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“A Stake in Stardom” Initiative Unveiled by America’s Best Racing

America's Best Racing, a multimedia fan development and awareness-building platform formed by The Jockey Club (TJC), has launched a new initiative designed to introduce racing to new fans. Named “A Stake in Stardom,” the program has tabbed brand ambassadors Sarah Cline and Joey Mulinaro to go behind the scenes as partial owners of 3-year-olds in partnership with West Point Thoroughbreds. Cline is best known as a TikTok influencer and Mulinaro is a former Barstool Sports contributor and impressionist. Each will receive a minority ownership stake in Giant Game (Giant's Causeway) and Vinco (Quality Road), respectively.

“This is a tremendous opportunity to reach and attract new fans to racing, enabling them to experience the sport and lifestyle of Thoroughbred racing like never before,” said Stephen B. Panus, president of TJC Media Ventures Inc. “By providing the brand ambassadors with an ownership stake in the racing career of the horses, everyone will have an inside, all-access look into a horse's preparation, care, and competitions, from stable to starting gate, through the unique lens and perspectives of Sarah Cline and Joey Mulinaro. We're incredibly grateful to Terry Finley and West Point Thoroughbreds for their collaboration with America's Best Racing and for helping to amplify the message that horse racing is truly a sport for everyone.”

Giant Game, third in the GI TVG Breeders' Cup Juvenile, was most recently off the board in the Mar. 12 GII Lambholm South Tampa Bay Derby, while Vinco–a $1.5 million 2-year-old at the Fasig-Tipton Midlantic sale–was second in a Jan. 22 Fair Grounds maiden and also off the board in a subsequent try.

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TAA Auction Raises over $35,000

The Thoroughbred Aftercare Alliance's Off to the Races online auction, which closed Feb. 10, raised $35,125. From Jan. 28 to Feb. 10 the public had the opportunity to bid on experience packages on 12 major race days in 2022 and 2023. Each experience package offered a unique itinerary of horse racing-related bucket list activities and tickets to the specified race day(s).

In total, 23 donors contributed to the 12 experience packages offered in the TAA's Off to the Races auction: 1/ST, America's Best Racing, Anne's Washington Inn, Breeders' Cup Ltd., Christine A. Moore Millinery, Christine Lee's Restaurant, Churchill Downs Inc., Del Mar Thoroughbred Club, Fran Taylor and Tom Cheek, Frank & Dino's Restaurant, Hilton Aventura Miami Hotel, Keeneland Association, LongRun Thoroughbred Retirement Society, Monmouth Park, Mt. Washington Tavern, National Museum of Racing and Hall of Fame, New York Racing Association, Oaklawn Racing Casino Resort, Old Friends, Pamplemousse Grille, Second Stride, The Honorable Earle I. Mack, Win Place Home, Woodbine Entertainment.

“Thank you to everyone who participated in our first annual Off to the Races online auction and a huge thank you to our racetrack and industry sponsors who made this event possible,” said TAA president Jeff Bloom. “These VIP experiences are truly a one-of-a-kind opportunity for racing fans–with the added bonus of all funds raised going to support the thousands of Thoroughbreds in the care of TAA-accredited organizations. We look forward to growing the event in the years to come.”

Thoroughbred Aftercare Alliance is a 501(c)(3) nonprofit that accredits, inspects, and awards grants to approved aftercare organizations to retrain, rehome, and retire Thoroughbreds using industry-wide funding.

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Inaugural Breeders’ Cup Race Coverage In Spanish Achieves Over A Quarter Million Views

For the first time, Breeders' Cup, America's Best Racing (ABR), and Hípica TV collaborated to present live coverage, entirely in Spanish, of all 14 Breeders' Cup World Championships races. Branded as “Breeders' Cup en Vivo,” the two (2) Spanish Breeders' Cup broadcasts received more than 282,000 cumulative views while streaming live on Hípica TV's YouTube channel over the two-day event.

Future Stars Friday coverage had more than 80,000 live views, and Saturday's broadcast grew dramatically, topping 200,000. The shows provided analysis, commentary, interviews, and race calls in Spanish, and enabled audiences spanning the globe to view the races live, with viewers tuning in from the U.S., Mexico, Panama, Costa Rica, Puerto Rico, Spain, and every country in South America.

