Market Proves Resilient in Timonium

TIMONIUM, MD – The Fasig-Tipton Midlantic 2-Year-Olds in Training Sale, delayed two months due to the coronavirus pandemic, opened Monday with trepidation in the air, but the clouds of fear and doubt dissipated and, for two days at least, there was a feeling of a return to normalcy in the industry. The auction featured solid demand for horses at all levels and concluded with a remarkable 19.2% buy-back rate.

“We had a terrific day Monday and I said I hoped and prayed that we could keep the momentum going and the RNA rate at a low or acceptable range,” said Fasig-Tipton President Boyd Browning. “Overall, we are just thrilled with the activity that we’ve observed the last two days. I think it restores some confidence among our buyers and sellers. It proved to us that there remains a legitimate viable marketplace out there. The resiliency in the industry continues to be on display.”

At the conclusion of the sale, 303 horses sold for $23,572,500. The average of $77,797 fell 13.7% from last year’s record-setting figure of $90,104 and the median dipped 7% to $40,000. But this is one year in which the success of the sale likely goes beyond the raw numbers.

“When we started the process last week, there was fear in people’s eyes,” Browning said. “There was legitimate fear for their livelihoods. And if you look at them today, the fear has been transformed into relief. ‘Thank God, I was able to sell horses.’ It probably won’t be the most lucrative year financially for many pinhookers, but I think the survival rate at the end of the day will be dramatically higher than many would have assumed 60 days ago.”

The two-day sale was topped by a $1.1-million son of Uncle Mo who sold to Michael Lund Petersen during Monday’s opening session. Tuesday’s session was topped by a colt by Candy Ride (Arg) who sold for $875,000 to bloodstock agent Gary Young. The juvenile was consigned by Ciaran Dunne’s Wavertree Stable.

“I think the market has been solid,” Dunne said Tuesday. “All of the big buyers have been here and they’ve shopped it hard. We’ve had some [horses] that were disappointments, but we’ve had more that surpassed expectations.”

Of the auction’s success under difficult and uncertain conditions, Dunne said, “The thing about horse people is that we’re eternal optimists, no matter what they throw in our faces. And you have to be because horses will try to disappoint you at every level. So you learn to roll with the punches pretty good. I think that’s what we are seeing from everyone, from owners to agents and trainers, everybody is trying to make the most of it and trying to conduct their business like we’re going to have a future. Which we will.”

Consignor Cary Frommer enjoyed a standout auction, with 19 juveniles sold for $2,396,000 and an average of $126,105. Her consignment was led by a $600,000 son of Flatter who sold Tuesday. The results made up for all the precautions and social distancing at the sales grounds this week.

“I can’t be complaining about my mask right now,” Frommer said with a laugh. “The market is definitely strong for the right horse. I am never surprised when a good horse brings a lot of money, but I am surprised when some of the horses you were worried about bring good prices. And that’s what seems to be happening, at least with me.”

The Midlantic sale had been originally scheduled for mid-May and its place on the calendar was in doubt as recently as Memorial Day. Browning gave credit to Fasig-Tipton’s Midlantic team for the successful auction.

“I take my hat off to our team in the Maryland office,” Browning said. “There were days we didn’t know what we were going to do in a geographic area that was impacted by COVID more than we were in Kentucky. We really didn’t have a firm decision until right around Memorial Day that we would be able to have the sale and they’ve done a remarkable job. This sale was a testament to the hard work of Paget [Bennett], Penny [Woolley], Polly [Mooney] and Anna [Thorp].”

Candy Ride Colt Lights Up Midlantic Sale
Gary Young made the highest bid of Tuesday’s second session of the Midlantic sale, going to $875,000 to acquire a colt by Candy Ride (Arg) (hip 443) from the Wavertree Stables consignment. Young was bidding on behalf of an undisclosed client, but the agent did say it was the same buyer for whom he acquired a colt by Not This Time (hip 1254) for $1.35 million at the OBS Spring Sale.

