1/ST Content | Horse Racing Free Tips

North American Racing Pools Added To The Tote

North American Thoroughbred racing pools are now accessible across all digital platforms for Tote customers, the organisation announced on Thursday.

The North American pools were available to Tote users for the first time last week, which saw $43 million wagered across the Pegasus World Cup card at Gulfstream Park on Saturday. The Tote commingled directly into the primary US pools, following the racing rules of each host track. Customers will have access to win, place, exacta and trifecta pools initially, with betting offered on the North American racing schedule broadcast on Sky Sports Racing.

Tote partnered with 1/ST Content, and, as a result, Tote customers can expect an enhanced experience from improved feeds alongside associated data and content, including silks and ratings. Enriched racecard content will also be available on the website and apps as part of the North American racing package, with new tips featuring the Danger, Alternative and Dark Horse.

Alex Frost, Chief Executive of the UK Tote Group, said, “With pool betting being the main source of liquidity for US horse racing, this is a timely and important development for our customers, and the first time regular North American racing will be offered as a Tote product in the UK and Ireland on a daily basis.

“We remain committed to ensuring the reach of racing product continues to expand for our customers, and this is a further step to ensure UK and Irish Tote customers can bet into the biggest pools across the world.”

Simon Fraser, Senior Vice President International at 1/ST Content, added, “It's another exciting partnership with a brand synonymous with racing. We're looking forward to seeing how Tote customers receive the offering across a different time zone with an improved customer experience.”

The post North American Racing Pools Added To The Tote appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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NYRA and 1/ST CONTENT Sign 10-Year Partnership

NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, Inc. (NYRA), and 1/ST CONTENT have announced a 10-year partnership to expand distribution of North American horse racing content internationally. An integral part of the agreement calls for NCMS to acquire a significant equity position in TSG Global Wagering Solutions LLC (GWS), a subsidiary of 1/ST CONTENT responsible for the delivery of horse racing content to global markets.

“By joining 1/ST CONTENT and NCMS, two of the powerhouses in North American horse racing content, we are reinforcing to international operators that the continued investment and support for North American racing is the smart bet,” said Gregg Colvin, Chief Executive Officer of 1/ST CONTENT. “This agreement ensures that North American horse racing stakeholders are the primary beneficiaries of revenues generated through international wagering, further strengthening the domestic industry for the next generation of fan and bettor.”

The agreement furthers the cooperation of content rights, data, odds, and signals from a large number of racing venues. 1/ST CONTENT has a vast international distribution network and direct to home (DTH) rights in the United Kingdom, Ireland, Europe, Australia, New Zealand, and Africa, plus North American racetracks including 1/ST RACING's Gulfstream Park, Santa Anita Park, Golden Gate Fields, The Maryland Jockey Club at Laurel Park, and Pimlico Race Course; NYRA's Belmont Park, Aqueduct Racetrack, and Saratoga Race Course; and Del Mar, Keeneland, Tampa Bay Downs, and Woodbine.

“NCMS is pleased to expand on our strategic partnership with 1/ST CONTENT to further broaden the international reach of North American Thoroughbred racing,” said Tony Allevato, Chief Revenue Officer of NYRA. “Sports fans and bettors around the world can look forward to more coverage of top-quality racing than ever before.”

The post NYRA and 1/ST CONTENT Sign 10-Year Partnership appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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Gregg Colvin Named CEO Of 1/ST Content

1/ST Content, the innovative operating group for 1/ST's media and content companies, announced the appointment of senior media executive Gregg Colvin as chief executive officer.

As CEO of 1/ST Content, Gregg Colvin will work with chief operating officer Jason Wilson to further develop and support the ongoing transformation of the 1/ST Content brands into a modern and cohesive entity to attract and retain a new group of consumers.

Colvin will collaborate with Craig Fravel, Aidan Butler and the 1/ST Racing team along with Paul Williams and the 1/ST Technology team on an integrated strategy to produce and deliver new content offerings, enhanced quality of production and new simulcast distribution platforms for the company's Thoroughbred horse racing and wagering products while continuing to build competitive platforms to service customers in dynamic new ways.

“Gregg Colvin's announcement as chief executive officer of the 1/ST Content group reflects our company's on-going commitment to build forward-thinking, innovative and successful sports-anchored digital, wagering, media and entertainment companies,” said Belinda Stronach, chairman, chief executive officer and president, 1/ST. “Gregg's passion for entrepreneurship, media, commerce and technology, along with his wealth of experience in managing day-to-day operations for billion-dollar media companies and directing media strategy for Fortune 100 companies, will bring deep expertise to strengthen our content offerings as we solidify our position as North America's premier Thoroughbred horse racing content company.”

Colvin is a respected senior media executive who has served in leadership roles at leading global companies such as Fox and Universal McCann. Most recently, he served as Chief Executive Officer of 421 Media, an innovative social media firm that owns and operates hundreds of channels across Instagram and TikTok with a global audience of more than 275 million viewers. Colvin has executed ground-breaking streaming deals and led omni-channel innovations for consumer-focused brands like Sony and Fox.

Aidan Butler, who previously served as president of the 1/ST Content business unit, will continue to be involved to drive and support the synchronization and alignment of the company's horse racing and content platforms in collaboration with Colvin.

“To have Gregg, a seasoned and accomplished media executive who shares our vision for growth and innovation, as part of the 1/ST team is a huge advantage,” said Aidan Butler, chief operating officer, 1/ST Racing. “I see significant opportunities ahead and look forward to working closely with Gregg and the 1/ST Content team to reenergize our existing Thoroughbred horse racing platforms and develop the content assets of the future.”

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“I am thrilled to work with Belinda Stronach, Aidan Butler and the entire 1/ST team to establish the 1/ST Content division as the future of content platforms for Thoroughbred horse racing,” said Colvin. “This amazing team shares my passion for innovation; I'm excited to build on the company's forward-thinking approach to sports-anchored entertainment and to reimagine our content offerings as a competitive sports product for a new generation of customers and fans.”

In addition, Colvin will collaborate with Jimmy Vargas and the 1/ST Experience team to support the broadcast production and strategic execution for 1/ST's marquee events, including the Preakness Stakes and the Pegasus World Cup Championship Invitational Series.

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Colvin Appointed 1/ST Content CEO

Gregg Colvin has been appointed chief executive officer of 1/ST Content, the operating group of 1/ST's media and content companies. Colvin will work with chief operating officer Jason Wilson to further develop 1/ST CONTENT brands to attract and retain a new group of consumers. He will also coordinate with Craig Fravel, Aidan Butler and the 1/ST RACING team along with Paul Williams and the 1/ST TECHNOLOGY team to produce and deliver new content offerings, enhanced quality of production and new simulcast distribution platforms for the company's Thoroughbred horse racing and wagering products.

“Gregg Colvin's announcement as Chief Executive Officer of the 1/ST CONTENT group reflects our company's on-going commitment to build forward-thinking, innovative and successful sports-anchored digital, wagering, media and entertainment companies,” said Belinda Stronach, Chairman, Chief Executive Officer and President, 1/ST. “Gregg's passion for entrepreneurship, media, commerce and technology, along with his wealth of experience in managing day-to-day operations for billion-dollar media companies and directing media strategy for Fortune 100 companies, will bring deep expertise to strengthen our content offerings as we solidify our position as North America's premier Thoroughbred horse racing content company.”

Colvin most recently served as Chief Executive Officer of 421 Media, an social media firm that owns and operates hundreds of channels across Instagram and TikTok with a global audience of more than 275 million viewers.

The post Colvin Appointed 1/ST Content CEO appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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