Racecourse Media Group (RMG) and Flutter Entertainment have agreed to a long-term partnership through 2028. RMG, a media and data rights holding company owned by 34 racecourse shareholders, and Flutter, which is the parent company of Paddy Power, Betfair and Sky Bet's agreement will involve streaming rights and other key areas of the RMG business. RMG and Flutter will work together to leverage the latter's marketing and promotional assets to grow turnover, engagement and interest on racing conducted by RMG's racing product.
Martin Stevenson, CEO of RMG said, “We are delighted to collaborate with Britain and Ireland's largest betting company, Flutter Entertainment, which gives both companies the opportunity to work together to promote RMG's racecourses and the sport.”
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