Fixed-Odds Era Begins at Monmouth

OCEANPORT, N.J.-With a steady stream of customers showing up at the fixed odds windows, Monmouth Park's bold experiment with a new form of wagering the track hopes will energize the sport began Sunday.

Fixed-odds betting was supposed to begin a day earlier, but the opening day of the 2022 meet was canceled due to bad weather.
Monmouth did not release figures regarding how much was wagered on the fixed-odds bets, which made it difficult to assess how successful it was on day one. Because the bets are only available at present to on-track customers and Monmouth is the only track, for now, that players can bet on, expectations are that the handle, at the outset, will be modest.

There were, however, some positive signs Sunday. Three windows on the first floor of the grandstand accepted only fixed-odds wagering and the lines to get bets in typically ran three or four deep.

“The holds have been building with every race,” said Dallas Baker, the head of international operations for BetMakers, the Australian firm coordinating the fixed odds bets for Monmouth. “It's an educating process for the customers and an educating process for us as well. We are learning a lot. We are up and writing bets, but there are still a couple of takeaways from today that we need to look at. Ths success for us this weekend was always going to be measured by whether we were up and running and writing bets. We're writing bets and everything is working.”

Some of the customers appeared to be confused by the prices posted by BetMakers, which used the same system in place with overseas bookmakers. The stake is not included in the price. Therefore, a $2 bet on a 4-1 show pays $8, the same as a 3-1 shot in the pari-mutuel pools.

Many of the players were shopping for bargains, hoping they could find a horse going off at 3-1 in the fixed odds that might be 8-5 with the tote.

“I think this will work,” said jockey agent Nick Fulco after betting on the first race. “It will work in big fields, 12-horse fields, the turf races. You'll get 20-1 on maybe an 8-1 or 9-1 shot. Another place it will work is with the first-time starters. In the fixed odds a first-time starter might open up at 10-1, 15-1 and then you'll see them getting bet down. You might get 15-1 on a horse that pays 3-1. I'm going to be shopping around today for the best odds.”

(Note: For the sake of simplicity we have converted the fixed-odds prices to include the stake so that they correspond with the pari-mutuel prices).

Bargains were to be had, starting with the first race. Race winner Rhumjar (Holy Boss) took a lot of late action with the tote and went off at 2-1, paying $6. He opened at 9-2 in the fixed odds and held steady at that price. In the same race, beaten favorite Mr. Extension (Malibu Moon) went off at odds of 9-10 on the tote but could be had 8-5 in the fixed-odds betting.

It happened again in the second race with winner Kingdom Queen (Exaggerator) opening at 20-1 in the fixed odds before drifting down to 15-1. The filly went off at 8-1 in the pari-mutuel pools, paying $18.20. In the fifth race, Hushion (The Lumber Guy) paid $17.20 in pari-mutuel wagering with a $2 fixed odds bet closing at $28.00.

“We've seen massive price differences on some of the winners already today,” Baker said midway through the card. “We've also had 20-1's that were 10-1 on tote. It will show what a great service this is for the customers. Hopefully, this is a nice and easy start to what's going to be a great thing here.”

Bob Filo was typical of the customers that gave the fixed odds a try. A small bettor, he was curious to see how the system worked and was willing to give it a chance.

“I think this is a good idea,” he said. “If you're betting on a horse that you know is going to be a hot favorite you can shop for the best odds. I just wanted to try it. I just bet $5. I'm not sure how much I'll be betting on the fixed odds. I have to get used to it, see if it is worth it. I have to get the feel of it. I'll probably bet some in both pools today. Paco [Lopez] is always on the hot favorite. Maybe his horses won't be so low in the fixed odds. Then again, you might get burned. You could take Paco at 4-5 in the fixed odds and then his horse drifts up and goes off at 8-5. You just don't know.”

Baker said that he had expected to see more big gamblers try to exploit differences in the odds in the two pools.

“I was a bit surprised that we haven't seen a lot of professional money come in,” he said. “I was ready to be here and taking on some more professional money. It's been more just the general patrons getting into it. When the holds get bigger the more professional money will start flowing in.”

Baker has said that fixed odds should be available with online bookmakers in the state within a month or two. Betting will also expand to other tracks shortly and Baker said that his company has signed up about 15 tracks. However, all of the major racetracks are still taking a wait-and-see attitude regarding fixed odds wagering.

