A Beginner’s Guide to the Horse-Racing Phenomenon ‘Umamsume: Pretty Derby’

American racetracks have for decades dealt with the challenge of how to attract new fans. They have been extremely creative developing VIP experiences, boutique meets, and specialized fan days and events involving concerts, fashion, and themed experiences. There is now a cultural phenomenon in Japan involving gaming, live music concerts, manga, and anime that is bringing thousands of new young fans into the sport.

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Looking Ahead to 2026: Industry Voices on What’s Best for the Triple Crown

As Thoroughbred racing heads into a new year, it faces the inevitable challenge of learning from the past 12 months and applying those lessons to a new year. With 2026 at hand, BloodHorse has reprised its online year-end survey to ask some of the sport’s leading individuals for their opinions on pertinent issues facing the sport.

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