Promoting the American Thoroughbred Industry: Letter to the Editor, Justin Casse

During the recent holiday season, I had the opportunity to engage in meaningful discussions with my 13-year-old son, Max, about his future aspirations. As he approaches an age where decisions about higher education and career paths come into focus, we've delved into conversations about his collegiate preferences and professional ambitions.

It is not uncommon for adolescents at this stage to express a desire to emulate the occupational choices of family members. Max, in particular, has conveyed an interest in following in the footsteps of his father, cousin Norm, uncle Mark, and his late grandfather Norman.

Now over the past few days I have had time to reflect on the thoughts and proposals brought forward by Boyd Browning and Nick de Meric. I believe the appropriate route going forward is for American Racing to have a parallel initiative to that of AUSHORSE in Australia. AUSHORSE is the gold standard of Thoroughbred marketing globally. They are frequently advertising the amazing statistics regarding the most buoyant racehorse industry in the world. This is exactly what we need. An enterprise like this would aim to promote the American Thoroughbred industry, encourage investment from both domestic and international sources, and introduce new owners to the excitement of racehorse ownership. Funding the initiative would occur through a small percentage taken from purse structures, sales purchases, or commissions.

This type of initiative could bring several benefits to the American Thoroughbred industry:

  • Promotion and Branding: A centralized marketing arm can effectively promote the industry, showcasing destinations for racing and sales. As well as the heartfelt stories that occur within our industry (i.e. Cody's Wish) and the amount of jobs it creates and economic impact it has.
  • International Investment: By actively encouraging investment from overseas, the industry can attract a broader range of participants, boosting competition and raising the profile of American horse racing on a global scale. Again, American involvement in Europe both at their sales and at Ascot is at an all-time high. As well as Europeans shipping to Australia for the Melbourne Cup and other races. It's time we flip the script here.
  • Introduction to Ownership: Helping newcomers navigate the world of racehorse ownership can foster increased participation and interest in the sport. This could include educational programs, networking events, and other initiatives to make ownership more accessible and enjoyable. I understand we've tried this in some capacity in the past but to include this under one uniform umbrella could create a stronger reputation via a name and likeness to refer to when speaking to the layman about our industry.
  • Sustainable Funding: By allocating a small percentage from relevant revenue streams, the initiative can secure a consistent and sustainable source of funding for its activities. This ensures the longevity and effectiveness of the marketing efforts.

However, it's important to consider a few key factors in implementing such an initiative:

  • Industry Collaboration: Success would likely depend on widespread industry collaboration. Ensuring that major stakeholders and participants are on board is crucial for the initiative's effectiveness. But making sure that the funding comes from a broader scale and not from a few wealthier individuals will insure a non-bias representation.
  • Transparent Governance: As an independent, not-for-profit entity, transparency in governance is essential to maintain trust and credibility. Clear guidelines on fund allocation and decision-making processes should be established.
  • Adaptability: The racing industry is dynamic, and the initiative should be adaptable to changing circumstances and market trends. Regular evaluations and adjustments may be necessary to ensure ongoing success.

If implemented thoughtfully, a marketing initiative like this one could contribute significantly to the growth and sustainability of the American Thoroughbred industry.

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Rejected: 2023 Paulick Report Story Ideas That Didn’t Make The Cut

The end of the year is often a time for reflection. As the racing calendar winds down, the staff here at the Paulick Report sit down and begins plotting out editorial content for the new year – new subjects that merit our trademark investigative reporting, and new series that we hope will enlighten readers or brighten their day.  

In 2021, we let out some of our collective angst after the annual planning meeting by writing a satirical list of stories that you won't see in our pages, along with reasons they were rejected. We continued the tradition in 2022. The process of composing satire is so cathartic (and had such a good response from our readers) that we've decided to continue the tradition. Some of the rejected series ideas were completely fictional of course, but some were actually (briefly) (jokingly) discussed in some form or another. 

Mainstream Media Rebuttal: A weekly series finally putting into practice what so many people seem to believe – that it's our job to run point-by-point corrections to mainstream media coverage we did not do. The fact that the mainstream reporters/audiences will almost certainly not see such a series is, uh, not the point, somehow. Rejected because: With everything horse racing needs to worry about, whether 60 Minutes correctly designated betamethasone as “restricted” rather than “banned” is the least offensive mistake anyone has made in mainstream coverage of the sport's problems in a long, long time. This kind of correction would be the job of a public relations firm and not a trade publication anyway, and we're not interested in the job. It is, frankly, way too much work to serve as racing's public relations organization. Which is probably why no one – not the NTRA, and not The Jockey Club – has made a sustained effort to do it.

They Didn't Ask Me What I Thought! At last, a solution to the problem we've encountered since the passage of the Horseracing Integrity and Safety Act, which prompted alphabet soup groups we'd honestly forgotten about to complain their input hadn't been included in the rule construction process. Or that they hadn't been included enough. Whatever that means. Rejected because: This would be an endless loop of comments, responses to comments, and responses to responses. Besides, if you've ever read the Federal Trade Commission's printout of comments from these very groups on each set of proposed HISA rule changes, you'll have basically gotten the gist anyway. And probably a headache.

Horseplayers' Takeout Index: This one we really have talked about at different times through the years. Readers write to us periodically and ask us to pick up where the Horseplayers Association of North America left off some years ago and maintain a track-by-track list of takeout for different wagers. We'd love to see that list, too. Rejected because: As much as we would like to provide this service, many tracks are not inclined to provide this information to us when asked and there is no uniform disclosure requirement with state racing commissions that would enable us to glean this from public records requests, either. Much like the rebate deals offered to computer-assisted wagering teams, it's not in the best business interests of some entities to have this out there, because they must know it will compare unfavorably with some of their competition.

