Take Me Out to the Ballgame: Letter to the Editor

If there are two sports whose paths have mirrored each other historically, it would be baseball and horse racing in America.

Both are tradition-driven and both enjoyed prominence for decades. And both recently have dealt with challenges, scandals and declining interest.

One sport though has chosen to embrace innovation.

Baseball has developed multiple changes over several years as they fought to gain fan, media and sponsor revenue. To our credit, racing has innovated in several spaces, specifically health and safety, but not so much in product presentation.

The last major product innovation in racing happened four decades ago with the creation of the Breeders' Cup.

Major League Baseball announced this week that they enjoyed their biggest year-over-year attendance increase since 1993. Because they listened. And they changed.
The energy is back in baseball. Media attention is back. And the fans are back in the ballpark and watching games on a bevy of media options.

Can we say the same of racing? Unfortunately, no.

But fortunately, it is not too late. As long as racing will step up to the plate right now and embrace meaningful innovation.

Need one example? There is a 100% chance that realigning the Triple Crown on a better schedule would result in more media attention, more wagering and a stronger safety message.

Earlier this year, leaders within the sport–Churchill Downs, Stronach, top breeders and others cried out for increased cooperation and collaboration.

There is no question that much of this was due to our safety crisis, but clearly the safety issue is only one of many that should–and must be addressed by a broad coalition of our industry.
That is if we want to remain relevant and follow a proven path, like our friends in baseball just showed us.

It took bold thinking and a never-give-up attitude by John Gaines to create the Breeders' Cup. And equally as important, it took thinking of the greater good by breeders and racetracks.

The evolution of racetrack ownership should make innovation much, much more possible than ever. You can count on one hand the entities that control the sport.

Throw in the Breeders' Cup and The Jockey Club and representatives from those seven could fit around a small dining room table!

There are 30 club owners in MLB involved in the decision-making process. Not to mention the Players' Association and others.

Undoubtedly, a Commissioner-led model greatly facilitates changes to baseball, but with so few involved to create meaningful innovation in racing, we can still change without requiring a Commissioner.

Want to truly pay homage to the 40-year anniversary of the Breeders' Cup? Create a “Gaines Commission” to study and implement strategic changes within racing.
Outside professional support would moderate our “think tank” project, at first with only representatives from the racing entities mentioned above.

As the commission begins to develop and agree on potential action, others (deservedly so) will be brought into the process. But for now, one step at a time.

Just as baseball went to a pitch clock, the Gaines Commission would be on the clock as well, directed to finalize their recommendations long before Breeders' Cup 2024.

Baseball changed and has been rewarded. Racing can do the same. Our changes will be different. Our changes won't be as easy.

But we don't have another 40 years to wait.

Kip Cornett is a Thoroughbred owner, bettor and sports marketer.

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From the TDN Look: Keeping the Faith, Victor Martinez Believes in King Guillermo

Five-time MLB All-Star Victor Martinez is following a dream with King Guillermo– already a graded stakes winner who, after a seven-month layoff, is set to return to Grade I company. 

King Guillermo (Uncle Mo) will be in a tough spot when he starts in the GI Cigar Mile H.at Aqueduct. The 3-year-old colt hasn’t raced since May 2 and has never faced older horses. That’s fine by his owner, retired MLB All-Star Victor Martinez.

“I’m not a big believer in favorites,” he said.

That was the theme throughout his baseball career and helped him surpass the modest expectations when he was a skinny kid out of Venezuela who got a mere $8,000 signing bonus from the Cleveland Indians as a 17-year-old prospect. He still feels that way, his beliefs strengthened by the emergence of the horse who seems to do his best when it is least expected.

During his playing days, Martinez was a casual racing fan who was first introduced to the sport as a boy in his hometown of Ciudad Bolívar, Venezuela. He retired in 2018 and just a few months later decided it might be fun for his family if he were to own a few racehorses. His agent from his playing days put him in touch with trainer Juan Carlos Avila, who had recently arrived in the U.S. after a distinguished career in Venezuela. Martinez didn’t want to just own horses. He wanted to own special horses.

“I sat down with Juan Carlos and I told him, ‘Listen you’re not going to get a horse just to go to the Kentucky Derby, you’re going to pick the horse that will win the Kentucky Derby,'” Martinez said. “He looked at me, like this guy is crazy. I’ve been dreaming my whole life, my whole career. I came to the United States with zero dollars in my pocket. Why not keep dreaming?”

Avila didn’t have the heart to tell Martinez that was being unrealistic. The two were soon headed to the 2019 OBS April 2-Year-Old sale in search of that special horse Martinez seemed to think was easy to come by. Martinez knew little about racing, breeding and the sales, but understood that Uncle Mo was one of the sport’s best sires. He wanted one.

“I just wanted a son of Uncle Mo,” he said.

The one he picked out was out of the Dixieland Band mare, Slow Sand. From six foals of racing age, she had produced five winners but no stars. Then there was the colt’s size. He was on the small side, something that would turn off a lot of buyers but not Martinez. He felt a connection with the horse.

“The way we got him, it made me reflect on my career,” he said. “He was a little guy and if he had weighed 100 more pounds we wouldn’t have been able to buy him. He would have cost way more. I was the same way. When I first signed in professional baseball I was 120, maybe 130, pounds. At the time, I was a shortstop and I only got an $8,000 signing bonus. I put a lot of work in to get where I did. He was a little guy that a lot of people didn’t pay any attention to.”

He broke in with the Cleveland Indians as a shortstop, but was told by that organization that the only way he could make it was if he switched positions and became a catcher. He was so discouraged by that decision that he called his mother and told her he was quitting. She refused to let him give up, maybe the best advice he ever received.

That scrawny kid from Venezuela bulked up to 235 pounds and became a five-time All Star. Martinez had 246 home runs and 1,178 RBI in his career, hitting .295. In 2015, he signed a four-year $68 million contract with the Detroit Tigers.

So there was something about this horse that reminded him of himself. For $150,000, a reasonable sum for an Uncle Mo, Martinez purchased the horse.

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