Kelsey Riley to Join Cornett

Kelsey Riley will join Cornett, the award-winning, Lexington-based marketing agency, as a Senior Account Executive. Riley will lead the marketing team for Lane's End Farm.

Riley joins Cornett after 10 years with Thoroughbred Daily News, including seven years as International Editor, a role that included managing the editorial content of TDN Europe and traveling to sales and races globally. Riley is a graduate of Darley Flying Start (now Godolphin Flying Start) and has a degree in media studies and journalism from the University of Guelph-Humber in Toronto, Canada.

Riley succeeds Sam Harte who, after six years with Cornett and Lane's End, is moving back to his native Ireland to be closer to his family and to explore other career opportunities. Harte, who is also a graduate of Godolphin Flying Start, will oversee the transition at Cornett through mid-April.

“We at Lane's End are sorry to see Sam go,” said Lane's End's Bill Farish. “For the last six years, Sam has led all areas of our marketing efforts. He and the excellent team at Cornett have been great at coming up with creative ways of communicating with our clients and the industry, in general. We wish Sam the best in the future and have little doubt that he will be successful in whatever he pursues. Kelsey is a very exciting addition to the Cornett team. She is well-known to us and we are looking forward to working with her.”

“I'm very excited to join Cornett, and to have the opportunity to work with and learn from their excellent, award-winning team,” said Riley. “Similarly, Lane's End is a market leader across every pillar of its business and it will be a privilege to be part of its marketing efforts. Lane's End is an operation I have admired since I began working in the Thoroughbred industry, and I look forward to helping achieve its marketing goals.

“I want to thank Sue Finley, Gary King and all of my colleagues at the TDN for a great 10 years with the company. I am grateful for the many opportunities I've had at the TDN; I have very much enjoyed working within such a highly respected, widely read publication.”

TDN Publisher and CEO Sue Finley said, “For the past 10 years, Kelsey has been an integral and important part of the TDN family, and while we are sad to lose her, we look forward to working with her in her new role at Cornett and wish her all the best.”

Harte said, “The clients, partners and colleagues that I have been fortunate to work with have made my time in Kentucky so very memorable. Special thanks to Bill Farish and Kip Cornett for giving me the opportunity to learn from them and so many talented people at Lane's End and Cornett. I look forward to seeing their ongoing creativity and wish Kelsey all the best in her new role.”

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Lane’s End To Auction Custom Surfboards For PDJF

Lane's End, one of the world's premier Thoroughbred farms, is thinking beyond the bluegrass for this year's Breeders' Cup with a series of custom surfboards that's equal parts California and Kentucky.

Created in partnership with ad agency Cornett (Lexington, Ky.) and Chilli Surfboards (Torrance, Calif.), these 24 handcrafted surfboards are individually designed to highlight the entire Lane's End roster of world-class stallions.

The unique boards will be on public display at Breeders' Cup partner hotels in the Del Mar area—Hyatt Regency, Fairmont Grand, Lodge at Torrey Pines, and L'Auberge—as well as Del Mar Racetrack Nov. 3-6.

During this time, the boards will be sold to the highest bidders via live online auction and 100 percent of proceeds will be donated to the Permanently Disabled Jockeys Fund, an independent charitable organization that provides financial assistance to jockeys who have suffered catastrophic on-track injuries.

“This cause has been one of the major focuses of my parents' philanthropy,” said Bill Farish of Lane's End Farm. “It's been underfunded for a long time and it's very important to us that we support the often forgotten jockeys who risk their lives for our entertainment and our business.”

As part of the activation, TVG will air a segment filmed in Los Angeles featuring the custom Lane's End surfboards and some of racing's most respected jockeys. Mike Smith, Joe Bravo and Drayden Van Dyke will all receive a surfing lesson from Paul Naret of Chilli Surfboards. Del Mar Racetrack is known around the world as the track “Where the Turf Meets the Surf.” What better way to pay homage to that slogan and the legacy of Lane's End farm than with custom surfboards during the world championships of racing.

Those interested in bidding on the Lane's End custom surfboards benefitting the PDJF can do so at www.lanesend.com/auction

The post Lane’s End To Auction Custom Surfboards For PDJF appeared first on Horse Racing News | Paulick Report.

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