“I knew we would have to pay for him and we did,” Young said.

“I think he is a very good horse. We’re going to give him a couple months to recoup and then he’ll go to California and we’ll go from there.”

The seven-figure Not This Time colt has joined the Bob Baffert barn in Southern California and when asked about who would train hip 443, Young said, “It’s probably going to be a guy with white hair.”

The bay colt, who worked a furlong at last week’s under-tack preview in :10 1/5, is out of Causara (Giant’s Causeway), a daughter of graded winner Lady Belsara (Boundary).

Bred by Brian Kahn, the colt sold for $215,000 as a weanling at the 2018 Keeneland November sale. He was purchased by Ron Fein’s Superfine Farms for $175,000 at last year’s Fasig-Tipton October sale.

“The colt has been very well received all week,” said Wavertree’s Ciaran Dunne. “We thought earlier in the year he was one of the best colts we had on the farm, one of the better horses we’ve had in a while. He had a little setback which forced him to miss OBS March and we rerouted him to here. He is such a big colt we were worried coming up here how he would handle the racetrack and the turns, but obviously he did and he breezed really well. At the end of the shank, he’s always been a wonderful horse, so once you cross all the bridges you just have to sit back and watch.”

Fein was represented by his first seven-figure sale last year at the OBS Spring sale when selling a colt by Liam’s Map for $1.2 million through the Wavertree consignment.

Flatter Colt Finds a Home on West Coast
Trainer Mark Glatt, acting on behalf of a new client, added a colt by Flatter to his stable when purchasing hip 360 for $600,000 from Cary Frommer’s consignment Tuesday in Timonium. Mike Machowsky handled the bidding on the phone.

“Mike did the in-person inspection,” Glatt explained. “Because of the move to Del Mar, I was not able to get back there for the sale this year. I have a new owner in the business and he was very much interested in the sale. I did all the homework here that I could and the colt passed Mike’s physical evaluation. We decided to take a shot at him and fortunately we were able to get the horse.”

The chestnut colt, who worked a furlong last week in :10 1/5, is out of the unraced Wildaboutshopping (Wildcat Heir) and is the unidentified buyer’s first horse..

“He was just looking for a racehorse,” Glatt said of his client. “Something that looked like it had a lot of potential. He kind of left it up to me to search out certain numbers and he was looking himself–he had a friend of his who is familiar with the business. It kind of worked out because I sent him a list of numbers and it seemed like we all came to the same horse. That’s why we zeroed in on the Flatter colt.”

Frommer was consigning the colt on behalf of his breeder, former Hobeau Farm manager Craig Wheeler. Hobeau Farm is responsible for the juvenile’s second dam Shopping and Frommer sold that mare’s son Trappe Shot (Tapit) for $850,000 at the 2009 Midlantic sale as part of the historic farm’s dispersal.

“I was nuts about him from the time he shipped in to me,” Frommer said of the colt. “Barry Berkelhammer had him before he came into me, so he filled me in and he was so laid back. He gained weight at the sale, nothing phased him. He was a fun horse to be around.”

Also on behalf of Wheeler, Frommer sold a filly by Into Mischief (hip 31) for $250,000 during Monday’s first session of the sale.

Ellis Doubledowns for Templer
California trainer Ron Ellis has been busy shopping the juvenile sales for longtime owner Richard Templer’s Doubledown Stable and made his second purchase of the Midlantic sale when going to $375,000 to acquire a colt by Tiznow (hip 296) from Bobby Dodd’s consignment Tuesday morning.

“I loved the way he moved,” Ellis said of the bay colt. “He is bred to run long, but he worked fast (:10 1/5). “He checked all of the boxes as far as soundness, which is hard to do. I tried to buy his brother a couple of years ago, but we couldn’t get close to him. So we got this one for a little better bargain.”

