On April 22-23 Light Up Racing will launch its Media & Content Cohort Training Program in Lexington, Kentucky, which aims to improve the narrative of horse racing and empower changemakers by teaching skills to better promote the sport, the organization said in a release Friday.
Light Up Racing is assembling approximately 20 individuals from every aspect of the horse racing industry, across all demographics, united by their passion for positive change over two days of training.
“Our goal is to empower each participant with the confidence to share their stories and perspectives in horse racing,” said Vicky Leonard of Kick Collective. “We believe that by building these skills and generating confidence, we can collectively start shifting how the sport is perceived and talked about.”
The days are planned to equip a diverse group of participants with the tools they need to make an impact. While the first focuses on personal branding, leveraging social media and confidence in media interview techniques, day two advances into content creation and strategies for maximizing engagement.
“By the end of this program, participants will not just have skills; they'll have the confidence to use their voices and showcase the industry from their perspective,” Leonard said. “They'll also have a community supporting their journey.”
This training marks the beginning of a larger movement towards a more open and forward-thinking horse racing community, sharing the positive elements to the wider public.
“When an industry isn't talking, people assume it has something to hide,” added Leonard. “The antidote to fixing the perception and trust issues is by opening the door and inviting people in–both in person and online. Your voice matters, and together, we have the power to redefine the narrative,” said Leonard.
Additional training will soon be announced across the country, reflecting Light Up Racing's commitment to fostering a nationwide community of empowered racing advocates.
“These two days will empower the Kentucky cohort to go out into the community, both in person and online, to engage in fact-based, transparent dialogue about horse racing during a crucial time on our calendar,” said board member Christina Blacker. “We need to share the good stories and we must stop uninformed opinions from driving the narrative of our sport. I look forward to participating in the training myself when it comes to California.”
Click here for more information about the training or email hello@lightupracing.com.
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