Bill Finley | Horse Racing Free Tips

Q & A With Breeders’ Cup President and CEO Drew Fleming

This past year was a good one for the Breeders' Cup. Returning to Keeneland for the first time since the pandemic year of 2020, the event generated a global wagering total of $189.1 million, which set a record, 3.4% higher than the previous mark. The Breeders' Cup also produced big numbers when it came to the total economic impact for Keeneland, Lexington and the surrounding community. It was announced Friday that a survey conducted by University of Louisville Economics Professor Thomas E. Lambert, Ph.D., showed that the Breeders' Cup was responsible for a total estimated economic impact of $81,846,897. It was the second-highest economic impact recorded in Breeders' Cup history, following the record set in 2017 at Del Mar. On the track, it was a spectacular two days of racing, highlighted by a memorable win by Flightline (Tapit) in the Breeders' Cup Classic.

How is it that the Breeders' Cup's momentum never seems to wane and what's ahead for racing's championship event? We posed those questions and more to Breeders' Cup President and CEO Drew Fleming.

TDN: The handle figures are particularly impressive as the Friday card yielded a record $66.1 million in handle and the Saturday card produced $122.9 million in handle, also a record. What has caused the growth in handle and what needs to be done to see that it continues to grow?

DF: We are very grateful to the horseplayers that have been supporting us and our Thoroughbred industry for a long time. At the Breeders' Cup, we take pride in the fact that we have the best horses in the world competing, which equates to really great betting races. Additionally, the Breeders' Cup, for many years, has been conducting its own global pool and we had 27 countries last year bet into the common pool. We had an additional six countries betting separately. One of the things that the company continues to invest in, not only in time but capital, is in the awareness of the Breeders' Cup as a whole. We felt we ran an effective awareness campaign last year, which caused an increased consumption of content as well as generating additional wagering dollars.

TDN: As they are proud of saying, Lexington is the horse capital of the world. There are racing fans all over the country, but it's just different in Lexington. How does that factor into the success of the 2022 Breeders' Cup?

DF: The moment you get off the plane in Lexington, Kentucky, horse racing is in the air. You go to a restaurant, a bar, a coffee shop, people are talking breeding, training, owning race horses. It's a way of life. The city was so welcoming. Unfortunately, in 2020 we weren't able to have fans due to the pandemic. We told the city we would be back as soon as we could. We were able to come two years later and deliver on that promise and they could not have been more thankful. The hospitality was everywhere. People were thrilled to have fans back and were also very thrilled to have the World Championships back in Lexington and to be able to showcase our industry.

TDN: The 2020 numbers aren't applicable because of the pandemic. Before that, the last Breeders' Cup at Keeneland was in 2015. The economic impact numbers from 2015 to 2022 increased by 27.8%. What was different about 2022 versus 2015 that the number increased the way that it did?

DF: A couple of things played a role. The brand and the demand for the Breeders' Cup continues to grow. Last year, we had people from all 50 states purchase tickets as well as 18 countries. Because the brand continues to grow we continue to see investment not only in the Breeders' Cup but in the surrounding areas when we are there.

TDN: It's not just Lexington. The entire state of Kentucky is horse-crazy and Louisville is also a great racing town. We haven't seen the Breeders' Cup at Churchill Downs since 2018 and it is not scheduled for there either this year or next. Is there any reason for that and what is the status of the event returning to Churchill Downs?

DF: Churchill is a great partner and we enjoy working with them and had a very successful Breeders' Cup there in 2018. Normally, we don't talk about future host sites until we have made a host site announcement. With the impact and the success of the past few times we have been in Kentucky, I anticipate that shortly in the future we will be back in Kentucky.

TDN: You had a superstar in the Breeders' Cup this year in Flightline. What impact did he have and can you address both the business aspects of the event and the excitement level that he brought to the event. Fifty years from now, people will still be talking about his win in the Classic.

DF: NBC compared Flightline's performance to Secretariat. Any time you have a horse like that there will be increased interest, not only for the Breeders' Cup but for the sport as a whole. It was amazing to see him deliver in the horse capital of the world. Being a hometown boy, seeing him come around the turn and the energy he generated was just amazing. It's something I will remember for the rest of my life. One thing about the Breeders' Cup that we are so proud of is that we know we're going to have the best horses in the world competing. In 2015, we had American Pharoah, who was the first 'grand slam' winner. That was also amazing. You feel humbled to be a part of that. As far as a monetary impact, that's hard to quantify. But we knew with him there would be increased interest and that was evident when he came into the paddock. It was like the Beatles were coming on stage.