Out of Tanglewood Tale (Tale of the Cat), the colt is a half-brother to ‘TDN Rising Star’ Tale of the Union (Union Rags), who Dodd pinhooked for $925,000 at the Midlantic sale in 2018. Dodd and Brad Grady’s Grand Oaks purchased that colt for $90,000 at the 2017 Fasig-Tipton Saratoga sale. The team purchased the Tiznow colt for $130,000 at that same sale in 2019.

“I didn’t necessarily buy him because I had that horse. I really liked this horse,” Dodd said. “It was really just a coincidence that I had had the other horse.”

Asked if there were similarities between the two colts, Dodd said, “They were both built the same. I really like Tiznow, but this horse doesn’t look like a Tiznow. He’s out of a Tale of the Cat mare and looks more like him.”

Ellis purchased a colt by Union Rags (hip 67) for $140,000 during Monday’s first session of the Midlantic sale. At the OBS Spring, the trainer purchased three juveniles: a colt by Malibu Moon (hip 971) for $200,000; a colt by Frosted (hip 367) for $160,000; and a filly by Speightster (hip 515) for $85,000.

Of the market in Timonium, Ellis said, “It’s buyable. I think it’s ok. I don’t know when you pay $375,000, you can say it’s a bargain, but I’ve seen the market a lot stronger in other years.”

Dodd agreed it’s been a buyers’ market, but taking uncertain global conditions into consideration, it has been strong enough for sellers.

“We have been doing ok,” Dodd said. “I think this is a pretty good market if you have the right horse, but it’s always that way. I think they are still discounted. I think this horse a year ago would have brought $600,000 or $700,000. So I feel like they are buying them at 50 cents on the dollar. But that’s ok. We still make some money and we are out of the trap and got a little cheese. So we’re happy.”

Quick Turnaround Pays for McKathan
Kevin McKathan had high hopes when he brought a daughter of Dialed In over to work ahead of the OBS Spring Sale earlier this month, but the filly’s breeze over the synthetic disappointed and the Ocala horsemen decided to scratch her from the auction and try again over the dirt track in Timonium. The juvenile (hip 552) duly delivered a :10 flat co-bullet work and sold for $310,000 to Lauren Carlisle Tuesday.

“She worked in :10 1/5 down there [in Ocala], but I didn’t think she handled the synthetic surface,” McKathan said. “I really thought when I brought her over there, she’d be a :9 4/5. I was in love with her all year. So on the synthetic, she seemed to scramble, didn’t start well, she was on the wrong lead. She just didn’t look good or comfortable over it. In my mind, I knew I had the opportunity to bring her up here and let her showcase herself. Because at our home track, she had looked beautiful and that was not what I was seeing on the synthetic. That’s why I took the shot and brought her up here.”

There were just two weeks between sales, but McKathan was concerned about the quick turnaround.

“It did not concern, just knowing her, everything is so easy with her and she’s a good-minded horse,” he said. “Racehorses breeze every week anyway, it wasn’t like she needed the time. It wasn’t too much to bring her and breeze her, the travel and everything, she got over that really good. We were kind of easy on her up here.”

Out of Fall Fantasy (Menifee), the filly is a full-sister to GI Breeders’ Cup F/M Sprint runner-up Chalon. McKathan purchased her for $165,000 at last year’s Keeneland September sale.

“I loved her as a yearling,” McKathan said. “She was a beautiful filly. She cost plenty of money. I believe the Jacksons were the underbidder on her as a yearling, so they made me pay for her. But I just loved her and with the pedigree I thought there was a little upside on her. So we took a shot and it worked out.”

The juvenile was consigned Tuesday by SBM Training and Sales.

“I am happy with it,” McKathan said of the result. “It was good money made by everyone. Anything can happen at sales, but in this kind of year, I feel like that was nice.”