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The Week in Review: Industry Needs to Embrace Fixed-Odds Wagering

Monmouth Park announced last week that it will begin to offer fixed odds wagering starting May 7, opening day of the meet. That was the good news. The bad news was that fixed odds betting will begin with a cautious rollout and without the major players in the sport on board.

Starting Saturday, bettors on-track at Monmouth will have the choice of making traditional pari-mutuel bets or placing fixed odds wagers. Two areas of the track will be designated for fixed odds and the bets can only be made through tellers. The minimum bet will be $1. Any wager calculated to return a profit of $5,000 or more on a win bet or $2,000 or more on a place or show bet will be subject to approval. At the start, the only track available to patrons will be Monmouth Park.

It's a bit disappointing that the bets will be limited to on-track patrons at first. Without having an on-line outlet, the handle will likely be very small at first. According to Dallas Baker, who is the head of international operations for BetMakers, the Australian firm that will deliver and manage fixed odds wagering at Monmouth Park, it won't be long until New Jersey residents can bet on-line. Some regulatory hurdles need to be cleared and when they are, the on-line bookmakers in the state licensed to accept sports bets will begin to take fixed odds racing bets. There are no current plans to have traditional ADWs like TVG, Twin Spires and Xpressbet accept fixed odds bets.

Saturday, will mark an exciting development. For years, the sport has been debating the importance of fixed odds bets and whether or not it should be part of racing's future. Now, finally, it will be offered by a U.S. track on U.S. wagers and we can start to see how it all plays out and whether or not players will gravitate to the new form of wagering. Fixed odds betting has been particularly successful in Australia, where it has led to a sizeable increase in total handle, which has boosted purses, and has been the most popular form of wagering in the U.K. for decades.

Should fixed-odds betting catch on, it will go a long way toward solving what is a huge and growing problem for the sport. With the computer-assisted players dominating the pari-mutuel pools, the everyday bettor has no idea what price his or her horse is going to go off at. You might bet a horse who is 4-1 going into the gate and it gets pounded down to 2-1 at the last second. Win or lose, that leaves a very bad taste in the bettors' mouths.

Recognizing that, Monmouth had adopted a marketing slogan for the fixed odds bets, “the odds that you bet are the odds that you get.”

While fixed odds can help with the massive problem of shifting odds, that's only one small part of the picture. Will it help to grow the sport? That's the great unknown.

To work, fixed odds wagering will have to lure some sports bettors over to racing. As things stand now, the pari-mutuel form of wagering doesn't fit into the model of on-line sports betting, but fixed odds do. If a sports bettor could place a fixed-odds wager on Mo Donegal (Uncle Mo) at +900 in the GI Kentucky Derby, that might be something they'd be inclined to do. The sports bettor is always looking for action and even obscure sports such as ping pong have attracted a surprisingly large amount of handle. Sports betting is a huge business and if racing could tap into just a sliver of the market that would mean significant gains.

“There are opportunities in front of us, specifically in sports betting, that offer us what I would term probably a once-in-a-generation opportunity,” NYRA CEO and President David O'Rourke said at last year's University of Arizona's Race Track Industry Program's Global Symposium on Racing. “Our content isn't on those platforms yet and we have the opportunity to actually do that. There's a lot of hurdles to get there. I know there's a panel on fixed odds and that's a debate, but in the end I believe, and I think our company believes, you have to give the customers what they want. We do have a great product–pari-mutuel is excellent, it's great specifically in the exotics, but there is room, I believe, for proposition bets and for this content to live side by side. And I think as these sportsbooks grow and acquire customers, that's just a huge distribution channel for us.”

O'Rourke isn't wrong, but this won't work if the product is not a good one. A different form of fixed odds betting was already tried in New Jersey, and it was a bust. Betfair, which offers exchange wagering and is wildly popular in the U.K., began in 2016. Four years later, the plug was pulled. Betfair was handling so little money that it no longer made economic sense to keep the platform operating. Betfair failed for a number of reasons, but the main problem may have been the content it offered. All of the top tracks, including the Stronach and Churchill tracks and NYRA, did not offer their signals to Betfair. What was left were tracks like Turf Paradise and Penn National. There just wasn't an appetite to bet on those smaller tracks.

