Ascot and Tote Sign Five-Year Agreement to Improve Pool Betting

A five-year agreement aimed at strengthening and growing pool betting in the UK was signed by Ascot Racecourse and the Tote on Thursday.

Beginning on Jan. 1, 2024, the agreement ensures all pool bets placed on racing from Ascot Racecourse will continue to support liquidity in the UK pool which has been operated by the UK Tote Group since October 2019. The “Bet with Ascot” brand is included under this umbrella of bets as long as the bets are placed on the Tote website, through bookmakers and third-party partners on course.

This agreement also dovetails with the initiative that assists Ascot with being central to the World Pool since it began at Royal Ascot in 2019. Tote operators from 28 countries currently commingle pools which are hosted by the Hong Kong Jockey Club (HKJC).

Alastair Warwick, chief executive of Ascot Racecourse, said, “We are delighted have a new agreement in place with the Tote which will allow us to build on what has been achieved domestically and internationally over the last four years. As one of the original architects of World Pool, alongside the Hong Kong Jockey Club and the Tote, we are excited to support the further development of World Pool to ensure both racing fans and the sport benefit from it. We will ensure that Ascot's top-class racing continues to be at the forefront of British racing's efforts to see that the sport is watched and bet on by a growing domestic and global audience.”

Alex Frost, chief executive of the UK Tote Group, added, “The Tote is immensely proud to be a partner of Ascot Racecourse which hosts some of the most prestigious racedays in the sporting calendar. This new agreement ensures Ascot Racecourse and the Tote are perfectly positioned to work together to achieve a strong UK Pool, alongside the continued development of World Pool, which are crucial elements to the future financial sustainability of the sport.”

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Ascot Racecourse Announces 2022 Financial Results

Edited Press Release

The turnover at Ascot Racecourse exceeded £100 million for the first time with a strong recovery from COVID-19 last season. The return to profit will allow for record prize money of £17 million set to be returned to the sport in 2023 and a voluntary increased loan repayment will help reduce debt ahead of schedule. The 2022 business summary highlighted several points of improvement:

  • A return to profit with a pre-tax profit of £3.4m after two difficult years of COVID-19 restrictions. This compares to a pre-COVID profit of £7.3m in 2019, highlighting significantly increased overheads and operating costs in the current economic climate.
  • Turnover rose by 161% to a record level of £101.4m with hospitality and admission revenues recovering strongly.
  • Attendance at Royal Ascot 2022 bounced back from COVID disruption to 273,465 with a total for the full year, excluding industry joint venture QIPCO British Champions Day, of 483,424.
  • Strong broadcast reach: World Pool turnover and international interest helped grow diverse revenue streams. Royal Ascot 2022 was broadcast into over 170 territories including NBC terrestrial coverage in America on the Saturday, reaching 2.5 million unique viewers, up 47% on 2021.
  • The loan agreement was renewed during the year and the term of the loan was extended by a minimum of three years.
  • £6m of the loan was repaid in 2022 (a £3m mandatory repayment and a voluntary partial early repayment of £3m) and the revolving credit facility of £5m, drawn down in March 2020, was repaid. Net debt at 31st December 2022 was £17.2m (2020 £25.4m).
  • The standby loan facility of £20m arranged through the Government CLBILS scheme remained undrawn during the year and matured at the end of April 2023. This was replaced by a revolving credit facility of £12.5m which remains undrawn.
  • Strong 2022 performance enabled record planned prize money in 2023 with £17m set to be on offer, an increase of £1.33m versus 2022. This excludes the £4.45m on offer at the industry joint venture fixture, QIPCO British Champions Day. Prize money at Royal Ascot 2023 was £9.52m, an increase of 10% over 2022.

Alastair Warwick, Chief Executive Officer at Ascot Racecourse, said:

“The figures for 2022 show that Ascot has recovered strongly from the impact of the pandemic. Last year's performance, headlined by record turnover, gave us the confidence to invest in the business this year, including reaching the £17m prize money mark for the first time.

“Having further reduced our debt, including through a voluntary additional repayment, we are in a good position to continue to improve both prize money and facilities.

“We are particularly encouraged to have seen strong attendance and hospitality metrics at Royal Ascot this year, the first under the reign of King Charles III. We had incredibly competitive, international fields and World Pool betting continues to be strong while viewing figures on ITV were excellent, including a peak of over a million every day and a ten year high for the final day.

“Their Majesties The King & Queen attended on all five days and it proved to be a very special occasion with Desert Hero carrying the Royal silks to victory, whilst Frankie Dettori signed off his Royal Ascot story with a ninth Gold Cup win.

“I would like to thank all our hard-working staff and our commercial and broadcast partners for their continued commitment to Ascot.”

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Warwick Appointed Ascot CEO

Alastair Warwick has been appointed Chief Executive Officer of Ascot Racecourse, the Berkshire racing venue announced Monday.

“I am delighted that Alastair has accepted the position of Chief Executive on a permanent basis,” Sir Francis Brooke, His Majesty's Representative at Ascot and Chairman of Ascot Authority (Holdings) Ltd, said. “Over the last fifteen years, he has gained the leadership and strategic skills needed for this multifaceted role. He has also played a key part in developing an excellent senior management team.

Warwick most recently held the position of Managing Director and Acting Chief Executive and has been with Ascot since 2008.

“I am thrilled to be taking on the role on a permanent basis and would like to thank Francis and his fellow Trustees for the opportunity and for the trust they have placed in me. We have an amazing team. From raceday 'Bowler Hat' stewards through to the senior team, everyone has the same aspirations for Ascot.

“During 15 years at Ascot, I have seen some of the best racing in the world and I look forward to welcoming future champions, equine and human.”

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