Speightster Colt an Unexpected Pinhook Success for Trombetta
When Mike Trombetta purchased a colt by Speightster for $25,000 at last year’s Fasig-Tipton Midlantic Fall Yearling Sale, the plan was to race the youngster, but the trainer called an audible and returned the juvenile to the sales ring where he sold for $130,000 Tuesday in Timonium. Consigned by Best a Luck Farm, hip 528 is out of stakes winner Fancy Diamond (Eastern Echo) and worked a furlong last week in :10 1/5. He was purchased by High Point Bloodstock as agent for Irish Smith.

“I bought him to race, being a Maryland-bred, but he did well in Florida and the way things were going this year, to cover my bases, I thought I would put him in the sale and see how it goes,” Trombetta said. “He continued to progress so nicely, I figured we would go ahead and give it a try.”

Asked if he was happy with Tuesday’s result, Trombetta said, “Oh yes. Absolutely.”

He continued, “We race most of them, but once in a while, if you have the right individual, it’s nice to try to make a buck.”

Trombetta agreed there was plenty of uncertainty over what the market would be like in Timonium this week.

“I think everybody was worried, but I think it was better than most people thought it was going to be.”

 

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Q&A: Fasig-Tipton’s Boyd Browning On Setting Expectations For The Midlantic Sale And Beyond In 2020

Following is an extended version of the interview with Fasig-Tipton president Boyd Browning that ran in the online-exclusive Fasig-Tipton Midlantic edition of the PR Special newsletter. To read the full newsletter and enter a drawing for a free Paulick Report baseball cap, click here.

No other North American auction house has had to do more gymnastics with its scheduling during the COVID-19 pandemic than Fasig-Tipton.

The auction company's juvenile sales in Florida and California were canceled for the year, three of its signature yearling sales were combined and moved to September in Kentucky, and the upcoming Fasig-Tipton Midlantic 2-Year-Olds In Training Sale is about to be held several weeks after its originally scheduled date.

Though there are no guarantees on the roadmap as it stands today, Fasig-Tipton president Boyd Browning found reason for optimism in the fact that there is a roadmap at all. Browning spoke with Paulick Report bloodstock editor Joe Nevills about the upcoming sale and navigating these historic times.

Q: This is a unique point in world and industry history. What has it been like for you in terms of managing Fasig-Tipton?

Browning: It's been a period of time for three and a half months unlike anything we've experienced. It's been difficult to plan and adapt because of the environment and the conditions changing so rapidly. I think we've prided ourselves for many years on being nimble and quick, and being able to adapt to virtually any set of circumstances, and we learned that this was a set of circumstances we really hadn't anticipated. We tried to communicate with our customers, both buyers and sellers, very openly and honestly, and we've just tried to adapt and make the best decisions we could under the circumstances.

Q: You'll be having your first sale back from the shutdowns away from Fasig-Tipton's central Kentucky base. What advantages and challenges does that pose?

Browning: We're used to conducting sales in various locations. We've been selling in Timonium for over 50 years, so it's not like it's unfamiliar territory. I don't think it dramatically changes the nature of the sale. It's obviously an easier time when you're sleeping in your own bed, but we're used to being on the road, and we have a strong local office in the Midlantic area, with Paget Bennett, Penny Woolley, Polly Mooney, and Anna Thorp. They've been on the sales grounds for training when it started last week, and they do a great job, so that certainly makes it easier for us coming from Kentucky.

Q: Supplies like toilet paper and disinfecting wipes have been famously hard to come by during the pandemic. Did Fasig-Tipton have any difficulty securing anything for the Midlantic sale?

Browning: I would say my Amazon order usage in the last 90 days has skyrocketed. We ordered more masks today to have more available for Midlantic, and we anticipate having them in Kentucky for the Horses of Racing Age Sale. A package came in today of stuff I'd forgotten I'd ordered, in terms of disinfecting wipes for surface contact. You try to be creative and turn over as many rocks as necessary to meet the challenges.

