Kentucky Derby Museum Launches Exhibit Upgrade

The Kentucky Derby Museum has launched a $1-million upgrade to its 'Riders Up!' exhibit. Construction began this month and the new exhibit is expected to debut Apr. 12.

The museum originally built the 'Riders Up!' exhibit in 2000 as a way to immerse visitors in the Derby and race day experience from the viewpoint of a jockey and Thoroughbred racehorse. The game was last updated in 2010 during a previous museum expansion project. With significant changes in virtual and augmented reality since then, the new version will look to captivate visitors with state-of-the-art technology designed to bring the thrill of horse racing into the 21st century.

“This exhibit has been a fan favorite for guests of all ages ever since the original debuted in 2000,” said Chris Goodlett, Kentucky Derby Museum Senior Director of Curatorial and Educational Affairs. “With 'Riders Up!,' we're not just entertaining; we're bringing the Derby's rich history to life. This exhibit drives home our mission of engaging everyone with the excitement of Derby every single day.”

Involved in the exhibit upgrade are Catalyst, an Australian-based production studio dedicated to virtual and augmented reality, and The Laboratory Creative, a design company based in Southern Indiana.

“We're not just upgrading a game; we're revolutionizing the way you experience the magic of the Derby,” said Patrick Armstrong, Kentucky Derby Museum President and CEO. “Every day, we're committed to sharing the exhilaration and history of Derby with all our guests. Bigger and bolder with cutting-edge technology, the new 'Riders Up!' is the epitome of that commitment.”

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Kentucky Derby Museum’s Secretariat Exhibit Open

The new, immersive Secretariat: America's Horse exhibit at the Kentucky Derby Museum is now open to the public in celebration of the 50th anniversary of the chestnut's historic Derby win and Triple Crown sweep. The exhibit, sponsored by Longines, shows Secretariat from all aspects of his greatness; from his impact as a celebrity in the hearts of so many to his incredible athleticism. State-of-the-art technology inside the exhibit allows for guests to visualize what made Secretariat a remarkable horse–from his unbelievably large heart, to extra muscle, and more. A variety of artifacts, memorabilia, and trophies were also made available including real costumes and clips from the Disney movie as well as handwritten notes and suggestions from Penny Chenery. The 1,000 square-foot exhibit is permanently located on the second floor, and is seven times the size of the previous display on the first.

“It is rare that the Kentucky Derby Museum dedicates a permanent exhibit to a singular Thoroughbred racehorse, but Secretariat merits that,” said Chris Goodlett, Kentucky Derby Museum Senior Director of Curatorial and Educational Affairs. “It will show our guests exactly why Secretariat has endured as a celebrity to this day. From the new artifacts to the advanced visual projections, we're excited for the amazing story we get to tell and also the exciting new methods we're using to tell it.”

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