1/ST Content, the innovative operating group for 1/ST's media and content companies, announced the appointment of senior media executive Gregg Colvin as chief executive officer.
As CEO of 1/ST Content, Gregg Colvin will work with chief operating officer Jason Wilson to further develop and support the ongoing transformation of the 1/ST Content brands into a modern and cohesive entity to attract and retain a new group of consumers.
Colvin will collaborate with Craig Fravel, Aidan Butler and the 1/ST Racing team along with Paul Williams and the 1/ST Technology team on an integrated strategy to produce and deliver new content offerings, enhanced quality of production and new simulcast distribution platforms for the company's Thoroughbred horse racing and wagering products while continuing to build competitive platforms to service customers in dynamic new ways.
“Gregg Colvin's announcement as chief executive officer of the 1/ST Content group reflects our company's on-going commitment to build forward-thinking, innovative and successful sports-anchored digital, wagering, media and entertainment companies,” said Belinda Stronach, chairman, chief executive officer and president, 1/ST. “Gregg's passion for entrepreneurship, media, commerce and technology, along with his wealth of experience in managing day-to-day operations for billion-dollar media companies and directing media strategy for Fortune 100 companies, will bring deep expertise to strengthen our content offerings as we solidify our position as North America's premier Thoroughbred horse racing content company.”
Colvin is a respected senior media executive who has served in leadership roles at leading global companies such as Fox and Universal McCann. Most recently, he served as Chief Executive Officer of 421 Media, an innovative social media firm that owns and operates hundreds of channels across Instagram and TikTok with a global audience of more than 275 million viewers. Colvin has executed ground-breaking streaming deals and led omni-channel innovations for consumer-focused brands like Sony and Fox.
Aidan Butler, who previously served as president of the 1/ST Content business unit, will continue to be involved to drive and support the synchronization and alignment of the company's horse racing and content platforms in collaboration with Colvin.
“To have Gregg, a seasoned and accomplished media executive who shares our vision for growth and innovation, as part of the 1/ST team is a huge advantage,” said Aidan Butler, chief operating officer, 1/ST Racing. “I see significant opportunities ahead and look forward to working closely with Gregg and the 1/ST Content team to reenergize our existing Thoroughbred horse racing platforms and develop the content assets of the future.”
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“I am thrilled to work with Belinda Stronach, Aidan Butler and the entire 1/ST team to establish the 1/ST Content division as the future of content platforms for Thoroughbred horse racing,” said Colvin. “This amazing team shares my passion for innovation; I'm excited to build on the company's forward-thinking approach to sports-anchored entertainment and to reimagine our content offerings as a competitive sports product for a new generation of customers and fans.”
In addition, Colvin will collaborate with Jimmy Vargas and the 1/ST Experience team to support the broadcast production and strategic execution for 1/ST's marquee events, including the Preakness Stakes and the Pegasus World Cup Championship Invitational Series.
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