Q: We have a little data to draw from now, but with so many uncertainties, how do you begin to set your expectations for the remainder of the 2020 juvenile season, and the rest of the year?

Browning: I think you virtually can't have any expectations, and that sounds hard to comprehend, but that's the truth. What we get up every day to try and do is, whether you're recruiting horses or buyers, you make every effort to do everything possible to positively influence the quality of the catalog and the quality of buyers that you have on the sales grounds. We don't have any control over where the market is. I think our expectation is to make a 110-percent effort, to serve the market and adapt as best we can under the circumstances that are in place for each and every sale, and see where it takes us. I personally am probably more optimistic than most people. With the resumption of racing and the financial market recovering to a certain extent, I think there's a sense of some renewed optimism in people to get back to conducting business in a more conventional fashion.

Q: Fasig-Tipton had to cancel sales in Florida and California due to the pandemic. How did you handle reassigning the horses entered in those catalogs?

Browning: When we canceled a sale, it essentially made each and every horse in it a free agent for the owners of those horses to make what they thought would be the appropriate business decision, whether it was coming to Timonium, selling at another sale, or retaining them to sell privately off the farm. We try to communicate very consistently and very openly with people about what our goals and plans were. We initially moved the Midlantic sale back one week in May, and that obviously didn't turn out to be enough, so now we're five or six weeks later than we'd originally scheduled it. We don't re-assign them. We gave the owners and consignors the option to make what they thought was the best business decision for them, and worked hand-in-hand with them.

Q: How difficult was it to retain horses that were pointed for the original Midlantic sale in May once the auction was rescheduled? Were private sales common, or did most sellers have a “come hell or high water” mentality toward selling in this venue?

Browning: I don't think the world that we're living in, you can have a “come hell or high water” attitude. The struggle that we've had for some time was not knowing if and when we could resume activities and conduct sales in Maryland. It was a hard-hit region on the East Coast with a government that took the pandemic very seriously. I think if you look at the results that they've achieved, their actions were successful in mitigating the risk and spread of the disease, so compliments to them. But, the reality was, for a period of time, the conduct of horse sales and racing really weren't a high priority from a governmental standpoint, and we didn't have much information to share. That was the challenge, was the lack of information, because the circumstances were changing so rapidly, and this was a set of circumstances that anyone had ever experienced from a health, regulation, and safety standpoint.

Q: How does the Midlantic catalog look different today, as opposed to how it might have looked under normal dates and circumstances?

Browning: It's impossible for me to answer that question, since it's essentially an open sale, and we haven't inspected the vast majority of those horses. The composition of the consigning group has changed somewhat. There were some major consignors from the Ocala area who have traditionally been major supporters of the sale who made decisions not to participate in the sale this year. That'll certainly make an impact. We'll certainly look forward to the resumption of their activity in 2021, but recognize every person's situations and circumstances are unique and personal. In this environment that we're living in, everybody had to make what they believed what was the best decision for themselves and their horses.

I don't think we'll probably have the depth of quality that we would if the sale had been conducted as originally planned. I've had interesting conversations with consignors. There were horses that were sold privately off the farm that have traditionally gone through the public auction environment. It's impossible for anyone to quantify that, but if you're a consignor with a significant sum of money invested in horses, it's the middle of May and you don't know when there's going to be another sale, and someone comes along and makes you a legitimate offer for your horse privately, you have to think about it.

I had several consignors call me and say, “Hey, what do you think? Should I take this offer? What would you do if you were in my shoes?” That's where the relationships matter. I can't make those decisions for anybody, but there comes a point in time when you have to minimize risk in order to be a long-term participant in any market, and I know of several instances of horses that would have been sold privately on the farm that would have traditionally been involved in the marketplace.

