Ken Freirich’s Better World Records Pledges Breeders’ Cup Match

Thoroughbred owner and songwriter/executive producer Ken Freirich of Better World Records will make a $20,000 donation to Breeders' Cup Charities if the 40th Day $20,000 match goal is met during the final stage of the program, the Breeders' Cup said in a release Friday.

Breeders' Cup Limited has pledged to match up to $20,000 of funds raised on the 40th day which, in conjunction with Mr. Freirich's donation, could see $60,000 being raised on the final day alone.

“Breeders' Cup Charities is so thankful to Mr. Freirich and Better World Records for supporting 40 Days of Giving with such generosity,” said Stefanie Palmieri, Vice President of Events at Breeders' Cup Limited.

The $20,000 match donation from Better World Records on behalf of Random Acts of Kindness celebrates the new single “Free to Roam,” a top 20 Billboard AC hit.

“I am thrilled to partner with the Breeders Cup to support their charitable mission on this wonderful occasion, the 40th Running of the Breeders Cup,” said Freirich. “I really was moved by the 40 Days of Giving program and hope to inspire others to give to these very deserving Thoroughbred industry nonprofits.”

Click here for more information about the 40 Days of Giving.

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Breeders’ Cup Launches 40 Days Of Giving

Breeders' Cup has launched its 40 Days of Giving, a fundraising program that puts key Thoroughbred industry charities in the spotlight as the countdown continues to the 40th running of the Breeders' Cup World Championships Nov. 3-4 at Santa Anita Park, the organization said in a release Thursday.

Designed to raise funds for a variety of important causes within the Thoroughbred industry, Breeders' Cup Charities' 40 Days of Giving campaign highlights the vital work of nonprofits in the following areas: aftercare, jockey health and wellness, backstretch and industry workers, equine services, diversity and education, and research.

Throughout the program, designated charities and their selected donors–who will show support for each cause by offering a match of up to $1,000 on their dedicated day–will be featured here.

Breeders' Cup will match up to $20,000 on the 40th day of the program, Oct. 30, with the intention of raising $40,000 in honor of the Breeders' Cup's 40th running. Funds raised on the 40th day will be distributed evenly to all 40 Days of Giving charities. The donation pages will remain open through the Breeders' Cup World Championships.

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