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KEEP Names Executive Director to Replace Jensen

The Kentucky Equine Education Project's (KEEP) Board of Directors announced that long-time consultant Will Glasscock will be promoted to executive director beginning Jan 1.

Additionally, Elisabeth Jensen who stepped down from that position in Sept. will serve as a consultant, assisting KEEP in managing board relations, industry stakeholders and with long-term strategic planning.

Growing up in Kentucky, Glasscock attended the College of Charleston and the George Washington University before working for nearly nine years in congressional offices and as the director of government relations for a national trade association.

Case Clay, Chairman of KEEP's Board of Directors, said, “Will's significant knowledge of the legislative process and the needs of our industry, as well as his many years with KEEP, will allow for a smooth transition and immediate success in his new role.”

The new executive director began working as a consultant for KEEP in 2017. Since then, he has taken on different roles within the organization, including KEEP's advocacy in Frankfort and Washington D.C., membership management, strategic planning and the KEEP Foundation. Most recently, he launched KEEP's Legislative Advocacy Committee, an important element in connecting individuals in the equine industry with legislators in the state's capitol.

Glasscock said, “I am honored to have been asked to take on this position for an organization that is so vital to Kentucky and to Kentucky's horse industry. Thanks to Elisabeth Jensen's leadership for the past five years, KEEP is stronger than ever and I look forward to building on the organization's success. I also look forward to continuing to work with Elisabeth in her new role and with the KEEP Board of Directors and its leadership.”

As a non-profit KEEP serves as Kentucky's equine economic advocate in order to preserve, promote and protect the state's multi-breed horse industry.

Click here to learn more about KEEP.

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KEEP’s Elisabeth Jensen to Retire at End of 2022

The Kentucky Equine Education Project (KEEP)'s executive vice president, Elisabeth Jensen, will retire from her position at the end of the year. During Jensen's leadership, which began in 2018, she oversaw the daily operations of the organization and was integral in expanding KEEP to address new issues facing the industry, as well as advancing the goal of preserving and promoting the horse industry's role as Kentucky's signature industry. KEEP is a highly visible advocate in Frankfort, Ky. and Washington, D.C. for both expanding the number of visas available to the industry for immigrant labor, as well as for building the infrastructure for creating a home-grown workforce.

The KEEP Board of Directors is currently performing a search to hire Jensen's replacement. Jensen will continue to serve on the KEEP Board following her retirement.

“Elisabeth has been an incredible asset to the horse industry and we are grateful to have had her at the helm during some of the industry's most serious challenges,” said Case Clay, Chairman of KEEP's Board. “Without her leadership at KEEP, the industry would not be on the solid footing that it is today. There are many challenges and tasks ahead and that is why we are grateful that Elisabeth has agreed to join the KEEP Board of Directors. Her continued input will be immensely valuable to the organization.”

Jensen worked closely with the Kentucky Legislature in 2021 to secure the passage of legislation that maintained historical horse racing as a revenue stream for the industry, resulting in increased purses, greater field sizes, and more equine businesses relocating to Kentucky. She also led KEEP's advocacy to ensure that land-use decisions are made locally to protect the irreplaceable farmland across Central Kentucky; fended off threats of rising tax rates and protected tax exemptions, both related to the horse industry; and worked in partnership with the Kentucky Chamber Workforce Center to create the Equine Talent Pipeline initiative.

“A major career and lifestyle change brought me to Kentucky to work in the horse industry for over 20 years,” said Jensen. “It has been a dream to come to work every day in an industry I love and it has been an honor to be an advocate for the horse in Kentucky and across the U.S. I look forward to the opportunity to focus more time and energy on my and my husband's cattle farm and being more involved in family businesses.”

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Seattle Slew License Plate Celebrates Fifth Anniversary

The Kentucky Equine Education Project (KEEP) Foundation is celebrating the fifth anniversary of its specialty Seattle Slew license plate.

Since its release on May 1, 2017, the number of Kentuckians who have chosen to use the plate has continued to increase annually. From each purchase and renewal of the plate, $10 is donated to the KEEP Foundation to be used for educational initiatives related to the state's horse industry. To date, funding from the license plate has totaled nearly $140,000.

The KEEP Foundation's Seattle Slew specialty license plate would not have been possible without the gracious support of Karen and Mickey Taylor, the owners of Seattle Slew, and Bobby Shiflet, owner of the Tony Leonard Collection, who donated the photo of Seattle Slew that was used for the license plate.

“The KEEP Foundation's Seattle Slew specialty license plate has paid incredible dividends for the Commonwealth by directing these funds toward essential education and workforce development projects,” said Elisabeth Jensen, Chair of the KEEP Foundation Board of Directors. “We look forward to where the next five years will take us and we have no doubts that it will match the incredible success that we have seen over the past five years. The KEEP Foundation will be forever grateful to the Taylors and the Tony Leonard Collection for making this success possible.”

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Commonwealth Racing Challenge Kicks off Apr. 8

The Commonwealth Racing Challenge kicks off Friday, Apr. 8 with the opening of the Keeneland spring race meet. The new initiative is designed to encourage Kentucky Equine Education Project (KEEP) members to visit all of Kentucky's racetracks during the 2022 Kentucky horse racing circuit.

KEEP members who successfully scan a unique QR code and tag KEEP in a social media post at each of the six participating Kentucky racetracks during their 2022 racing meets will be entered to win four VIP tickets the Breeders' Cup World Championships at Keeneland Nov. 4-5 in addition to dinner for four at Jeff Ruby's Steakhouse in Lexington.

Elisabeth Jensen, KEEP's Executive Vice President who oversees the daily operations of the organization, said, “Thanks to the support of Kentucky's legislature and governor, Kentucky continues building the strongest racing circuit in the country. The Commonwealth Racing Challenge gives people an opportunity to see the depth and breadth of the circuit throughout 2022.”

For more information, visit www.horseswork.com/commonwealth-racing-challenge.

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