Alison Enticknap was appointed the British Horseracing Authority's newly-created Director of Strategy and Change on Thursday. Enticknap will be the BHA's executive lead and help coordinate industry strategy with colleagues across the industry. Her appointment follows the news that the BHA, Racecourse Association (RCA) and Thoroughbred Group (TG) will work together on the development of a new industry strategy. The BHA is currently in the process of creating a new Strategy and Change Department as a result. That department will be responsible for programme management and planning, including oversight of cross-industry projects, and building capability and capacity in areas such as insights and analysis, and project delivery.
She joined the BHA as Head of Stakeholder and Internal Engagement in 2018. Since autumn of 2021, Enticknap was the Interim Director of Communcations and Corporate Affairs. Prior to starting with the BHA, Enticknap held a range of communications, public affairs and programme management roles, in both the commercial and not-for-profit sectors.
Enticknap said, “I see this role as a huge opportunity for racing to work together to address our biggest challenges and to seize important opportunities. The prize is enormous if we can collaborate as an industry and get this right. I look forward to working across racing, with its wealth of knowledge and expertise, and helping to secure the outcome we all want–a thriving and sustainable sport.”
Added BHA Chair Joe Saumarez Smith, “The creation of the new Strategy and Change Department will be crucial for our sport's agreed plans to develop a new industry strategy. I am delighted that we have appointed Alison to lead this department. Her proven leadership ability and capacity to build relationships and drive change will be integral to the success of this work.”
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