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Abel Cedillo Named Brand Ambassador For 1/ST Technology

1/ST TECHNOLOGY is excited to announce its newest brand ambassador, leading jockey Abel Cedillo. 1/ST TECHNOLOGY's signature product, 1/ST BET, the official app of Santa Anita Park, Gulfstream Park, Golden Gate Fields and the Maryland Jockey Club, will leverage Cedillo in promotional and advertising campaigns, and Cedillo will represent 1/ST BET while riding in races throughout Southern California.

Cedillo, the leading rider during Del Mar's 2019 and 2020 Fall Meets, has won more than 1,400 races during his career and is a popular figure on the Southern California circuit. The multiple Grade 1 winning jockey enjoyed a breakout season in 2020, winning a dozen stakes races, including the G1 Pacific Classic, G1 Frank E. Kilroe Mile and G1 Clement L. Hirsch Stakes.

“Abel Cedillo is a passionate, popular, and savvy rider and his success on the track made him an obvious addition to the 1/ST TECHNOLOGY ambassador team,” said Zachary Leifer, Chief Marketing Officer, 1/ST TECHNOLOGY. “As the Official App of Santa Anita Park – Abel's home track for more than half of the year – 1/ST BET is excited to help connect fans and horseplayers with one of the sport's superstar riders.”

1/ST BET will feature Abel Cedillo in numerous initiatives and promotions, including:

'Win When Abel Wins' Sweepstakes during Del Mar in which a 1/ST BET or Xpressbet customer will receive a $100 Bonus each time Cedillo wins
Exclusive pre-race interviews with Cedillo prior to marquee events
Opportunity for 1/ST BET and Xpressbet followers to win merchandise autographed by Cedillo
Cedillo will appear alongside other brand ambassadors in 1/ST TECHNOLOGY advertising

“I appreciate the support of 1/ST TECHNOLOGY and 1/ST BET,” said Abel Cedillo. “1/ST has prioritized the health and wellness of equine and human athletes at tracks across the country and I'm proud to represent their brand.”

1/ST supports many of horse racing's leading charities, including the Thoroughbred Aftercare Alliance (TAA), National Horsemen's Benevolent and Protective Association (HBPA), the California Retirement Management Account (CARMA), Permanently Disabled Jockeys Fund (PDJF), Beyond the Wire, After the Impact and the Florida Thoroughbred Retirement and Adoptive Care (Florida TRAC).

For more information, visit https://www.1st.com/bet

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Turf Paradise Signs Multi-Year Deal With AmTote International

Turf Paradise recently signed a multi-year totalisator services agreement for live racing with AmTote International, a product of 1/ST TECHNOLOGY – horse racing's largest and most innovative racing and gaming technology company, and the leading wagering technology company in the US.

The agreement provides cutting-edge technology to Turf Paradise, designed to enhance the betting experience for its customers.

This welcome upgrade features year-round simulcast wagering on track and an initial OTB network of 38 locations, a number anticipated to grow back to pre-pandemic levels in excess of 50 in 2021. The new AmTote technology includes the V3000 self-serve terminals and the F3000 convertible teller or self-serve terminal. Services also add the ability to leverage mobile betting through AmTote's MBet® platform.

1/ST TECHNOLOGY's world-class products – AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix – are among the most trusted names in gaming, technology, and horse racing. AmTote technology and services host the majority of racetrack operators in North America and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct, and Woodbine, among many others, and process more than $15 billion in pari-mutuel and fixed-odds wagering around the world each year.

1/ST TECHNOLOGY already services Turf Paradise fixed-odds wagering through its XB NET business, providing exclusive fixed-odds betting services and distribution for Turf Paradise racing. As the leaders in pari-mutuel and fixed-odds betting on North American horse racing, 1/ST TECHNOLOGY is perfectly positioned to capitalize on the evolving sports-betting scene across a highly-fragmented US landscape.

The capacity to offer players both pari-mutuel and fixed-odds in lockstep shows that these segments can be highly complementary over time, resulting in significant market growth, player education, and product diversification. Ultimately, through wise stewardship and deployment, 1/ST TECHNOLOGY now intends to secure the sustainability of pulsating, high-class horse racing, updating a popular legacy sport for a sophisticated modern audience on a global basis.

Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY, commented: “We very much look forward to ushering in a new era at Turf Paradise from the wagering technology evolution perspective, in addition to our broader agreement to support Turf Paradise's efforts to distribute its horse racing content and wagering on a global scale now encompassing both fixed-odds and pari-mutuel betting opportunities. We're confident these milestone developments can reignite horseracing's consumer economy.

“Moreover, it's fantastic to see AmTote and Turf Paradise racetrack working in unison to return value back to North American racing in these challenging times. Securing this long-term collaboration confirms 1/ST TECHNOLOGY's commitment to the sport and its wider status as the leading international provider of North American racing. This deal is a ringing endorsement of our business model and the combined diligence of our multi-faceted team.

“During the pandemic, North American horse racing has been one of very few elite sports that has been able to maintain both a solid timetable and a high bar for quality and data integrity with rapid-cycling content that can fill any live sports wagering scheduling gaps.”

For more information about 1/ST TECHNOLOGY, please visit http://www.1st.com/technology.

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Turf Paradise and AmTote International Reach Agreement

Arizona's Turf Paradise Racetrack has reached an agreement with 1/ST TECHNOLOGY's AmTote International for multi-year totalisator services, featuring year-round simulcast wagering on track and an OTB network of 38 locations, a number anticipated to grow in excess of 50 in 2021. 1/ST TECHNOLOGY already services Turf Paradise fixed-odds wagering through its XB NET business. 1/ST TECHNOLOGY will upgrade Turf Paradise's in-venue terminals and totalisator platform.

