Imperium Sales may be the newest name on the consignment block but this is no rookie outfit. Imperium is the brainchild of leading bloodstock advisor Alex Elliott and it makes its debut with 14 horses hitting the market at this week's Tattersalls Autumn Horses-In-Training Sale.
From what Elliott describes as a potential Melbourne Cup horse in Balance Play (Ire) (Lope De Vega {Ire}) to the rapidly-progressive He's A Monster (Ire) (No Nay Never), Imperium Sales has the potential to make its debut draft a memorable one.
In many ways, Elliott offering horses on behalf of existing clients will represent a new phenomenon at Tattersalls this week, but he explained how the same idea has been replicated with great success in America and beyond.
He said, “It's something that I have seen Bradley Weisbord and Liz Crow do successfully in America. They've got Elite Sales over there where they buy the horses, manage them and then sell them on behalf of their clients.”
Elliott added, “We have bought 85 yearlings on behalf of various different clients this year so why wouldn't we offer them the facility to see the process the whole way through for them?
“It's something of a new thing over here but you've got Jacob West, probably the biggest yearling buyer in America, and he has Highgate Sales [along with Jill Gordon], while Michel Zerolo of Oceanic Bloodstock is involved in Capucines. It's just another service that we can provide to our clients and a lot of them were keen for us to do it.”
Balance Play: one of the star attractions in the Imperium draft | Racingfotos.com
In an ideal world, horses with the ability of Balance Play and He's A Monster would not be going under the hammer this week. A lack of meaningful pots for horses rated 90 and above to aim for means that horses of this ilk are a far more valuable commodity to the international market than to keep in training in these shores. That's the simple fact of the matter at present and nobody is more aware of the situation than Elliott, who has been trading under his own name since 2014.
He explained, “We're offering 14 horses this week. Some of the horses we offer on Tuesday evening you wouldn't normally want to be selling those. But that's the way it is with my clients buying so many yearlings, they have to move some on.
“Because we are racing around for little or no prize-money, the value is in the commodity, and you've got to look after that commodity. That's what I try to educate my clients about all the time.
“There is a time in a horse's life where he is worth more to the foreign market than he is to keep running here in Britain. That is the case with our entire draft, really. We will be sad to see them gone. I know our trainers will certainly be sad to see them gone. They've been with great caretakers-Ralph Beckett, Clive Cox and Archie Watson-and the horses will arrive at the sales in great shape and will do someone serious service.”
Elliott continued, “But they don't all have to be sold and, Balance Play, for example, will have an entry for the St Simon Stakes at Newbury the week after the sale. It's blue skies ahead for a horse like Balance Play. On one hand, we'd love to keep him but on the other, how do you hold on to a horse like that who could be running around for hundreds of thousands of pounds abroad whereas they are competing for a fraction of that in Britain?
“As John Gosden said, we have become a nursery for the rest of world racing and if you own a three-year-old gelding who boasts a rating of 101 like Balance Play does, now is the time where he is at his maximum value to sell to the other jurisdictions around the world where he can potentially earn a lot of money. Balance Play could be a Melbourne Cup horse. But, as I said, buying so many yearlings for our clients, we've got to keep the conveyor belt going.”
Balance Play will form part of what promises to be a helter-skelter Tuesday for Elliott's Imperium Sales with 11 horses going through the ring. The classy He's A Monster and similarly progressive three-year-olds Bear On The Loose (Ire) (Footstepsinthesand {GB}) and Just Bring It (Ire) (Harry Angel {Ire}) also take to the stage on Tuesday with Elliott quietly optimistic that the market will react kindly to his offerings.
“As I said with Balance Play, do we keep him here to run in a 20-runner November Handicap for thirty grand or do we sell him to a place where he will be running for a lot more money? He's a May foal and his best days are ahead of him. His numbers have improved run after run and he was very impressive last time at Newbury. He's very good over ten furlongs but he is bred to stay twelve-plus. He could be a Cup horse here next year or he could be a Cup horse abroad. Who knows?”
Elliott added, “Bear On The Loose is Timeform 103 and officially rated 93. He was a one-hundred-grand yearling and is three from five and very progressive. He's a half-brother to a black-type hurdler in Warnaq (Ire) and he hit the line strong over a-mile-and-a-quarter on his last start. He's very unexposed and has been very well cared for by Kevin Philippart De Foy. He's a horse I'd highly recommend.
“He's A Monster is Timeform 113 and officially rated 104. He's five from nine and his last run was his best run where he demolished a competitive handicap field at Chelmsford off 99. He loves fast ground and the synthetic surface and is a beautiful horse. The only time he let us down was when we ran him on soft ground. He could go on to be anything.
“Then we have Just Bring It, who has won his last two for Clive Cox. He's Timeform 99 and is officially rated 94. He's a rapidly-improving horse and, again, who do we keep an improving three-year-old running around for twenty grand?
“He will love a mile on fast ground and, being out of a Pour Moi (Ire) mare, he'll probably get a-mile-and-a-quarter somewhere. He's an attractive horse. Overall, it's a very exciting bunch.”
It says something about Elliott's hunger that, in a year in which he bought his greatest number of yearlings and was once again thrust into the spotlight on Saturday through King Of Steel, a horse of whom he sourced for Amo Racing, that he has added another string to his bow.
None of this would have been possible, according to Elliott, however, without the aid of right-hand woman Lucy Ryan.
He said, “Lucy Ryan, who works with me, has put this whole thing together. She has done all of the heavy lifting. Between us buying 85 yearlings and her getting this off the ground, she really is one in a million.
“Lucy has put a great team of people together who I know personally. We have some great show people and some great horsemen and women. That's what we wanted and that's what she's done. We've both been very busy at the yearlings sales so, for her to have been doing this in the background, it has been a great effort.”
On future plans for Imperium, he added, “We're going to be selling four fillies at the December Mares Sale-two black-type fillies [Lose Yourself (Ire) (Lope De Vega {Ire}) and Trust The Stars (Ire) (Sea The Stars {Ire})] and one [La Isla Mujeres (Fr) (Lope De Vega {Ire})] who is borderline black-type who might stay in training. I won't be getting involved in the yearling or foal market, it will simply be horses in training and fillies and mares.”
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