Who Props Up The Sport Today? We've had so many different groups (horseplayers, breeders, owners, tracks, etc.) claim to be the sole economic reason racing continues forth that it would be good to have consensus, if only for 24 hours at a time. We will create a Wheel of Fortune-style graphic to be virtually spun at the start of each day, with the selected group being designated the “most important” for that day's coverage. Rejected because: Just as there can only be one winner of a horse race (usually) there can only be one “most important” – despite all the aforementioned groups desperately wanting participation trophies. No one would be able to stand being left out, which would sort of suggest that the racing economy is a diverse ecosystem with equally-important parts, but what do we know?

Ye Olde Veterinary Techniques: If you've never picked up a century-old veterinary manual, you might find the contents astonishing and horrifying. As is true in human medicine, it's fascinating to see what early practitioners had right and what they got wrong back in the days before anybody knew any better. We once read a passage explaining that the best way to get medication in a horse was to mold the substance into a ball and slingshot it back into the horse's throat, which we can only assume was suggested by someone who never tried it. Rejected because: The late, great Denise Steffanus warned us that the trouble with this series idea is that some fool out there would actually try some of the concoctions or strategies that we would be writing about from a historical interest perspective, no matter how many “absolutely do not try this” disclaimers we added.

How To Breed For Durability: A how-to guide offering a once-and-for-all mandate on how to make the breed sounder, for every mare, every stallion, and every breeder. Rejected because: We strangely could not get pedigree or bloodstock experts to provide guidance on this. Everyone kept saying boring things like “Well, how are you measuring durability?” and “It really depends on the mare” and “You realize any breeding strategy takes generations to prove out, right?” How are we supposed to move ill-defined mountains in an instant without the aid of generalized advice? To Twitter!

I've Got The Cheater Right Here: In which we write a personality profile of every single trainer we've ever been told by an anonymous emailer is cheating in some undefined way. We'd include quotes from the would-be tipsters, which usually feature phrases like “Because I just know it!” or “Well, look at their statistics! It's obvious!” Rejected because: We do not have the resources to write about literally every licensee in this country who has ever won a horse race.

Did He Do 'Enough'? We ask a panel of randomly-chosen experts to review a horse's race record with his name and connections obscured and ask whether the male horse has “done enough” to either 1) be retired to the stud barn or 2) (if a gelding) to be retired to a new job. No one will actually consult with the connections to learn about the horse's soundness or training progress, because where would the fun be in doing any research before passing judgment? Rejected because: It seems the answer varies considerably by horse and emotion, and not by any hard and fast rules. Some hard-knocking geldings are heroes for running past the age of four, while others are considered desperate welfare cases if they're still running at five. Meanwhile, stud prospects never can (or do) seem to run enough to satisfy anybody; if they're successful enough that the insurance cost probably got prohibitive, they were retired “too soon” and if they kept running “long enough” it's because they're “not accomplished enough.” We worry the panelists could eventually become targets for social media trolling. And we're sure these horses' connections could tell you that that's no fun.

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Prominent Global Sire Forestry Dies In Brazil At Age 27

Forestry, a Grade 1 winner and sire of elite runners in the Northern and Southern Hemispheres, died Wednesday at Haras São José da Serra in Brazil due to the infirmities of old age, BloodHorse reports.

The 27-year-old son of Storm Cat had resided in Brazil since the 2014 Southern Hemisphere breeding season, bringing to an end a dual-hemisphere shuttle schedule that saw him begin his stud career at Taylor Made Stallions in Kentucky in 2000. He also spent Southern Hemisphere seasons in Argentina and Peru before being purchased by a group of Brazilian breeders.

Bred in Kentucky by Robert S. Evans and raced by Aaron and Marie Jones, Forestry raced for one season at age three, winning seven of 11 starts and earning $591,225.

After breaking his maiden in January of his 3-year-old campaign at Santa Anita Park, Forestry earned his first stakes win in the listed San Pedro Stakes at the same track. He spent the first part of the summer at Churchill Downs, then he moved to the East Coast, where he won the Grade 2 Dwyer Stakes and finished third in the G1 Haskell Invitational Stakes before earning his signature victory in the G1 King's Bishop Stakes. His final start came in the 1999 Breeders' Cup Sprint at Gulfstream Park, where he finished third.

Forestry has sired 21 crops of racing age, with 896 winners and combined progeny earnings of more than $60.3 million.

His biggest achievement in the Northern Hemisphere came from Shackleford, the winner of the 2011 Preakness Stakes.

Other Northern Hemisphere runners of note include Grade 1 winners Discreet Cat, Forest Danger, and Diplomat Lady, and Grade 2 winners Smokey Glacken and Etched. He is also the sire of perennial leading Canadian sire Old Forester.

In South America, Forestry was responsible for Brazilian champions Oceano Azul and Itaperuna, along with Peruvian champion Khazir and Argentine Group 1 winner Fantastic Four.

Forestry has arguably been even more impactful as a broodmare sire, represented by the dams of Kentucky Derby winner Nyquist, champion Rushing Fall, Breeders' Cup Turf Sprint winner Bobby's Kitten, and Grade 1 winner Country Grammer.

Read more at BloodHorse.

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