Entertainment Line-Up, Hospitality Partners Unveiled For Pegasus World Cup

1/ST Experience, the innovation-focused hospitality and entertainment division of 1/ST, is pleased to announce an iconic entertainment line-up and exciting new hospitality partnerships for the 2022 Pegasus World Cup on Jan. 29 at Gulfstream Park in Hallandale Beach, Fla.

At the 2022 Pegasus World Cup, Gulfstream Park will unveil Hallandale's newest hospitality hotspot, the Carousel Club, where DJ Cassidy will bring his critically acclaimed groundbreaking series, 'Pass the Mic,' to the stage for the very first time. The unprecedented musical experience will feature legendary artists Ja Rule, Lil' Kim, Mase, and special surprise performers.

In his globally revered viral phenomenon turned hit television series, Cassidy has passed the mic to 190 iconic musical artists including Earth Wind & Fire, Nile Rodgers, Run DMC, LL Cool J, Salt 'N Pepa, Bobby Brown, Boyz II Men, TLC, Missy Elliott and Wyclef Jean. Taking his transformative format to yet another level, DJ Cassidy will literally 'Pass The Mic' live from icon to icon, creating a truly unique musical concept exclusively for this year's event. The innovative 'Pass The Mic' stage design will feature a custom multiple level layout of LED screens and bespoke decor in collaboration with Kat Bell, owner and creative director of Argyle Design.

“Our goal for Pegasus World Cup is always to produce a race day experience where guests can expect the unexpected,” said Jimmy Vargas, CEO, 1/ST Experience. “This year, the Pegasus World Cup is all about firsts. It will be the first time DJ Cassidy brings 'Pass the Mic,' his viral sensation, live to a stage. It will also be the first time we open Carousel Club before it becomes a permanent fixture at Gulfstream Park. It will also be the first time Faena brings Tryst, their immersive burlesque show, out of the Faena Theater and to Gulfstream Park to entertain guests between the races.”

In the trackside Carousel Club, world-renowned ultraclub E11EVEN Miami is partnering with Breakthrough Hospitality Group (operating partners of Carousel Club) to host VIPs. Gala, South Beach's newest lounge, will host a VIP Garden, and Davidoff will have a Cigar Lounge. Guests will enjoy the signature Pink Jockey cocktails made with Tito's Vodka, as well as Tequila Reimagined with Casatera. Iconic rosė Whispering Angel will also host an idyllic rosé garden along the track.

Over in the Flamingo Room, Faena Live will be bringing their popular immersive cabaret, Tryst, where The h.wood Group's modern-day supper club Delilah will be serving their elegant American fare.

“We are very excited about all of the new partners we have on board this year. Each partner represents the best of the best. It's going to be a spectacular day,” added Vargas.

For the second year, Pegasus World Cup is partnering with Baccarat, the French luxury brand internationally renowned as a leader in high-end and exclusive crystal products, as the event's Official Trophy Purveyor.

The winning owners, trainers and jockeys from the Pegasus World Cup Championship Invitational Series races will each be presented with Championship Rings designed by local Miami jeweler, BooDaddy Diamonds.

Since 2017, the Pegasus World Cup Championship Invitational has welcomed legendary Thoroughbred racehorses, including Arrogate (Longines World's Best Racehorse 2016 and 2017 Pegasus World Cup Invitational winner),California Chrome (two-time American Horse of the Year 2014 and 2016 and 2017 Pegasus World Cup Invitational runner-up), Gun Runner (American Horse of the Year 2017 and 2018 Pegasus World Cup Invitational winner), City of Light (2019 Pegasus World Cup Invitational winner), Mucho Gusto (2020 Pegasus World Cup Invitational winner)and Knicks Go (2021 Pegasus World Cup Invitational winner) ridden by award-winning jockeys Mike Smith(Arrogate), Florent Geroux (Gun Runner), Javier Castellano (City of Light), Irad Ortiz Jr. (Mucho Gusto) and Joel Rosario (Knicks Go).