TDN: Flightline aside, what were some of your favorite moments from this Breeders' Cup?

DF: There was not a dry eye in the house when Cody's Wish won. That was such a tremendous and compelling story. It's great when racing can tell feel-good stories like that. It was also great just having the fans come back after we couldn't have fans in 2020.

The horses break from the gate in the Dirt Mile | Coady

TDN: The Breeders' Cup Festival has become a big part of the whole experience. It's not just two days anymore. You have several events leading up to race day. Can you tell us a little bit of the history of this and how much has the Festival helped when it comes to things like economic impact?

DF: In addition to having the two best days of racing, the Breeders' Cup is a celebration of equestrian life. Like most major sporting events across the globe, it's important to have a festival component so that fans can come and see what a beautiful area the event is taking place in, be welcomed, have great hospitality and celebrate the equestrian lifestyle. We want them to walk away and say, 'Wow, not only was that two great days of racing, but it was a wonderful vacation, a wonderful experience and I want to come back.' In any of the cities that we are in, we work with the locals to develop that festival and to highlight key aspects of the region to our visiting guests.

TDN: NYRA is trying to get a loan from the state so that it can refurbish Belmont Park. You are on the record saying that if this gets done the Breeders' Cup would love to come back there. Your thoughts on a return to New York?

DF: We're incredibly supportive of NYRA and we will support any redevelopment at Belmont. We have a great relationship with the executive team at NYRA. I am having dinner Wednesday night in New York with (NYRA CEO) David O'Rourke. We wrote him a letter several months ago with the title, 'If you build it we will come.' The Breeders' Cup sticks to its word.

TDN: The Breeders' Cup has not been to Belmont since 2005, understandable because the current track is not a good fit when it comes to hosting an event like this. How much has the Breeders' Cup missed New York?

DF: We very much miss New York. There's so much energy up there and they are large investors in the game. We look forward to coming back. If they build it we will be there.

TDN: What can you tell us so far about what's in store for this year's Breeders' Cup at Santa Anita when it comes to new initiatives and things you can do to maintain the momentum?

DF: One of the challenging but also fun things when it comes to working for a company like the Breeders' Cup is that we are always innovating. We are continuing to move the ball forward on technological advancements in viewing and look forward to working with NBC, FanDuel and some other partners to continue to make sure that those who are watching have many different angles and experiences when it comes to watching the sport. Along with having great views of the San Gabriel mountains, we want to make sure that they have a world-class time when it comes to hospitality. We will continue to work to advance the culinary offerings and will have some exciting things to announce in the near future. We will also have some new ticket packages that we are putting the final touches on to make sure, again, that everyone has the best experience possible.

TDN: You brought up FanDuel. It's obvious that racing needs to find a way to attract the sports bettor and we need to have the FanDuels of the world offering betting on the Breeders' Cup and all racing on their sports betting platforms. Where do things stand when it comes to getting the sports bettors to follow and bet on the Breeders' Cup?

DF: Hats off to FanDuel for advancing the technology so there can be an aggregated wallet experience for the sports bettor. It's a tremendous marketing opportunity for our sport to be on the same bookshelf as the NFL, the NBA and MLB. Horse racing will be able to be cross-marketed from a wagering standpoint to those who are already wagering on other sports. This is one of the largest marketing opportunities we have had in a long time.

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Which Sire Has Had The Most Rising Stars? It’s Tapit

Since 2004, we've shined the spotlight on over 1,500 'TDN Rising Stars' worldwide, recognition given to a horse early on its career who has done something so impressive on the racetrack that our team believes they will go on to become graded stakes winners. A horse is designated as a 'Rising Star' by the TDN staff after a careful and comprehensive review of many factors–including the quality of the field, margin and time of victory, pedigree, sales price and more.

Over the years, it has become a badge of honor for a sire to produce a Rising Star. So which sires have been the most prolific when it comes to having one of their progeny be named a Rising Star? Below is our Top 10, which includes only sires based in North America. The list probably won't surprise you. Good sires produce good horses.