So far, fixed-odds betting is saddled with the same issues. Baker said that about 15 tracks have signed up and that within a few weeks on-track players at Monmouth can also make fixed-odds bets on those signals. But BetMakers has not signed up any of the same premier tracks that Betfair never landed. That is a problem.

Baker is hoping that fixed odds will eventually prove to be so successful that tracks will come to the realization that it is something they need to be a part of.

“I'd like to think that once we start to show the model, we will prove that the sky isn't going to fall down because of fixed-odds wagering,” Baker said. “We're not expecting a miracle solution day one, to flip the switch and everything has changed. This is something that is going to take at least six to 12 months before it starts capturing the attention to the extent it needs to do before we see any great results. We hope this will speak for itself, that this is a really good solution for the racing industry. We hope the results speak for themselves and make it a no-brainer for other tracks to become involved once we can get rid of the fear factor. Once it starts speaking for itself, it will become an obvious decision for other tracks to be involved.”

Baker said that NYRA has expressed interest in selling its signal to BetMakers for fixed odds betting.

That would help, but it's going to take a lot more than that. It's understandable that tracks want to proceed slowly and let a place like Monmouth be the guinea pig. There is a possibility that fixed odds will do nothing more than siphon money out of the pari-mutuel pools and not grow the pie. That wouldn't do anyone any good.

A future sport without fixed odds and ties with on-line bookmakers is not a pretty picture, not with the way sports betting is dominating the landscape. This needs to be given a chance. And that means the top tier tracks coming on board. It means working behind the scenes to legalize fixed-odds bets throughout the country. It means looking at ways to involve the ADWs. It means taking these steps sooner rather than later.

Yes, it's still early in the game and, yes, having fixed odds betting at Monmouth is one small step in the right direction. But it's just one racetrack in one state taking bets on only one track and offering them only to those who are at the track. One would have hoped this could have hit the groung running. That hasn't happened. Hopefully, the best is yet to come.

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Handicapping Heavyweight: Kenny Mollicone To Receive First King Of The Turf Championship Belt

Kenny Mollicone established himself as the National Turf Handicapping Champion by winning the King of the Turf Handicapping Challenge last September during the FanDuel Meet at Kentucky Downs. Now he'll have the belt to prove it.

Mollicone, a 47-year-old real-estate developer from Somerset, Mass., will be presented the Global Tote King of the Turf Championship Belt during Sunday's awards dinner that wraps up the National Horseplayers Championship (NHC) at Bally's Las Vegas. The Global Tote belt was designed to mimic boxing's iconic world championship belts.

“I love it!” Mollicone enthused recently when texted a photo of the Global Tote Championship Belt. “Never had a trophy quite like that. Never had a championship belt. I'm going to put it right in my office. Put it right in a case.”

Asked if he's been getting the proper respect for being King of the Turf, he said with a laugh, “Believe it or not, I've had more than a few people who bet horses stop me and go, 'Hey, King of the Turf!' It's pretty funny.”

Mollicone won the six-day competition based on Kentucky Downs' races with an aggregate bankroll total of $5,783.90 after playing in all three of the individual two-day, live-money contests. That gave him a comfortable $1,163.90 advantage over runner-up Christy Moore of Fishers, Ind. Mollicone also earned $20,000 as the overall winner.

“Like Kentucky Downs, the King of the Turf Handicapping Challenge is one-of-a-kind in American racing,” said Dallas Baker, Head of International Operations for Global Tote's parent company, BetMakers Technology Group. “We wanted our King of the Turf to get a champion's trophy as unique as the tournament format and its venue. It's especially appropriate to use boxing's fabled world-championship belts as our inspiration for an event in Kentucky, which of course gave us Muhammad Ali.”

Eleven competitors earned Kentucky Downs-sponsored berths for the NHC, which runs Jan. 28-30. Moore, who already had earned the maximum two NHC qualifying seats, instead received an entry for the Breeders' Cup Betting Challenge, in which she finished fourth out of 522 entries.

“It's taken just two years for the Kentucky Downs King of the Turf Handicapping Challenge to become one of the most coveted prizes in the world of handicapping contests,” said Brian Skirka, Monmouth Park's marketing manager who has served as the Kentucky Downs' King of the Turf tournament director the past two years. “Andy Muhlada was a great inaugural champion in 2020, and 2021 champ Ken Mollicone – with the introduction of the new Global Tote King of the Turf Championship Belt – will literally carry his title into 2022.