We'll never get an apples-to-apples comparison for the 2020 2-year-old sales from year to year. As a matter of fact, we're not going to compare results for June 2020 to May 2019 as a result of that, and I hope to hell we don't have to compare results from May 2021 to June 2020, because I hope we're back to “normal conditions” in 2021, but all we can do is the best we can under the circumstances.

Q: What kind of discussions took place with the Maryland State Fairgrounds to get the sale rescheduled?

Browning: The Fairgrounds staff and team has been tremendous to work with. They've been anxious to resume activities when it was deemed appropriate by their officials, both at a state level and local level. They've bent over backwards to work with us, and to be in communication with us and on our behalf to make sure we create as safe an environment as possible while conducting commerce.

Q: Fasig-Tipton introduces online bidding for this sale. What was the process behind implementing it, and how did the pandemic affect the timeline?

Browning: I think like most sale companies, it was something that we had explored. We had evaluated and we'd done some research and some testing on that, but I don't think there's any question that the COVID-19 epidemic accelerated the implementation plan from our perspective, and particularly under the light of what we saw Inglis was able to accomplish under extremely difficult conditions for their Easter Sale. It was certainly a stimulus of activity for us to get it up and running.

Q: International buyers are obviously going to have a different impact than usual for this sale and events in the foreseeable future due to travel restrictions and health concerns. What have your conversations been like with those buying groups?

Browning: For this segment of the 2-year-old market, unquestionably the biggest factor there has been the significant reduction in activity by our Korean friends, because of travel restrictions and limitations that are in place. We will continue to try to work with them and through them to provide as much information as possible, to stimulate as much activity as we can between now and June 30.

There is no question that there is a significant buying group whose participation is going to be dramatically reduced in 2020 compared to 2019 in the Korean marketplace. We saw last year some significant activity, and we thought we were making some progress from some buyers in the Middle East. There were a significant number of horses that were sold to Dubai connections – not the traditional Maktoum family buyers, but the trainers and other principals involved in that region. That will also likely be reduced in 2020. There are still agents that are working, but it sure helps to have an environment where people feel more comfortable traveling, and more comfortable in terms of economic activity than we're going to find this year.

Do you see the online bidding component potentially expanding your international buying base in the future, being as though it loosens the necessity of being at the sale in person?

Browning: I think everyone's trying to identify and expand their buying base, whether it's in America, whether it's in Europe, Australia and so forth. I think everyone would say they sure hope the online bidding enhances the ability and improves the ability of folks that can't attend the sale in person to participate and feel comfortable in the process.

We live in a world where habits are changing. I think the behavior of folks in my generation and older is likely to be different than the folks in [younger] generations, and the comfort level a younger person might have in online activities would probably be higher than it would be for me and my contemporaries, but we view it as a long-term part of our sales activities. We'll learn from it. We'll look and see what we did right and see ways to improve it, but we certainly hope to create a broader marketplace with increased participation from people around the world.

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Canadian Yearling Auctions Slated To Be Conducted In-Person

The yearling sales for the provincial divisions of the Canadian Thoroughbred Horse Society are expected to be conducted in a live-auction format in 2020, foregoing the option of going online, Canadian Thoroughbred reports.

The publication contacted CTHS representatives in Ontario, Alberta, British Columbia, and Manitoba, with each confirming that their “Plan A” is to hold their sales as normal, within their local and national guidelines in regards to COVID-19 safety. Like anything else during the pandemic, plans are subject to change depending on increased or decreased restrictions.

First on the calendar is the CTHS Manitoba Division sale, to be held at the Red River Exhibition Grounds in Winnipeg on Sunday, Aug. 23.

The Canadian Premier Sale in Ontario will be held Wednesday, Sept, 2 at the Woodbine Sales Pavilion in Toronto. Should Ontario not be fully re-open for business by the time of the sale, the auction will be held with limitations on group sizes, and guidelines on social distancing, mask wearing, and sanitary measures. Should the situation become especially dire, CTHS Ontario will consider expanded phone and online bidding options.