Sire (#Rising Stars)

1) Tapit (51)
Not only is the 22-year-old Tapit one of the top sires in the history of the sport, but he has been around nearly as long as the Rising Stars have. He got his first Rising Star way back in 2010 when Trappe Shot won a maiden special weight race for 3-year-olds at Gulfstream Park. The TDN team was not wrong about Trappe Shot, who went on to win the GII True North H. in 2011. A year earlier, he won the Long Branch S. and ran second in the GI Haskell Invitational S. As a sire, Trappe Shot has had two Rising Stars.

Tapit was just getting started. Constitution was named a Rising Star in 2014 after winning a maiden special weight race at Gulfstream. He would go on to win the GI Florida Derby and the GI Donn H. Constitution turned out to be a top sire in his own right and had produced seven TDN Rising Stars. The hits kept on coming with subsequent Rising Stars by Tapit including 2014 GI Belmont S. winner Tonalist and Essential Quality, the 3-year-old champion of 2021, whose victories include wins in the Belmont, the GI Travers S., the GI Breeders' Cup Juvenile and the GI Claiborne Breeders' Futurity.

And, no, the team didn't miss out on Flightline. Arguably the best horse Tapit has ever produced, he was named a Rising Star after he broke his maiden on April 24, 2021 at Santa Anita. You know the rest of the story.

We didn't always get it right. One of Tapit's early Rising Stars was Tapit It Rich, who broke his maiden on Oct. 12, 2013 at Santa Anita. He ran five more times and never won again.

2) Into Mischief (36)
The main thing separating Tapit and Into Mischief is how long they have been at stud as Into Mischief is four years younger than his rival stallion.
Into Mischief started churning out Rising Stars from the start. His first was Goldencents, who was named a Rising Star after he broke his maiden in 2012 at Del Mar. A top horse throughout his career, Goldencents went on to win, among other races, the GI Santa Anita Derby and two runnings in the GI Breeders' Cup Dirt Mile. As a sire, he's had two Rising Stars. Other notable Rising Stars by Into Mischief include GI Kentucky Derby winner Mandaloun, multiple Grade I winner Life Is Good and 2020 champion female sprinter Gamine.

There are two Rising Stars by Into Mischief who are among the top candidates for this year's Kentucky Derby in Newgate and Giant Mischief.

We did not tab 2020 Kentucky Derby winner Authentic, among the better horses Into Mischief has produced, as a Rising Star.

3) Distorted Humor (28)
Another sire who has been picking up Rising Stars for years. He got his first Rising Star way back in 2005 with Halo Humor, a maiden winner at Saratoga who was a Louisiana-bred. Halo Humor did not go on to win a graded stakes, but plenty of other Rising Stars by Distorted Humor did. The list includes such graded stakes winners as Any Given Saturday, Alternation, Cowtown Cat. There's also Maclean's Music, who, though he raced just once, has gone on to be a top sire.

With Momos having earned Rising Star status in 2020, Distorted Humor's time as a producer of Rising Stars has covered a span of 15 years.

4) Medaglia d'Oro (24)
Another prolific sire who has been around for a while and has churned out two dozen Rising Stars, starting with Dashing Debby in 2009, who broke her maiden in the JJ'sdream S. at Calder.
In 2015, the team nailed it when naming Songbird a Rising Star after she broke her maiden at Del Mar. She, of course, went on to be a major star who was the champion 2-year-old filly in 2015 and the champion 3-year-old filly in 2016. She won eight Grade I races.
Elate, named a Rising Star in 2016, became another top performer for her sire and had Grade I wins in the Alabama S. and the Beldame S.

4) Unbridled's Song (24)
His list is topped by Arrogate, named a Rising Star after he won a 2016 maiden special weight race at Santa Anita. Considered one of the best horses of this century, he had a run that won't soon be forgotten, winning, in order, the Travers, the GI Breeders' Cup Classic, the GI Pegasus World Cup Invitational S. and the GI Dubai World Cup. Arrogate has produced three Rising Stars so far during his brief time as a stallion.

Unbridled's Song's list of Rising Stars also includes Liam's Map, the winner of the GI Woodward S. and the Breeders' Cup Dirt Mile.