“As a team, we were absolutely thrilled with the reach of the show, the live engagement with fans all over the world, and the support these shows received from our partners at America's Best Racing and the Breeders' Cup,” said Hípica TV host and racing analyst Claudia Spadaro. “We are confident that this is just the beginning. Our Breeders' Cup viewership numbers make it clear that the audience is out there and that they want more coverage of racing in Spanish.”

Co-hosted by Spadaro, Emanuel Aguilar, Annise Montplaisir, Roberto Rodriguez, and Darwin Vizcaya, Breeders' Cup en Vivo launched on Aug. 28 with a series of six live digital handicapping shows in Spanish covering 14 of the Breeders' Cup Challenge Series races. Developed and produced by ABR, Breeders' Cup en Vivo was streamed live across both organizations' Facebook, Twitter, and YouTube channels. The Challenge Series shows alone generated more than 75,000 combined views and engagements with a reach of more than 205,000.

“The digital shows were an extension of Spanish-language content that we've made an investment in going back to our launch of the 'La Trifecta' streaming series last year,” said Stephen B. Panus, president of TJC Media Ventures. “We want to congratulate the entire team of hosts and producers who brought the Breeders' Cup shows to life, beginning with the Challenge Series through to the World Championships at Del Mar racetrack, and to convey that we'll continue to invest time, energy, and resources into reaching Spanish-speaking audiences.”

“The 'Breeders' Cup en Vivo' live stream further advances our goal of expanding the global reach of the Breeders' Cup World Championships and bringing in new audiences to enjoy the excitement of Thoroughbred racing at its finest,” said Justin McDonald, Breeders' Cup senior vice president of Marketing. “We thank America's Best Racing, the whole 'en Vivo' team, and Hípica TV for their efforts in making this program an unqualified success.”

About America's Best Racing:

America's Best Racing is a multimedia fan development and awareness-building platform, initiated by The Jockey Club, designed to increase the profile and visibility of North America's best Thoroughbred racing events with a primary focus on the sport's lifestyle and competition. You can follow America's Best Racing at AmericasBestRacing.net as well as on social media platforms Facebook, Twitter, Pinterest, YouTube, Google+, Instagram, and Snapchat.

About Breeders' Cup World Championships:

The Breeders' Cup Limited administers the Breeders' Cup World Championships, Thoroughbred horse racing's year-end championships, as well as the Breeders' Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The Breeders' Cup is also a founding member of the Thoroughbred Safety Coalition, an organization composed of industry leaders committed to advancing safety measures in Thoroughbred racing and improving the well-being of equine and human athletes.

The 2022 Breeders' Cup World Championships will be held at Keeneland Race Course in Lexington, Kentucky, on November 4-5. Breeders' Cup press releases appear on the Breeders' Cup website, breederscup.com. You can also follow the Breeders' Cup on social media.

About Hípica TV:

Hípica TV is the official Spanish transmission of Gulfstream Park, Santa Anita Park, Golden Gate Fields, Laurel Park, and Pimlico, which host races including the Pegasus World Cup and the Preakness Stakes.

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‘Breeders’ Cup En Vivo’ Proves Popular

A collaboration between America's Best Racing (ABR) and Hipica TV to bring Spanish-language coverage of all 14 Breeders' Cup races at Del Mar Nov. 5 & 6 received 282,000 cumulative views across Hipica TV's YouTube channel.

There were more than 88,000 live views on 'Future Stars Friday' and Saturday's live stream attracted better than 200,000 views. The broadcast attracted viewers from the U.S., Panama, Mexico, Costa Rica, Puerto Rico, Spain and every country in South America. The shows, branded as 'Breeders' Cup en Vivo', were hosted by Claudia Spadaro, Emanuel Aguilar, Annise Montplaisir, Roberto Rodriguez and Darwin Vizcaya. Developed and produced by ABR, Breeders' Cup en Vivo was streamed live across both organizations' Facebook, Twitter, and YouTube channels. The Challenge Series shows alone generated more than 75,000 combined views and engagements with a reach of more than 205,000.

“As a team, we were absolutely thrilled with the reach of the show, the live engagement with fans all over the world, and the support these shows received from our partners at America's Best Racing and the Breeders' Cup,” said Hipica TV host and racing analyst Spadaro. “We are confident that this is just the beginning. Our Breeders' Cup viewership numbers make it clear that the audience is out there and that they want more coverage of racing in Spanish.”

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