British Columbia's yearling sale will take place Tuesday, Sept. 8 at Thunderbird Show Park in Langley, though the group is still waiting on the province to reach the next phase of reopening before the sale can be conducted as planned. Regardless of where the province is in its recovery, the traditional preview parade for the sale has been canceled due to crowd size restrictions.

Rounding out the quartet is the CTHS Alberta sale in Friday, Sept. 18 at Westerner Park in Red Deer.

Read more at Canadian Thoroughbred.

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Making Ends Meet: Thoroughbred Threads

   Much of the early part of the 2020 racing season has been uprooted, courtesy of the coronavirus pandemic, forcing many businesses into states of unexpected struggle and uncertainty.

As a result, the flagging economy, coupled with the shutdown of racing at many tracks around the nation, left an indelible mark on many small equine-related businesses, many of whom have been shuttered or saw their trade fall off dramatically over the past months. With racing slowly resuming, albeit spectator-less, many businesses attempt to regain some traction as the industry ebbs toward a sense of normalcy. The TDN reaches out to small businesses in the racing industry and asks how the pandemic has affected their business and what are their plans to help expedite recovery.

 

COMPANY: THOROUGHBRED THREADS LLC

PRINCIPAL/OWNER: EVAN CIANNELLO

 

What prompted you to launch Thoroughbred Threads?

   EC: After spending a lot of time at the racetrack, I noticed that mostly everyone wears a hat to proudly display their silks, farm or big horse. I also noticed there was a lot of room for improvement as far as the quality of these hats, so I started Thoroughbred Threads to offer an upgrade. Thoroughbred Threads offers high quality branded apparel and other promotional products catered to the Thoroughbred industry.

 

Can you tell us a little about your business model?

EC: I’m a big fan of giving back to the industry so we donate a percentage of proceeds from every sale to Thoroughbred aftercare. After an encouraging first full year in business in 2018, our sales grew by over 150% in 2019 so there was a lot of optimism going into 2020. And then Covid-19 hit.

 

How did you deal with the coronavirus pandemic early on?

EC: Like other companies during the shutdown, I began making more calls and sending more e-mails just to stay top-of-mind for when the time did come when my customers were ready to start placing orders again.

Previously, our website had been used as a landing page for prospective customers to see what we’re about as our orders are very detail-oriented and so we traditionally hadn’t handled a lot of e-commerce, but we have recently been accommodating a few clients who wanted us to set up an online store to sell their branded products to their own clientele. It’s something new for us, but we’re always happy to learn new things and help make life easier for our clients.

People are usually stocking up on polo shirts and lightweight hats and vests to wear on the backside or golf course in the spring time, but now they’re looking for branded face masks and hand sanitizer. I’m very grateful for the manufacturers who are able to adapt in this sort of environment to meet this new demand.

 

How did the economic uncertainty impact your business?

EC: I knew sales would suffer during the early days of the pandemic when auctions and other events were canceled and many racetracks shut down overnight. You know it’s pretty serious when Churchill Downs is willing to postpone the Kentucky Derby! With so much uncertainty on the calendar, it put ordering on hold as marketing departments had little to promote. For the others who were still operating, many had to make drastic cuts to their marketing budgets. Thankfully, now that more race meets are resuming and sales companies are announcing new sales dates, the phones have started ringing which is a very welcome sound.

 

Do you have advice to other small business owners on how to weather future storms?

EC: I am blessed to have had a few other sources of income which helped to weather the storm as I also co-manage a few racing/pinhooking partnerships and I’m also a sales rep for U.S. Compounding Veterinary Pharmacy. I know many other small businesses aren’t as fortunate and my heart really does go out to them. Now that the stock market has bounced back in a huge way, hopefully there are a lot of people out there who are eager to get out and spend some money (especially on some horses or some nice swag for their barn)!

 

For more information on Thoroughbred Threads, visit https://thoroughbred-threads.com/

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