Diversity in Racing | Horse Racing Free Tips

As many people in the United States and around the world question their personal views on diversity and racial inclusion, we decided to look inwardly on our industry, and we found it wanting. So we asked a tough question to several industry members- How do we make racing at its highest level more diverse?

ALICIA HUGHES, Director of NTRA Communications

As a person of color in this sport, this is a topic that is extremely personal. This is my life. When you talk about what racing can do to be more diverse, in my mind, racing needs to start by acknowledging the issue of a lack of diversity in positions of power and influence. That is something that we have yet to do. I have pulled transcripts from symposiums and round tables, but there has been no discussion. The issue of the lack of diversity in this industry has not even been brought up.

And it’s not just with people of color- it’s women, the LGBTQ community, and so many other forms. The sport needs to look itself in the mirror. You can’t fix the problem until you acknowledge its existence.

If you look at all of our boards in this sport, from one organization to another, they all have a homogenous makeup. There’s little representation from women and an even smaller representation from people of color.

In racing, we talk about wanting to be seen as a mainstream sport. Well every other mainstream sport worth its salt has already taken measures to try to reflect the nation’s demand for greater inclusivity and diversity, while racing has remained largely stagnant. So if we’re going to make any progress, we need to get with the times and have the hard conversations that make people uncomfortable. And then we need to start taking action to make meaningful change. It’s not just about filling quotas, you have to value people’s experience and knowledge that they bring to the table, and allow them to make your sport better.

The power of representation is huge. We’ve seen that in many other different venues.

We have a generation of tennis players- Coco Gauff, Sloane Stephens, and Naomi Osaka, who would not be in the sport if they did not grow up watching the Williams sister and thinking, ‘I could do that someday. That is a road that is open for me.’

Where is our representation for people of color in this sport? On our boards, or for track announcers, bid spotters, auctioneers? Where can somebody of color look and say, ‘I could do that.’

I’m a big fan of hockey, and the NHL has many similar socioeconomic challenges as horse racing. To its credit, the NHL looked themselves in the mirror and acknowledged that they have a problem. They asked themselves how they could become more inclusive and more diverse. They’ve been working on their Hockey is for Everyone initiative. They hired Kim Davis, who in 2012 was ranked in Essence magazine’s “28 Most Influential Black Women in America,” as their Executive Vice President, Social Impact, Growth Initiatives, and Legislative Affaires. They are trying.

We’re also seeing it play out in real time right now with NASCAR. Everybody knows NASCAR’s roots with the Confederate flag. NASCAR is now saying that they’re done with that, they want to change, and they’re banning the Confederate flag. A couple weeks ago, they stopped the cars before a race and NASCAR president Steven Phelps came out and delivered a speech acknowledging their issues. It’s been a long time coming for them, and something they probably needed to do a long time ago, but they are now working to solve their issues.

Anyone who has a problem with what these organizations are doing is probably part of the problem.

We need that representation, and until we address the issue, nothing will change. We wonder why nothing changes in this sport, but we’ve been recycling the same people in the same positions over and over again, and we act surprised when we get the same result.

It’s high time that our sport has its feet held to the fire on this. I love this sport, but as a person of color you want this sport to love you as much as you love it. There’s been very few organizations and entities in this industry that have spoken up during all of this. Don’t think that the silence has not been unnoticed.

I am grateful to work for an organization in the NTRA that has stepped up and spoken out and is taking meaningful action toward improving these issues through our work with the Legacy Equine Academy.

This issue does not have to be political, it is an issue of humanity. If we can’t stand up against racism, what does that say about the sport? Every other sport is figuring this out, why can’t we? If we want to be treated as a mainstream sport, here’s our chance to be part of the mainstream conversation.

There’s a reckoning coming for the world right now, and racing needs to figure out what side of history it wants to be on.

Do you have an idea that you would be willing to share for this series? Email the TDN’s Katie Ritz at katieritz@tdn.com.

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JASON WILSON, President and COO of Equibase

I am keenly aware that I am the only African-American in the executive ranks of horse racing. I used to joke that Equibase’s advertising meeting was the most diverse meeting in racing (only one of seven members is a white male). Sadly, any meeting I am in is probably the most diverse meeting in horse racing.

There is more to say on this topic than can be printed in one issue of the TDN. Diversity encompasses a broad range of activities. It includes hiring, employee development, corporate culture, and those with whom we do business (fans, owners, and vendors). I will focus my comments on hiring.

The starting point should be to ask why we want to encourage diversity. There are a whole host of reasons, but I will mention the one that should appeal to everyone: Diverse companies are more profitable. McKinsey & Company has studied the performance of diverse companies three times over the past five years, and each time reinforced the hypothesis that diverse companies greatly outperform non-diverse companies, and the greater the representation, the higher the likelihood of outperformance. Moreover, in each of the three studies, the likelihood of outperformance continues to be higher for diversity in ethnicity than in gender. The diversity winners are adopting systematic, business-led approaches to diversity and inclusion, and the results are 36% greater profitability for those that are ethnically diverse and 25% for those that are gender diverse. (Full results of the study here).

Companies need to have a commitment to diversity and meaningful accountability. Early in my career, I was in-house counsel at a growing tech company in Silicon Valley. I raised my hand to chair a diversity task force to increase diversity at the company. After several months of work, the consultant that we hired to help us sat me down and said, “Listen, everybody here means well, but I do not sense that there is an organizational commitment to diversity. Until this becomes the fabric of key performance indicators, performance reviews, and compensation structures, very little will change.” So it requires more than good intentions. It requires the same rigor that we bring to the rest of our business.

Next, we need to look at our hiring practices. I have often heard that we need to hire somebody with racing or horse experience for any given role. That reduces the available talent pool and is a built-in impediment to any diversity. I can point to a handful of people who I work with that came to the sport without any industry experience and have flourished. Rather than recruit primarily from our networks, look to establish alternative pipelines for talent: create scholarships and recruit at historically black colleges and universities and establish internships to give a range of younger people exposure to racing. Equibase and other companies affiliated with The Jockey Club are looking at these strategies.

Honest conversations about diversity are uncomfortable. An incredibly talented and successful college classmate of mine, Mellody Hobson, gave a TED talk on this topic. I encourage anyone interested in the future of the sport to watch it. I also encourage anyone who is interested in speaking about this topic to reach out to me at jwilson@equibase.com.

Do you have an idea that you would be willing to share for this series? Email the TDN’s Katie Ritz at katieritz@tdn.com.

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