Family Ties Propel Arvin Through Uncharted Waters

The last few weeks have been a series of ‘firsts’ for Shannon Bishop Arvin. Named Keeneland’s President-elect on Sept. 1, she will officially transition to President and CEO once the calendar turns to 2021, and in doing so, become the first woman to take on the position at the storied racetrack.

Soon after Arvin was named President-elect this month, Keeneland conducted the first as-scheduled auction following the Coronavirus pandemic with the annual world-renowned September Yearling Sale.

Arvin’s first weeks on the job have been a unique situation to navigate, to put it mildly, but the trailblazer has taken it in stride. For her, family legacies have propelled her through these uncharted waters.

She spoke on the legacies she hopes to carry on in the new position.

“Hard work is definitely one, as well as perseverance,” Arvin said. “Things aren’t always easy-especially in this business, especially in the middle of a pandemic. But I think we have to continue to work to make the best decisions we can with the facts we have and make those decisions for the right reasons. The other big legacy is integrity. It’s doing the right thing for the right reasons. That’s not always easy and it’s not always popular, but it’s important.”

Arvin’s family ties go back to Keeneland’s inception– when her grandfather, W.T. “Bish” Bishop, was the track’s first General Manager upon its opening in 1936.

“My grandfather passed away when I was in high school,” she recalled. “But I have a lot of great memories with my grandparents at Keeneland as well as at Oaklawn Park, which is another great track that was really important to my grandfather.”

Her father, William T. “Buddy” Bishop III, grew up roaming the Keeneland grounds when his family lived in what is now the administrative offices.

“My mom remembers coming out here for Christmas and recalls where the tree was set up,” Arvin said. “My dad grew up playing on these grounds, which is such a special connection. The place has always been so important to my dad. I’d say that a calling of his life was to do what was right for Keeneland.”

Buddy Bishop’s services to Keeneland included acting as Director, Secretary, Trustee and Counsel. He was also a partner at Lexington law firm Stoll Keenon Ogden (SKO).

Growing up in Lexington, Arvin learned to appreciate the culture of Central Kentucky, while gaining essential connections within the horse community.

“My first experience at Keeneland came in working the switchboard in the general offices,” she explained. “I got to know a lot of people that are still here today through that experience. Rogers Beasley, Geoffrey Russell, Nick Nicholson and Ted Bassett, I’ve grown up knowing these people.”

Arvin attended the University of North Carolina, Chapel Hill, before working a stint in Washington, D.C. She then returned home and graduated from the University of Kentucky’s College of Law in 2002. From there, she took on the roll of partner at SKO, working alongside her father until his passing in 2008.

While practicing, she has represented many prominent industry participants and has served as corporate counsel to Keeneland since 2008 and as Secretary and Advisory Member of Keeneland’s Board of Directors since 2015.

Arvin recalled the relationships that she developed while working with her father.

“I got to practice with my dad for seven years before he passed away, which was a great experience,” she said. “It’s funny, Geoffrey [Russell] tells a story that the one time he offended my dad was when he called him an attorney instead of a counselor. I’ve tried to follow that role in being a trusted advisor.”

Backed by her two daughters and husband, Arvin said that in many ways, the transition into her new role has felt very natural.

“I think my professional life and my personal life has always been so tied together,” she said. “I’m really fortunate about that. It’s those relationships that you build. Certainly a lot of people have told me that my dad would be so proud, and I hope so.”

Keeneland and Arvin will be back in the spotlight with the start of the October race meet followed by the second running of the Breeders’ Cup at the Lexington location.

Going forward, Arvin said that the organization hopes to highlight the iconic track’s many traditions while searching for new methods to evolve the company and the sport.

“Our tradition is what makes us great,” she said. “We have to be sure that we build on that tradition in the right ways, but at the same time find ways to innovate and draw more fans to the sport and also be committed to safety and integrity. We’ve been committed to that really since 1935, as that’s part of being a model racetrack. But there’s more technology and science available now to be more sophisticated.”

In the past months, Keeneland has displayed a renewed spirit of inclusion and lack of tolerance for hate speech. Arvin said she expects a continued focus on diversity within the organization.

“We still have a lot of work to do,” she stated. “I think that as a community in Lexington and certainly at our company, we realize how important diversity and inclusion is and we’re going to keep working to make sure we’re more representative of a broader community than we have been in the past. It won’t happen overnight, but we’re committed to doing it.”

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No Fans At This Year’s Breeders’ Cup; Purse Increases Postponed Until 2021; Keeneland To Host Again In 2022

The Breeders' Cup, one of Thoroughbred horse racing's most prestigious international events, announced on Saturday Keeneland Race Course in Lexington, Ky. will be the host site for the 2022 Breeders' Cup World Championships. Keeneland, which is also scheduled to host this year's World Championships on November 6–7, will hold the 39th championship event on November 4–5, 2022, which will mark the venue's third time as host since it first welcomed the Breeders' Cup in 2015.

The announcement of Keeneland as host of the 2022 event was made in conjunction with the decision to conduct the 2020 Breeders' Cup World Championships without fans on-site due to the ongoing COVID-19 pandemic. This decision was made following close, continuous communications with Kentucky Gov. Andy Beshear, Keeneland, local and state government and public health officials and independent medical experts to fully assess the conditions under which major sporting events may expect to operate safely in the coming months.

Under the new operational parameters, on-site attendance will be limited to essential personnel and participants only. Those accessing the grounds will be subject to strict guidelines and protocols put in place as part of Breeders' Cup's comprehensive COVID-19 health and safety plan, details of which will be announced closer to the event.

