world filled with joy and peace. I went from being content with living the way I was living to earning an opportunity to pursue a career that I live in the hopes that I can pave the way for others just like me to follow.

I will forever be grateful to Taylor Made. I owe a big part of me being sober for over a year to the farm and the Taylor family. That farm has God all over it and thankfully, I spent eight months of my early sobriety witnessing it on a daily basis. Through hard work and having a sense of accomplishment, at the end of the day Taylor Made paved the way into the man I am today. Those horses and the family environment led me to finding who I truly was. I'll never forget Frank Taylor telling me that Winston Churchill once said, 'There is something about the outside of a horse that is good for the inside of a man.' Taylor Made will forever hold a place in my heart.”

Mike Lowery:

“Being homeless at Woodland Park last September until early November, I went through things that I never imagined I would ever go through. I came to the reality that if I kept living the way I was living, I would not be living very long.

Recovery has given me the chance to clear my mind and realize that anything is possible if I set my mind to it. For many years my drug addiction kept me from being the worker that I am today. I am blessed with the opportunity to be a part of the first class of the Taylor Made School of Horsemanship. Not gonna lie, I was really nervous about working with such a large and powerful animal. About two months into the program, I realized how much passion I had for not only these beautiful Thoroughbreds but the horse industry as well.

There is something so spiritual and peaceful about seeing the sunrise while bringing a horse up to the barn. I feel like a good day of hard work is great for people in recovery. For me personally, it gives me a sense of accomplishment. At the end of the day when the barn is all blown out, the stalls are all clean and the horses are looking the best they can look, I can say with pride that I did that.”

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Duncan Taylor: With Him, You’ve Been Family

He always says that had he been born in Detroit, he would have gone into the automobile trade. In other words, whatever kind of horseman he might allow us to credit him, first and foremost he came into the world a businessman. Now that Duncan Taylor is stepping down from the helm of one of its most remarkable family concerns, then, the Bluegrass can count itself fortunate that fate instead applied his flair to a more literal type of horsepower.

True, the old school can't have been enamored by his every flourish. There was the famous occasion at the Keeneland November Sale, for instance, when a mare had been prematurely scratched by the veterinarians. Taylor, thinking fast as always, got onto the airfield across the street to see if anyone could trail a banner announcing that she had been reinstated in the sale. But he had tried a similar stunt a few years previously, at the Woodbine Breeders' Cup, when he was repatriating A. P Jet from Japan.

“That horse didn't run well on the grass but he ran, like, 1:08 for six furlongs on dirt,” Taylor recalls. “So I hired this plane to fly a banner saying 'A. P Jet 1:08-and-change' over the crowd. Well, the guy flew so high you could hardly see it. I paid him his money, but I'd learned my lesson. So this time I sat down with this pilot and said: 'Now I don't want you flying up there where nobody can read it, you need people to be able to see what the hell all this is about.' Well, I don't know what kind of plane he had, but it sounded like a 1955 tractor. It was popping and spewing and sputtering, and he was swooping over the barns, back and forth, and everybody's horses were going crazy. And Mike Cline from Lane's End ran over and said: 'Duncan take that damned plane down! I'll buy your damned horse from you before you kill all mine!'”

Nor was that the only time Taylor reached for the stars in his publicity. With an important dispersal going through his barn, another November, he rented a plane to get the big spenders back from the Breeders' Cup at Gulfstream, dressing up in a pilot's uniform to record a video wishing everyone a comfortable flight.

Mark, Ben, Frank and Duncan Taylor | Jon Siegel photo

It's not as though such literal flights of fancy directly account for the giddy evolution of Taylor Made, from its unobtrusive foundation in 1976 when Taylor was still only 19, into so dominant a force that its consignment has ranked No 1 in a staggering 26 years of the past 28, while processing $2.7 billion of bloodstock. But his receptivity to innovation and experiment–undiminished even as he hands over to his brother Mark, as CEO, and embraces a new role as Senior Thoroughbred Consultant–has pioneered many of the services nowadays taken for granted on the sales ground.

“You know, one of the things I've found in business–and in life–is that if you don't start on the course of trying to do something better, then you never get the benefit of other opportunities that emerge along the way,” he reflects. “Opportunities that are often better than the things you originally set out trying to do. And that's about the force of human passion. When people start driving towards something, good things start to happen.”

As is often true of Taylor's perspectives, this one dovetails with his Catholic faith. “Because it's about hope,” he says. “When I was young I understood faith, and I understood charity. But hope? Where did that fit in? It was only as I got older that I understood how hope is really the greatest of the three. Because it's a real blessing if you can get up every morning and think, I need to get this done, that done, because you're always chasing that brighter future.”

Taylor Made has met two extremely delicate challenges during its perennial expansion. One was to maintain due intimacy with customers, even as the scale became ever more industrial, so that their slogan can still credibly remain: “With us, you're family.” The other was to maintain a vital equilibrium between fraternal affection, among Taylor and his brothers Mark, Frank, Ben, and their partner Pat Payne, and the hard-headed administration of what has become such a huge business.

Taylor and Pat Payne | Keeneland photo

Taylor stresses that he has “the best hard-working brothers and a tremendous business partner in Pat Payne.” But to have somehow always made it all work tells you much about their upbringing. Their mother Mary was a woman of iron faith; and “Daddy” Joe commanded respect across the Bluegrass not just for the horsemanship that sustained 40 years as farm manager at Gainesway—on which vocation he literally wrote the book—but also for the probity he demanded of his children. “Don't ever do anything you wouldn't want to read about in the Herald-Leader,” he reproved them.

