“A Stake in Stardom” Initiative Unveiled by America’s Best Racing

America's Best Racing, a multimedia fan development and awareness-building platform formed by The Jockey Club (TJC), has launched a new initiative designed to introduce racing to new fans. Named “A Stake in Stardom,” the program has tabbed brand ambassadors Sarah Cline and Joey Mulinaro to go behind the scenes as partial owners of 3-year-olds in partnership with West Point Thoroughbreds. Cline is best known as a TikTok influencer and Mulinaro is a former Barstool Sports contributor and impressionist. Each will receive a minority ownership stake in Giant Game (Giant's Causeway) and Vinco (Quality Road), respectively.

“This is a tremendous opportunity to reach and attract new fans to racing, enabling them to experience the sport and lifestyle of Thoroughbred racing like never before,” said Stephen B. Panus, president of TJC Media Ventures Inc. “By providing the brand ambassadors with an ownership stake in the racing career of the horses, everyone will have an inside, all-access look into a horse's preparation, care, and competitions, from stable to starting gate, through the unique lens and perspectives of Sarah Cline and Joey Mulinaro. We're incredibly grateful to Terry Finley and West Point Thoroughbreds for their collaboration with America's Best Racing and for helping to amplify the message that horse racing is truly a sport for everyone.”

Giant Game, third in the GI TVG Breeders' Cup Juvenile, was most recently off the board in the Mar. 12 GII Lambholm South Tampa Bay Derby, while Vinco–a $1.5 million 2-year-old at the Fasig-Tipton Midlantic sale–was second in a Jan. 22 Fair Grounds maiden and also off the board in a subsequent try.

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Abel Cedillo Named Brand Ambassador For 1/ST Technology

1/ST TECHNOLOGY is excited to announce its newest brand ambassador, leading jockey Abel Cedillo. 1/ST TECHNOLOGY's signature product, 1/ST BET, the official app of Santa Anita Park, Gulfstream Park, Golden Gate Fields and the Maryland Jockey Club, will leverage Cedillo in promotional and advertising campaigns, and Cedillo will represent 1/ST BET while riding in races throughout Southern California.

Cedillo, the leading rider during Del Mar's 2019 and 2020 Fall Meets, has won more than 1,400 races during his career and is a popular figure on the Southern California circuit. The multiple Grade 1 winning jockey enjoyed a breakout season in 2020, winning a dozen stakes races, including the G1 Pacific Classic, G1 Frank E. Kilroe Mile and G1 Clement L. Hirsch Stakes.

“Abel Cedillo is a passionate, popular, and savvy rider and his success on the track made him an obvious addition to the 1/ST TECHNOLOGY ambassador team,” said Zachary Leifer, Chief Marketing Officer, 1/ST TECHNOLOGY. “As the Official App of Santa Anita Park – Abel's home track for more than half of the year – 1/ST BET is excited to help connect fans and horseplayers with one of the sport's superstar riders.”

1/ST BET will feature Abel Cedillo in numerous initiatives and promotions, including:

  • 'Win When Abel Wins' Sweepstakes during Del Mar in which a 1/ST BET or Xpressbet customer will receive a $100 Bonus each time Cedillo wins
  • Exclusive pre-race interviews with Cedillo prior to marquee events
  • Opportunity for 1/ST BET and Xpressbet followers to win merchandise autographed by Cedillo
  • Cedillo will appear alongside other brand ambassadors in 1/ST TECHNOLOGY advertising

“I appreciate the support of 1/ST TECHNOLOGY and 1/ST BET,” said Abel Cedillo. “1/ST has prioritized the health and wellness of equine and human athletes at tracks across the country and I'm proud to represent their brand.”

1/ST supports many of horse racing's leading charities, including the Thoroughbred Aftercare Alliance (TAA), National Horsemen's Benevolent and Protective Association (HBPA), the California Retirement Management Account (CARMA), Permanently Disabled Jockeys Fund (PDJF), Beyond the Wire, After the Impact and the Florida Thoroughbred Retirement and Adoptive Care (Florida TRAC).

For more information, visit https://www.1st.com/bet

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