Racing history has been made in front of celebrities Jennifer Lopez, Alex Rodriguez, Gene Simmons, Lenny Kravitz, Pharrell Williams, Usher, Olivia Culpo, Vanessa Hudgens and Vin Diesel, to name just a few. In addition to the excitement on the track, Pegasus World Cup guests have enjoyed post-race performances by Nelly & T-Pain (2020), Snoop Dogg & Mark Ronson (2019), Post Malone (2018) and Thomas Rhett (2017).

Individual tickets are now on sale to the public and range in price from $79 to $1,250 and include a variety of levels for every race day experience. Tickets can be purchased online at https://pegasusworldcup.com. Luxury Suites and Ultra VIP packages range from $25,000 to $50,000 and are available by contacting premiumseating@pegasusworldcup.com.

The excitement of the 2022 Pegasus World Cup, including coverage of the $1 million Pegasus World Cup Turf Invitational and the $3 million Pegasus World Cup Invitational will be broadcast live on NBC from 4:30-6:00 pm E.T. on Saturday, Jan. 29.

For more information, visit www.pegasusworldcup.com or follow Pegasus World Cup on socials @PegasusWorldCup.

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Preakness Art Competition To Benefit Park Heights Renaissance

1/ST and the Maryland Jockey Club have partnered with the Maryland Institute College of Art (MICA) to launch The Art of Racing, a unique art competition to honor the second jewel of the Triple Crown Series and its impact on Baltimore. Established more than four decades ago, the relationship between the Maryland Jockey Club and MICA takes a step forward with this community-wide call for entries of original, two-dimensional visual art that depicts the unique elements of Thoroughbred horse racing and the legendary Preakness Stakes.

From today's launch until the submission deadline of March 1, 2022, artists may submit their entries to www.preakness.com/the-art-of-racing, after which all submissions will be available for public viewing. From March 2 through March 20, visitors to The Art of Racing website can cast their vote for their favorite work of art. The top 10 vote-getters will then be entered into the finalist category, with the winning piece selected by an esteemed panel of judges representing the artistic, business, philanthropic and political communities that allow Park Heights to thrive as the home of Preakness 147.

The winning artist of the inaugural competition will receive a $4,000 stipend and two tickets to Preakness 147 on May 21, 2022. In addition, their work will be reproduced on Preakness 147 merchandise with the Park Heights Renaissance as the beneficiary of all sales proceeds, which will be used to support the activities of the non-profit organization as it pursues affordable housing for families and provides employment opportunities for members of the Park Heights community.

The Art of Racing is part of the ongoing partnership between 1/ST and the Park Heights Renaissance that included honoring the late community advocate George E. Mitchell through the George E. Mitchell Black-Eyed Susan Stakes and the George E. Mitchell Park Heights Community Fellowship Grant. The Art of Racing builds upon the legacy of these initiatives by recognizing and honoring individuals who, much like Mitchell himself, demonstrate an extraordinary commitment to the Park Heights community.

“The visual elements behind the Preakness Stakes captivate the imagination both on race day and year-round,” said David Wilson, Chief Marketing Officer, 1/ST. “The Art of Racing commemorates and celebrates one of the most iconic sporting events in Maryland, and nationwide. It also represents the opportunity for a modern visual interpretation of the Preakness Stakes as we redefine the sport to connect with a new generation of fans.”

“The Preakness is one of the most esteemed public events for Maryland and this inaugural competition celebrates its importance in a unique way,” said Dr. Leslie King-Hammond, the founding director of the Center for Race and Culture at MICA and a member of the judging panel for The Art of Racing.

There is an illustrious history between MICA and the Preakness Stakes that began in the 1970s when then-MICA professor Raoul Middleman led his classes in painting murals of Pimlico Race Course. The seven murals Middleman created with his students, which live in perpetuity behind the course's grandstand, provide an intimate look at a tradition defined by history and character.

“Raoul Middleman enriched the lives of his students by giving them the hands-on opportunity to experience commercial artmaking,” said Dr. Tiffany Holmes, MICA's Interim Vice President for Academic Affairs and Provost. “The Art of Racing builds upon Professor Middleman's legacy by commissioning artists from MICA and across Maryland to provide their interpretations of Maryland's time-honored tradition of Thoroughbred racing.”

