The Thoroughbred Aftercare Alliance is pleased to announce the hiring of Samantha Smith, who will be joining the team as the new Director of Marketing and Communications, effective February 27, 2023.
Samantha brings a wealth of experience and expertise to the position. A graduate from the University of Kentucky's animal science program, Samantha has ten years of Thoroughbred industry work experience including five years of industry marketing and communications with a variety of equine associations, including TOBA, The Jockey Club Safety Net Foundation, and the Horse Racing Women's Summit.
In her new role, Samantha will be responsible for leading and overseeing all marketing initiatives at the Thoroughbred Aftercare Alliance. She will work closely with the executive team, the Communications Committee, and TAA's accredited organizations to develop and implement marketing strategies that align with the company's overall goals and objectives.
“We are excited to have Samantha Smith join the Thoroughbred Aftercare Alliance as our Marketing and Communications Director,” said TAA President Jeff Bloom. “As the TAA has grown over the years our demand for professional communications and marketing has expanded. Her wealth of experience in addition to her passion for aftercare will be a great asset to our team.”
Already an advocate for Thoroughbred Aftercare, when not working Samantha can be found riding her Godolphin rehomed off-the-track Thoroughbred Superfection, aka “Shaylon.”
“In my professional career I have a keen interest in the sport of Thoroughbred racing, particularly in any area where I can support efforts to promote and grow the sport, educate others, or improve safety, welfare, and aftercare initiatives,” Samantha said. “In my personal life, with my own former racehorse, I especially have a passion for Thoroughbred aftercare. I look forward to joining the team at TAA and promoting all the Thoroughbred has to offer after racing.”
About the Thoroughbred Aftercare Alliance
Based in Lexington, KY, the Thoroughbred Aftercare Alliance is a 501(c)(3) nonprofit that accredits, inspects, and awards grants to approved aftercare organizations to retrain, retire, and rehome Thoroughbreds using industry-wide funding. Along with continued funding from its original partners Breeders' Cup, The Jockey Club, and Keeneland Association, the TAA is supported by owners, trainers, breeders, racetracks, aftercare professionals, and other industry members. Since inception in 2012, the TAA has granted more than $28.1 million to accredited aftercare organizations. Currently 81 aftercare organizations comprised of approximately 180 facilities across North America have been granted accreditation. To learn more about the TAA, visit ThoroughbredAftercare.org.
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