In keeping with the Breeders' Cup's commitment to showcase the highest quality of competition the sport has to offer, the 2020 Breeders' Cup will be run for $31 million in purses and awards, the same amount as 2019. While many racing events have reduced purses due to COVID-19 implications, the Breeders' Cup is committed to maintaining its lucrative purse levels during these challenging times to support the industry and its horsemen. With purses of $6 million and $4 million, the weekend's Longines Classic and Longines Turf remain two of the richest horse races in the world. The $4 million purse increase announced earlier this year has been postponed to 2021.

“While we are disappointed that we will not be joined by our fans on-site this year, our utmost priority is and always will be to conduct the Breeders' Cup World Championships in the safest way possible,” said Fred Hertrich, Breeders' Cup Board Chairman. “We would like to thank Governor Beshear, state and local health officials and public health authorities for their leadership, guidance and insight as we have worked to identify our options and finalize our plans. Lexington's local community of racing fans, businesses and members of the Thoroughbred industry are the backbone of our sport, and we believe they deserve a second opportunity, in short order, to experience the event at its full potential. As such, we are proud to award Keeneland the 2022 World Championships and look forward to bringing the Breeders' Cup back to Lexington in just two years' time.”

“The decision to hold this year's Breeders' Cup World Championships without fans in attendance was not made lightly,” said Drew Fleming, President and CEO of Breeders' Cup. “However, after many months of careful deliberation, planning and consultation, it has become abundantly clear that this is the right decision in order to proceed with our event while still protecting the collective health of our community. Despite many major racing events reducing purses significantly, we are proud to be able to maintain 2019 purse levels to support our nominators and horsemen during this challenging year.”

“While the World Championships will look different this year, Keeneland and Breeders' Cup remain committed to making the event the best it can be,” said Bill Thomason, Keeneland President and CEO. “We are grateful to continue providing a platform for our athletes and horses to showcase their talent, and we are excited for the event to return in 2022, when fans can experience the full spectacle of Breeders' Cup in the Bluegrass as we originally intended.”

To enhance the viewing experience for the influx of horse racing fans who will be watching the races from home, Breeders' Cup is working with its official broadcast partner, NBC Sports, to develop and introduce innovative and enhanced production elements. The organization is also implementing advanced technologies across its own digital platforms and channels to further engage with fans at home.

All 2020 ticket holders will receive a full refund and will also be granted first access to purchase the same or similar tickets for the 2022 Breeders' Cup World Championships at Keeneland.

Before the Breeders' Cup World Championships takes place at Keeneland in 2022, Del Mar Racetrack, in Del Mar, Calif., will be the site of the 2021 Breeders' Cup World Championships.

The 37th running of the Breeders' Cup World Championships is scheduled to take place on Friday, November 6, and Saturday, November 7, 2020. The event will be broadcast live on NBC, NBCSN, NBCSports.com and the NBC Sports app. To learn more about the event, please visit BreedersCup.com/2020.

Breeders' Cup is also committed to alleviating the impacts of the health crisis on the horse racing community and other industry stakeholders in need. To learn more about Breeders' Cup's ongoing support of the community and to contribute to the organization's COVID-19 relief efforts, please visit BreedersCup.com/Donate.

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$1 Million Bonus On The Line For Winner Of Haskell, Derby, Breeders’ Cup Classic

Monmouth Park is pleased to announce today that BetMakers Technology Group will sponsor a $1 million bonus for the connections of any horse that can win the TVG.com Haskell Stakes, the Kentucky Derby and the Breeders' Cup Classic.

The promotion will be known as the “Betmakers Bonanza.”

The Grade 1 Haskell Stakes, the centerpiece of the Monmouth Park meet, will be contested for the 53rd time on Saturday, July 18. The $1 million race will offer the added inducements of points for the Kentucky Derby and a “Win and You're In” reward for the Breeders' Cup Classic.

The Kentucky Derby has been rescheduled to Sept. 5 from its traditional spot on the calendar the first Saturday in May due to COVID-19. The Breeders' Cup Classic is scheduled for Nov. 7.

Todd Buckingham, BetMakers' Chief Executive Officer, said the company has committed to offering the $1 million bonus for the next three years in partnership with Monmouth Park Racetrack.

“We are delighted to sponsor this bonus for the next three years and hope it can attract the best horses to attempt the lucrative quest beginning with the Haskell at Monmouth Park this year,” said Buckingham. “BetMakers is committed to supporting and growing horse racing with our partners and we are keen to ensure the best horses race in our events.

“We believe the U.S. racing industry will enjoy a resurgence through fixed-odds wagering and by being a part of our Global Racing Network.”

Dennis Drazin, Chairman and CEO of Darby Development LLC, operators of the track, hailed the new partnership as another positive development for the Thoroughbred racing industry.

“We are grateful to have BetMakers supporting Monmouth Park in this $1 million promotion for connections of horses entered in the Haskell,” Drazin said. “We want the best horses racing at our track in our premier events and this is a perfect way to attract those horses.

“While our relationship with BetMakers is just getting started, we are very pleased with their enthusiasm for Monmouth Park and U.S. horse racing in general.”

The format for the 2021 and 2022 series of races for the “BetMakers Bonanza” will be determined following the finalization of racing dates for those respective years, but will include the Haskell and culminate with the Breeders' Cup Classic.

For more information regarding BetMakers, contact Dallas Baker, the company's New Jersey-based Head of International Operations, at dallas.baker@thebetmakers.com.

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