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Abel Cedillo Named Brand Ambassador For 1/ST Technology

1/ST TECHNOLOGY is excited to announce its newest brand ambassador, leading jockey Abel Cedillo. 1/ST TECHNOLOGY's signature product, 1/ST BET, the official app of Santa Anita Park, Gulfstream Park, Golden Gate Fields and the Maryland Jockey Club, will leverage Cedillo in promotional and advertising campaigns, and Cedillo will represent 1/ST BET while riding in races throughout Southern California.

Cedillo, the leading rider during Del Mar's 2019 and 2020 Fall Meets, has won more than 1,400 races during his career and is a popular figure on the Southern California circuit. The multiple Grade 1 winning jockey enjoyed a breakout season in 2020, winning a dozen stakes races, including the G1 Pacific Classic, G1 Frank E. Kilroe Mile and G1 Clement L. Hirsch Stakes.

“Abel Cedillo is a passionate, popular, and savvy rider and his success on the track made him an obvious addition to the 1/ST TECHNOLOGY ambassador team,” said Zachary Leifer, Chief Marketing Officer, 1/ST TECHNOLOGY. “As the Official App of Santa Anita Park – Abel's home track for more than half of the year – 1/ST BET is excited to help connect fans and horseplayers with one of the sport's superstar riders.”

1/ST BET will feature Abel Cedillo in numerous initiatives and promotions, including:

'Win When Abel Wins' Sweepstakes during Del Mar in which a 1/ST BET or Xpressbet customer will receive a $100 Bonus each time Cedillo wins
Exclusive pre-race interviews with Cedillo prior to marquee events
Opportunity for 1/ST BET and Xpressbet followers to win merchandise autographed by Cedillo
Cedillo will appear alongside other brand ambassadors in 1/ST TECHNOLOGY advertising

“I appreciate the support of 1/ST TECHNOLOGY and 1/ST BET,” said Abel Cedillo. “1/ST has prioritized the health and wellness of equine and human athletes at tracks across the country and I'm proud to represent their brand.”

1/ST supports many of horse racing's leading charities, including the Thoroughbred Aftercare Alliance (TAA), National Horsemen's Benevolent and Protective Association (HBPA), the California Retirement Management Account (CARMA), Permanently Disabled Jockeys Fund (PDJF), Beyond the Wire, After the Impact and the Florida Thoroughbred Retirement and Adoptive Care (Florida TRAC).

For more information, visit https://www.1st.com/bet

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Statement From 1/ST in Support of SAFE Act

1/ST has released the following statement in support of the Save America's Forgotten Equines (SAFE) Act of 2021, “1/ST, as an industry leader in Thoroughbred horse racing committed to achieving the highest level of horse health and safety standards, wholly supports the recently introduced Save America's Forgotten Equines (SAFE) Act of 2021, as well as any amendments to current or future federal legislation that would prohibit the transportation of horses destined for slaughter across state or international borders. It is the collective duty of all industry stakeholders to ensure that horses are properly cared for – before, during and after their racing careers. Horses are at the center of everything we do and we owe them a duty of care.”

The post Statement From 1/ST in Support of SAFE Act appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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Butler to Receive TOC’s Ed Friendly Award

Aidan Butler, Chief Operating Officer, 1/ST RACING and President, 1/ST CONTENT, has been selected by the Thoroughbred Owners of California (TOC) as recipient of the 2020 Ed Friendly Industry Service Award. The award is presented annually to recognize outstanding contributions and service in the Thoroughbred racing industry. Originally known as the TOC Chairman's Award, it was renamed for the legendary television producer, Thoroughbred owner and TOC founding member following his death in 2007. Former recipients include Mace Siegel, John Harris, Bob and Beverly Lewis, Jerry and Ann Moss, and Clement Hirsch.

“We are very pleased to honor Aidan with this award,” said TOC Chairman Gary Fenton. “Aidan came to Southern California two years ago and navigated us through an existential crisis and the institution of historic medication changes. He created trust and relationships between stakeholders and was instrumental in bolstering the now thriving Southern California racing circuit.”

“There isn't an hour in the day that anyone–from staff to racing fans–cannot reach Aidan,” Fenton added. “His dedication to making this industry and everyone around him better is admirable and makes him very deserving of having his name on the same list as so many other industry legends.”

Butler will be recognized at TOC's Southern California Annual Meeting at Del Mar on Aug. 14.

The post Butler to Receive TOC’s Ed Friendly Award appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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1/ST Racing Executive Butler Named Recipient Of TOC’s Ed Friendly Industry Service Award

Aidan Butler has been selected by the Thoroughbred Owners of California (TOC) as recipient of the 2020 Ed Friendly Industry Service Award. The award is presented annually to recognize outstanding contributions and service in the Thoroughbred racing industry. Originally known as the TOC Chairman's Award, it was renamed for the legendary television producer, thoroughbred owner, and TOC founding member following his death in 2007. Former awardees include some of the most prominent names in Southern California racing, including Mace Siegel, John Harris, Bob and Beverly Lewis, Jerry and Ann Moss, and Clement Hirsch.

An expert in technology, horse racing and gaming, Butler currently serves as both the Chief Operating Officer, 1/ST Racing, and President, 1/ST Content. 1/ST is The Stronach Group's consumer-facing brand and is a dominant player in North American Thoroughbred horse racing, technology, entertainment, media, wagering and real estate development.

During a transformative time in horse racing, Butler was responsible for the implementation of industry-leading health and safety protocols for horses and riders at Santa Anita Park in Arcadia, Calif., while overseeing track management and operations at the company's West Coast venues. In addition, he was responsible for the development of key stakeholder and strategic relationships and most recently for leading Santa Anita Park successfully through the early stages of the COVID-19 pandemic.

“There isn't an hour in the day that anyone – from staff to racing fans – cannot reach Aidan,” Fenton added. “His dedication to making this industry and everyone around him better is admirable and makes him very deserving of having his name on the same list as so many other industry legends.”

Butler will be recognized at TOC's Southern California Annual Meeting at Del Mar on August 14.

The post 1/ST Racing Executive Butler Named Recipient Of TOC’s Ed Friendly Industry Service Award appeared first on Horse Racing News | Paulick Report.

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