6) Speightstown (23)
He got off to a fast start as a Rising Stars sire as his second ever Rising Star was Munnings. Named a Rising Star in 2008, he won three Grade II races and went on to be a top stallion, who has had 10 Rising Stars. Other notable Rising Stars by Speightstown include Speighster, Echo Town, Charlatan and Nashville. Another sire who has been producing Rising Stars over the course of three decades, he had his most recent Rising Star last year when Andiamo a Firenze broke his maiden at Belmont Park.

6) Curlin (23)
Curlin picked up his first Rising Star in 2013 with Del Mar maiden winner Socialbug. That horse didn't go on to win a graded stakes, but plenty of other Rising Stars by Curlin did. His most successful Rising Star was no doubt Malathaat, the champion 3-year-old filly of 2021 and the champion older dirt female of 2022. Her dam, Dreaming of Julia, also deserves mention as she is also the dam of Malathaat's full sister and Rising Star Julia Shining. Julia Shining was named a Rising Star after breaking her maiden last fall at Keeneland and has since gone on to win the GII Demoiselle S. (The record for most Rising Stars for a broodmare is six, held by Delta Princess, the dam of Royal Delta). Curlin's most recent Rising Star is Faustin, who is a Kentucky Derby candidate after finishing second in the GII San Vicente S.

8) Malibu Moon (22)
Another sire who has been producing Rising Stars for what seems like forever. He had his first Rising Star in 2007 and his most recent came in 2021 with H P Moon, a maiden winner at Pimlico. His top Rising Star is Carina Mia, who captured the GI Acorn S.

9) Bernardini (19)
Bernardini's list is topped by Cavorting, a three-time Grade I winner who captured the GI Test S., the GI Ogden Phipps S. and the Personal Ensign. Grade I winner Dame Dorothy is another Rising Star by Bernardini. She is the dam of Spice Is Nice, a Rising Star by Curlin.

9) Storm Cat (19)
Considering that he was retired from study duty in 2008, it's remarkable that Storm Cat made the Top 10. Where would he be if Rising Stars went back to 1990 when his first crop appeared on the racetrack? He picked up his first Rising Star in 2005 with Where's That Tiger, a winner at the Curragh. In the U.S., the list of Rising Stars by Storm Cat includes Grade I winners Bluegrass Cat and Life Is Sweet, the winner of the 2009 GI Breeders' Cup Ladies Classic. He had his last Rising Star in 2011 with Hoorayforhollywood, a maiden winner at Santa Anita.

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Brad Cox Joins TDN Writers’ Room Podcast

He just won the GII Risen Star S., has a strong pair entered in Saturday's GII Rebel S. and accounts for 10 horses being offered in the latest round of the Derby Future Wager. When it comes to 3-year-old talent, Brad Cox's lineup has tremendous quality and tremendous quantity. In the spotlight virtually every Saturday that includes a prep race for the GI Kentucky Derby, Cox found the time to join the team for this week's Thoroughbred Daily News Writers' Room podcast presented by Keeneland to discuss his Derby prospects. Cox was this week's Green Group Guest of the Week.

So far as the Rebel, in which he will start Verifying (Justify) and Giant Mischief (Into Mischief), Cox is optimistic he can pick up another major win on the road to the Derby.

“I think that Verifying is a very good horse,” he said. “The last time out at Oaklawn, he showed the ability to set close to the pace. I think the fractions [in the Rebel] will be similar, maybe even quicker. I don't expect to necessarily be on the lead but somewhat forwardly placed in a good stalking position. If he runs as well as he's training, I think he's going to be right there. He's a good colt. Giant Mischief is also a very good colt. I thought he ran a winning race at Remington [in the Springboard Mile], but, obviously, just didn't get away well. He made a big middle move and then kind of flattened out. This was by design to give him a little time after that race. He had three good runs at two, three positive races. And I thought he showed in his Remington race that he could stretch out. We're looking forward to getting him started at three.”

Like most trainers with top horses and clients, winning the Derby has become a focal point for Cox, who said he's living a dream with this many good horses.

“This has been my dream for a long, long time, to get into this position, acquire good colts from top outfits, top breeders, top owners throughout the country,” he said. “These horses, you need to have a lot of them to be on this stage. That we have so many at this point just proves that we've got a really, really good program. It's a team effort and it's years and years of training young horses and being able to stop on them when they need to be stopped on and then having them ready to go in the fall of their two-year-old year or to begin their three-year-old season to try to make that push for the Kentucky Derby because it is very, very demanding.”