For more information on The Art of Racing, please visit www.preakness.com/the-art-of-racing or follow @PreaknessStakes and #Preakness on social media.

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Free Equibase Past Performances for 1/ST Tracks for Remainder of Year

Equibase Premium Past Performances for all racing cards at Santa Anita Park, Gulfstream Park, Laurel Park and Golden Gate Fields will be available through the end of the year for free effective immediately, 1/ST Racing announced Monday.

The fan-friendly initiative provides the ability to unlock the data for all 1/ST races without a signup or membership fee. The free Equibase Premium Past Performances will be available online at XBTV.com.

“This is an important innovation for Thoroughbred racing since most sports make their statistical information available for free,” said Aidan Butler, COO of 1/ST Racing. “This is also an important step to gauge interest in this kind of data from both new and seasoned bettors.”

The free Past Performances for 1/ST Racing are available through a partnership with Equibase, the Thoroughbred racing industry's official data provider.

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Gregg Colvin Named CEO Of 1/ST Content

1/ST Content, the innovative operating group for 1/ST's media and content companies, announced the appointment of senior media executive Gregg Colvin as chief executive officer.

As CEO of 1/ST Content, Gregg Colvin will work with chief operating officer Jason Wilson to further develop and support the ongoing transformation of the 1/ST Content brands into a modern and cohesive entity to attract and retain a new group of consumers.

Colvin will collaborate with Craig Fravel, Aidan Butler and the 1/ST Racing team along with Paul Williams and the 1/ST Technology team on an integrated strategy to produce and deliver new content offerings, enhanced quality of production and new simulcast distribution platforms for the company's Thoroughbred horse racing and wagering products while continuing to build competitive platforms to service customers in dynamic new ways.

“Gregg Colvin's announcement as chief executive officer of the 1/ST Content group reflects our company's on-going commitment to build forward-thinking, innovative and successful sports-anchored digital, wagering, media and entertainment companies,” said Belinda Stronach, chairman, chief executive officer and president, 1/ST. “Gregg's passion for entrepreneurship, media, commerce and technology, along with his wealth of experience in managing day-to-day operations for billion-dollar media companies and directing media strategy for Fortune 100 companies, will bring deep expertise to strengthen our content offerings as we solidify our position as North America's premier Thoroughbred horse racing content company.”

Colvin is a respected senior media executive who has served in leadership roles at leading global companies such as Fox and Universal McCann. Most recently, he served as Chief Executive Officer of 421 Media, an innovative social media firm that owns and operates hundreds of channels across Instagram and TikTok with a global audience of more than 275 million viewers. Colvin has executed ground-breaking streaming deals and led omni-channel innovations for consumer-focused brands like Sony and Fox.

Aidan Butler, who previously served as president of the 1/ST Content business unit, will continue to be involved to drive and support the synchronization and alignment of the company's horse racing and content platforms in collaboration with Colvin.

“To have Gregg, a seasoned and accomplished media executive who shares our vision for growth and innovation, as part of the 1/ST team is a huge advantage,” said Aidan Butler, chief operating officer, 1/ST Racing. “I see significant opportunities ahead and look forward to working closely with Gregg and the 1/ST Content team to reenergize our existing Thoroughbred horse racing platforms and develop the content assets of the future.”

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“I am thrilled to work with Belinda Stronach, Aidan Butler and the entire 1/ST team to establish the 1/ST Content division as the future of content platforms for Thoroughbred horse racing,” said Colvin. “This amazing team shares my passion for innovation; I'm excited to build on the company's forward-thinking approach to sports-anchored entertainment and to reimagine our content offerings as a competitive sports product for a new generation of customers and fans.”

In addition, Colvin will collaborate with Jimmy Vargas and the 1/ST Experience team to support the broadcast production and strategic execution for 1/ST's marquee events, including the Preakness Stakes and the Pegasus World Cup Championship Invitational Series.

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