“He would always try and help the underdog,” Taylor says. “In his early life he experienced the Depression. A lot of those people in that generation, they had really tasted poverty, and they were geared to make work central to their lives. Mom let my dad work as long hours as he needed, and always had a hot meal for him when he came home. And from the time we were just young boys, he was taking us with him and teaching us.

“Like any young kid, we weren't a lot of help at first. But by the time we were 10 years old most of us could drive a tractor; and by the time I was 14 or 15, I was about half a veterinarian for the cattle, I knew how to plow, if the tractor got dirt in the lines I knew how to bleed the lines. I thought, 'Man, I have to work all the time while my buddies are playing ball.' But that was just the way that my father operated.”

Taylor was already the fourth of what became eight children in what he humorously likes to describe as “the Catholic business plan.” But he would lose two of his brothers, in 1968 and 1981.

“And I think that also had something to do with how you can stick together, as a family, even when you have all the pressures of being in business together,” Taylor muses. “Yes, you can still fall out over little piddling stuff, that might not seem piddling at the time when everybody's emotions get high. But if you did get mad, you'd be over it the next day, didn't harbor any grudge.

Joe Taylor at Gainesway | courtesy Taylor Made

“I was 12 years old when my older brother got killed in a car crash. My mother's faith kept her strong, but my dad was just all torn to pieces. I remember going out there with him, where the wreck had been, seeing him walk around saying: 'Oh man, why? Why did it have to happen?' And finally, he realised that he couldn't get it off his mind, so he went out to some old country roads in Jessamine County and bought 170 acres at $600 an acre. From then onwards, my sisters Emily or Mary Joe would haul us out there to work. They helped us greatly, by being the younger boys' transportation. If they didn't take us, then whatever time Daddy Joe clocked off at Gainesway, he came through and picked us up.”

They were set to work on the tangled wire fences, the fallen trees, the dilapidated barn. And that site eventually became the cornerstone of the little operation started by Taylor with his buddy Mike Shannon, a Texas schoolteacher working at Gainesway who had resolved to start a boarding farm.

“At that time of my life, I was just a kid with long hair. I was a hard worker, but if you saw me you'd think me a hippie,” Taylor recalls. “I was in U.K. and majoring in trying to get out. I had nine hours left and I quit. I'd saved up some money. When you worked for other farmers, you got paid! Cutting tobacco and baling hay, stuff like that. Mike and I both had a pick-up truck, and we put in our $10,000 apiece, and we started the farm.”

With Gainesway servicing its world-class stallion roster, Daddy Joe was sending mares to maybe a dozen different farms. The new venture received a couple mares and, between the oversight of the old man and the good work of the kids, gradually more followed. Mike also had a group of southwestern contacts sending us horses that helped us greatly in our early years.

Taylor Made at sunset | Taylor Gilkey photo

“Mike taught me a lot,” stresses Taylor. “I was a shy kid, I'd never talked on the phone to an owner, but he just got me in there to finally get used to that. And he was a risk-taker, too: we bought some mares from John Nerud, spent about $125,000 when we didn't have any money. Breaking up that group and selling them gave us a bit more of a nest egg. And meanwhile we basically built up the farm one customer at a time. You know, I don't want to knock any other farm. But being broke and hungry, when I boarded a horse, that customer meant a lot more to me than if Leslie Combs boarded a horse. I didn't have Caro!”

Having initially rented a number of different tracts, they expanded a core for what has become a 1,600-acre footprint around the new land in Jessamine: if Taylor Made had to lease stalls, then they might as well pay their own family. The game-changer, however, was a game-changer for the whole industry.

Tomorrow: Part II: Ideas, and more ideas

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‘Athletic Looking And Healthy’: First Foal Is A Colt For Horse Of The Year Authentic

Spendthrift Farm's reigning Horse of the Year Authentic, Into Mischief's Kentucky Derby and Breeders' Cup Classic hero of 2020, sired his first reported foal Sunday when a colt was born at Taylor Made Farm in Nicholasville, Ky.

“This is a really nice foal out of a maiden mare. Correct, nice body, good angles, athletic looking and healthy. We are very happy,” said Taylor Made's Frank Taylor.

Bred by Marie Jones, the black or gray colt is the first foal out of the Old Fashioned mare Streak of Luck, a stakes winner and multiple graded-placed earner of $352,109.

Streak of Luck was purchased for $620,000 at the Keeneland November sale last fall while carrying the colt. She was one of eight mares in foal to Authentic that sold for half a million dollars or more.

Authentic was named the 2020 Horse of the Year and Champion 3-Year-Old Male in North America after capturing wins in the Kentucky Derby, Grade 1 Haskell Invitational Stakes, G2 San Felipe Stakes and G3 Sham Stakes over fellow 3-year-olds. The fast son of Into Mischief closed out his championship campaign by defeating older horses gate to wire in the Breeders' Cup Classic in 1:59.60, breaking American Pharoah's track record at Keeneland.

Authentic retired to Spendthrift with earnings of $6,191,200 – ranking him 29th all-time among Thoroughbreds by earnings. He proved to be the most popular among first-season stallions in 2021, covering 229 mares from a quality first book that yielded a 3.06 Comparable Index – tops among all freshmen. Authentic is also the runaway leader at the sales as a covering sire, with in-foal mares selling for an average of $396,481 to date. He is set to stand his second season at stud in 2022 for a fee of $70,000 S&N.

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