Officially, Cox has won the Kentucky Derby. The Cox-trained Mandaloun (Into Mischief) was awarded the win in 2021 after Medina Spirit (Protonico) was disqualified due to a medication overage. But Cox said he doesn't really feel like he's won the race and wants to win it by sending out the best horse.

“It hasn't felt like winning the Kentucky Derby,” he said. “If you're awarded the race how do you explain that to people? I have to say, 'Oh, yeah, I've won it, but my horse didn't cross the wire first.' If I met a stranger and they didn't know much about horse racing, I'd have to explain how I won the Derby. I definitely don't feel that we've won the Kentucky Derby. We know the Kentucky Derby is not the richest race run in America, but I think it is without a doubt the most prestigious. All the eyes are on racing that day with the telecast, the crowd and everything. And it's the thrill of victory, bottom line. I haven't experienced that thrill and I look forward to it someday.”

Elsewhere on the podcast, which is also sponsored by Coolmore, the Pennsylvania Horse Breeders Association, XBTV, Kentucky Thoroughbred Owners and Breeders and West Point Thoroughbreds, Randy Moss, Zoe Cadman and Bill Finley reviewed last week's races at the Fair Grounds, including the Risen Star and the disappointing effort by Hoosier Philly (Into Mischief) in the GII Rachel Alexandra S. Steve Asmussen's 10,000th win was also discussed with Finley predicting that Asmussen is setting records that will never be broken. To preview the G1 Saudi Cup, Cadman caught up with jockeys Mike Smith and Frankie Dettori in a new segment on the podcast, 1/ST things 1/ST at Santa Anita.

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Asmussen Picks Up Win 10,000

Hall of Fame trainer Steve Asmussen reached another personal milestone in his career on Monday at Oaklawn Park, winning his 10,000th race. The first North American trainer ever to reach that number, Asmussen recorded the historic win in the fifth race on the card with $40,000 maiden claimer Bet He's Ready (More Than Ready), an easy winner under jockey Ricardo Santana Jr.

“This is very hard to put into words,” Asmussen said from the Oaklawn winner's circle. “There's all the support that we have continually gotten. This is a family affair for me with my mom and dad and my coming from a racing family. I got so many well wishes since we got close. This is a wonderful thing and I'm blessed to have my family here and to have all the continuing support that I get.”

The win ended an uncharacteristically cold streak for Asmussen. He picked up win 9,999 in the first race on Saturday at Sam Houston Race Park with maiden claiming winner Noble Honor (Distorted Humor). From there, Asmussen had 29 straight losers before the win with Bet He's Ready.

“We were stuck on 9,999 for quite enough time,” Asmussen said. “I guess we wanted to make it a little bit dramatic.”

The win at Oaklawn was also the 700th at that track for Santanta.

“We've hit some significant milestones with Ricardo and I am sure we will continue to do so,” Asmussen said.

To honor Asmussen's win, Oaklawn donated $5,000 in his name to the Permanently Disabled Jockeys Fund and another $5,000 to the Arkansas Thoroughbred Retirement & Rehabilitation Foundation.

Monday's feat was just the latest for a trainer who, when it comes to winning races, has no equal. Asmussen began his career in 1986, winning just one race that year with a horse at Ruidoso Downs. He consistently improved his numbers over the years and had a career-best 407 wins in 2002. In 2004, he set a single-season record for wins by a trainer with 555, surpassing the previous mark of 496 held since 1976 by Jack Van Berg. He topped his own record in 2008 with 621 wins and topped it again in 2009 with 650 victories. On August 7, 2021, Asmussen won his 9,446th race, surpassing the late Dale Baird to become the leading trainer in North America by wins when Stellar Tap (Tapit) won the fifth race at Saratoga.

Just 57 and in the prime of his career, Asmussen is likely to record several thousand more wins before he is done and further pull away from the pack. Jerry Hollendorfer is second all-time in North America with 7,757 wins, but has averaged just 35 wins per year since 2020.

Asmussen's next target will be the Peruvian trainer Juan Suarez Villarroel, who has the most career wins of any trainer in the sport. Suarez Villarroel entered Monday's action with 10,336 career wins.

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