Newbury Racecourse will be broadcast on Sky Sports Racing beginning in 2024 after a five-year deal was announced on Wednesday. The course's media rights will move to The Racing Partnership and Sky Sports Racing on Apr. 1, 2023, with the broadcast coverage of the course's cards moving from Racing TV to Sky Sports on Jan. 1, 2024. Some of the course's race meetings include the Dubai Duty Free Spring Trials, the G1 Al Shaqab Lockinge Day card, the Ladbrokes Winter Carnival and the G1 Challow Hurdle.
Julian Thick, Chief Executive of Newbury Racecourse, said, “We are delighted to announce this strategic partnership with TRP and Sky Sports Racing. Sky Sports Racing offers a very attractive platform for us with its extensive reach to 14 million homes, a particularly strong supporting digital footprint with both Attheraces.com and associated channels as well as the brand alignment and cross promotional opportunities that come with being part of the larger Sky family. We would like to thank our current rights holders, RMG, who have done and continue to do an excellent job for Newbury and have been a valued partner of ours since 2004.”
Added Matthew Imi, Chief Executive, Sky Sports Racing, “Everyone at Sky Sports Racing is delighted at the prospect of a partnership with Newbury Racecourse. We regard it as a great privilege to be working with one of our sport's most important and progressive participants and look forward to being able to attract significant audiences to their content through our domestic and international broadcast and digital platforms.
“Working closely with our wagering partners and maximising the exposure Sky Sports can bring to Newbury's fixtures, events and high-quality brand we believe this will translate into significant long-term opportunities for them on many different levels.”
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