Breeders’ Cup Launches Redesigned Website

Breeders' Cup has unveiled a fully redesigned website at www.breederscup.com, including new horse contender avatars, a multicast livestream player, revamped ticketing experience, intuitive site architecture, enhanced content serving capabilities, and a streamlined mobile experience.

“Breeders' Cup continuously strives to give our fans the best-in-class experience they deserve, both in-person and online, and our new and enhanced website allows us to do just that,” said Drew Fleming, President and CEO of Breeders' Cup. “We are grateful for Infront X and Contentstack's expertise in helping us showcase our sport to the world, and we look forward to identifying additional ways to work together to innovate, grow, and reach new and veteran racing fans.”

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Santa Anita Named Host of 2023 Breeders’ Cup

Santa Anita Park in Arcadia, California, will host the 2023 Breeders' Cup World Championships for a record 11th time. The 40th renewal of the Breeders' Cup will take place Friday and Saturday, Nov. 3 and 4, 2023.

“Santa Anita Park is an integral part of Breeders' Cup history and is the perfect venue for our landmark 40th running,” said Drew Fleming, Breeders' Cup President and CEO. “Since our founders conceived this season-ending championship four decades ago, the Breeders' Cup has consistently been one of the leading global events in Thoroughbred racing. Santa Anita's outstanding reputation and scenic venue provide us with the ideal setting to continue to grow our audience by combining the best that racing, hospitality, and entertainment have to offer.”

Added Craig Fravel, CEO of 1/ST RACING and a former CEO of the Breeders' Cup, added: “1/ST RACING is delighted to welcome back the Breeders' Cup to Santa Anita Park for the special 40th running of these extraordinary World Championships. 1/ST RACING looks forward to showcasing Santa Anita Park for a record 11th time as California's premier racing venue committed to delivering the best backdrop for world-class racing, entertainment and hospitality, and to being part of the unique excitement that comes with the Breeders' Cup.”

Based on a 2017 study, Breeders' Cup officials expect the 2023 event to have a near $100-million economic impact on Southern California. Previous runnings of the Breeders' Cup at Santa Anita have consistently set the standard for both wagering and attendance figures. The 2016 event was witnessed by a record 118,484 fans, while handle for the 2019 renewal was a record $175 million.

“We are thrilled to welcome the Breeders' Cup back to Santa Anita Park for a record 11th time next November,” said Kathryn Schloessman, President & CEO, Los Angeles Sports & Entertainment Commission. “This signature event will once again deliver a memorable experience for guests and significant economic impact for the greater Los Angeles region.”

To sign up for ticketing and other information pertaining to the 2023 Breeders' Cup, click here.

The 2022 Breeders' Cup will be run at Keeneland Race Course Nov. 4 and 5.

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Breeders’ Cup, Day Chaser Cocktail Announce Partnership

Breeders' Cup Ltd. has announced an agreement to make the ready-to-drink, spirit-based canned cocktail brand Day Chaser an official partner of the Breeders' Cup Championships being held at Keeneland Nov. 4 and 5.

The agreement makes Day Chaser the Breeders' Cup World Championships' exclusive category partner in ready-to-drink cocktails and provides Day Chaser with an array of branding and community engagement opportunities at Keeneland during this year's World Championships. A variety of Day Chaser canned cocktails will be available at the World Championships and at all official Breeders' Cup events.

“Day Chaser is the perfect partner to add to the fun, exciting experience of attending the  Breeders' Cup World Championships,” said Drew Fleming, Breeders' Cup President and CEO. “We're proud to work with partners like Day Chaser, who not only help us ensure a best-in-class experience for our guests, but also share our commitment to actively engaging with the local Lexington community in the leadup to the 2022 World Championships.”

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Tickets Now on Sale for 2022 Breeders’ Cup

Tickets for the 2022 Breeders' Cup, to be held for the third time at Keeneland Race Course Friday and Saturday, Nov. 4 and 5, 2022, are now on sale at BreedersCup.com/Tickets.

“With the 39th running of the Breeders' Cup World Championships now less than six months away, we're excited to see fans begin making their plans to join us for another incredible two days of racing,” said Breeders' Cup President and CEO Drew Fleming. “We know fans are eager to celebrate racing and watch the best horses in the world compete at Keeneland, and we are working with our partners at both the racetrack and in the Lexington community to ensure that this year's running is the best one yet.”

A reflection of its commitment to a 'curated and intimate' fan experience and to ensure safety and comfort, attendance for the event will be capped at 45,000. Available single-day ticket prices range from $75 to $504 on Friday, and $125 to $689 on Saturday. Two-day packages available for purchase range from $200 to $1,568. All tickets will be sold in advance of the event, as no tickets will be sold on event days at the racetrack.

To further elevate the experience for all fans and participants, Breeders' Cup and Keeneland will invest more than $10.5 million to expand seating areas and enhance hospitality offerings. This investment will add 165,000 square feet of luxury chalets that will provide 7,500 premium dining seats and 1,800 temporary box seats, including Trackside Luxury Chalets, The Silks Lawn Chalet, The Saddling Paddock Chalet and Temporary Loge Box Seats.

Parking on-site at Keeneland is limited and only available to attendees with official pre-paid parking credentials. There will be no day-of-event parking available for purchase. Breeders' Cup will offer public shuttle service to and from Keeneland at one dedicated off-site Park-and-Ride location on Friday and Saturday. More information is available at BreedersCup.com/Transportation.

The Breeders' Cup will be televised live by NBC Sports Group.

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