“An unmatched layout and quality of turf racing gives Kentucky Downs such amazing content that serves as the ultimate ingredient with which to concoct a world-class contest series. I'm excited to work with the team to create this year's contest series.”

While the King of the Turf Handicapping Challenge features live money, with players keeping their final bankroll in addition to any prize money, the NHC's format utilizes mythical $2 win and place wagers on a single horse in mandatory and optional races. Competitors must play 18 races each of the first two days, after which the top 10 percent of entries based on mythical bankroll qualify for the third day's semifinals, where players pick their 10 races to play. The subsequent top 10 players advance to the Final Table, featuring seven mandatory races.

Mollicone finished 194th in last year's NHC out of 563 entries, his first time qualifying for the world's most prestigious handicapping competition.

“I had a horse that was 16-1 in the last race at Saratoga and got disqualified,” he said of the COVID-delayed 2021 NHC. “If he hadn't been taken down, I'd have been in the semifinals. I'm still sick about it. Watch the replay.”

Also qualifying for the NHC through Kentucky Downs, with hometowns are Marikate Carter (Saratoga Springs, NY), George Chute (Dedham, MA), Erin Doty-McQuaid (Nicholasville, KY), Gary Gristick (Lebanon, PA), Lawrence Kahlden (St. Petersburg, FL), Chris Larmey (Kennewick, WA), Nick Noce (Rochester, NY), Joseph Regan (Marlboro, MA), David Rink (Bannockburn, IL) and Gary Wright (Staten Island, NY). In addition to Moore, Ed Deicke (Lido Beach, NY) earned a Breeders' Cup Betting Challenge berth at Kentucky Downs after being double-qualified for the NHC.

With Kentucky Downs picking up a seventh racing day for 2022, the format for the King of the Turf Handicapping Challenge has not yet been set. Kentucky Downs will race Sept. 1, 3, 4, 8, 10, 11 and 14. Mollicone says he's participating however it's structured.

“One hundred percent,” he said. “I've got to defend myself. Have to go for another belt.”

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Fasig-Tipton Announces Partnership With BetMakers

BetMakers Technology Group has been named the official fixed-odds partner of the 100th Fasig-Tipton Saratoga Sale, the auction house's upcoming flagship yearling sale in Saratoga Springs, N.Y.

Australia based BetMakers Technology Group provides critical solutions in technology, data and development to the global racing and wagering industry, spanning both fixed odds and pari-mutuel markets.

Partnering with racing operators all over the world, BetMakers delivers technology-led, data-informed solutions that improve the customer experience, bolster integrity, and enable growth. Their content distribution services offer compelling opportunities for racing operators to expand and better monetize distribution of their racing content and their integrity platforms help racing bodies nurture growth and sustainability of racing around the globe.

With the 2021 acquisition of Sportech Racing, a leading global supplier of pari-mutuel technology solutions, BetMakers has created the world's leading technology provider for racing services with a presence in over 40 countries and 35 U.S. States.

BetMakers is a global leader in the racing and wagering industry, with a strong, growing presence in the United States,” said Fasig-Tipton President and Chief Executive Officer Boyd Browning. “Fasig-Tipton is pleased to partner with such an innovative, progressive company.”

“We are excited to be in the marketplace at this distinctly unique moment,” said Dallas Baker, Head of International Operations for BetMakers. “We are proud to contribute to the Fasig-Tipton Saratoga Sale and congratulate the Fasig-Tipton team on the celebration of its centennial.

“Our industry has a unique and timely opportunity — tap into the enthusiasm surrounding sports betting to introduce new and complimentary betting options for racing that operators can promote, alongside pari-mutuel betting, to produce growth and sustainability. We know from other markets that this is a viable growth strategy. According to the Racing NSW 2020 Annual Report, Australia's introduction of fixed odds betting on racing, as a compliment to pari-mutuel betting, doubled handle over 10 years with a correlated increase in purse returns as well.

“We encourage US racing and betting principals to embrace the opportunity for growth that can be realized through the expansion of products for betting on Thoroughbred racing.”

BetMakers will have representatives on-site at the 100th Fasig-Tipton Saratoga Sale, which takes place this coming Monday and Tuesday, August 9 and 10.  They may also be reached directly by email at Dallas.Baker@BetMakers.com. For further information about BetMakers, please visit betmakers.com.

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