“We very much look forward to ushering in a new era at Turf Paradise from the wagering technology evolution perspective, in addition to our broader agreement to support Turf Paradise's efforts to distribute its horse racing content and wagering on a global scale now encompassing both fixed-odds and pari-mutuel betting opportunities,” said Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY. “We're confident these milestone developments can reignite horse racing's consumer economy.”

AmTote technology and services host the majority of racetrack operators in North America and process more than $15 billion in pari-mutuel and fixed-odds wagering around the world each year.

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‘It Did Not Disappoint’: Belinda Stronach On ‘Different Circumstances’ of 2021 Pegasus World Cup

On Saturday, the fifth running of the Pegasus World Cup Championship Invitational Series was held at Gulfstream Park in South Florida. Gulfstream Park was transformed by 1/ST into a socially distant entertainment experience welcoming 1,500 fans (15% of typical Pegasus World Cup capacity) to the race track for the first time since the outset of the COVID-19 pandemic.

Belinda Stronach, Chairman and President, 1/ST, hosted celebrity guests including, Amar'e Stoudemire (Six-time NBA All-Star Player and NBA's Brooklyn Nets Assistant Coach), Tyga (Rapper, Singer & TV Personality), Jasmine Sanders (Sports Illustrated Cover Model), Denis Savard (NHL Hall of Famer), Brian Poli-Dixon (Artist & Former NFL Player), David Grutman (Groot Hospitality Founder) and Isabela Rangel Grutman (Model).

Colonel Liam owned by Robert and Lawana Low, ridden by the Award-winning Jockey Irad Ortiz, Jr. and trained by Todd Pletcher, won the $1 million Pegasus World Cup Turf Invitational (G1). Odds favorite, Knicks Go owned by Korea Racing Authority, ridden by Award-winning jockey Joel Rosario and trained by Brad Cox, won the $3 million Pegasus World Cup Invitational (G1) and an automatic entry into the 2021 $20 million Saudi Cup. Belinda Stronach presented the winning owners of the Pegasus World Cup Turf Invitational and Pegasus World Cup Invitational with crystal Pegasus trophies provided by the official trophy partner, Baccarat. The winning trainers and jockeys from the Pegasus World Cup Championship Series races were presented with Championship Rings designed by local Miami jeweler, BooDaddy Diamonds.

Despite the limited crowd in attendance, total handle for the 2021 Pegasus World Cup Championship Invitational Series topped $40.7 million dollars, the third highest handle in the race's history, due in part to the success of the 1/ST Bet app. Part of the 1/ST Technology suite of handicapping and betting products, 1/ST Bet uses AI-technology to deliver a user-friendly mobile wagering experience that suits everyone from the experienced horseplayer to the first-time bettor.

“The 2021 Pegasus World Cup Championship Invitational Series was held under much different circumstances then all those that have come before it, but it did not disappoint,” said Belinda Stronach. “Today, thanks to the cooperation of the horsemen, our many partners, guests in attendance and the 1/ST team, the Pegasus World Cup successfully blended a day of safe, world-class Thoroughbred horse racing with a socially distant entertainment experience setting a new standard for events in our sport during the COVID-19 era.”

This year, 1/ST again teamed up with Groot Hospitality to create a socially distant Pegasus Swan Garden pop-up offering guests an exclusive VIP experience in a “Tulum meets Swan” setting. 1/ST also teamed up with Red Rooster Overtown to curate a menu of Southern classics and elevated sips for the racing connections in Gulfstream Park's Flamingo Room. Notorious Pink Rosé, Evian Natural Spring Water and Ferraelle Naturally Sparkling Water kept guests cool under the race day sunshine.

Musical performances took place both at the track and off-site. At Gulfstream Park, Yoli Mayor, the Miami-born semi-finalist on Season 12 of America's Got Talent on NBC, performed the national anthem, and Jakissa Taylor Semple, aka DJ Kiss, provided the beats in the trackside Pegasus Swan Garden. As part of NBC's Pegasus World Cup in-broadcast performance Aloe Blacc, the singer-songwriter of hits including “I Need a Dollar,” “The Man,” and “Wake Me Up,” performed live from Red Rooster Overtown as a tribute to Miami's diverse and vibrant culture.

Since the beginning of the coronavirus pandemic, 1/ST has developed and implemented industry-leading COVID-19 safety measures at its tracks and facilities across the United States. The 2021 Pegasus World Cup implemented strict social distancing protocols and new health and safety guidelines for riders and spectators. On premise attendance for this year's event was reduced to 15% to allow all guests to socially distance accordingly. Thermal sensing cameras at all entrances checked guest temperatures, and masks were required. Cleaning protocols provided regular sanitizing of public spaces, and cashless wagering via 1/ST Bet eliminated the handling of currency.

The medication-free format, for both the 2021 Pegasus World Cup Invitational and Pegasus World Cup Turf Invitational, is consistent with the International Federation of Horse Racing Authorities (IFHA) standards and reflects the commitment that 1/ST made in April 2019 to eliminate Lasix in all graded stakes races in 2021.

As part of 1/ST's mission to prioritize the care and safety of Thoroughbred racehorses before, during and after their careers, the 2021 Pegasus World Cup Championship Invitational Series recognized the Thoroughbred Aftercare Alliance as a charitable partner of choice with a $50,000 donation.

Keep up with the Pegasus World Cup on Facebook, Instagram and Twitter: @PegasusWorldCup #PegasusWorldCup #RunWithUs.

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