Leif Aaron has been named Fasig-Tipton's Director of Digital Sales ahead of the projected launch of its digital sales platform in the first quarter of 2022. Aaron has served as stallion nominations manager for Juddmonte USA since 2018. Prior to Juddmonte, Aaron worked for eight years as stakes filly recruiter and account manager for Taylor Made Sales Agency. He is also a graduate of the Darley Flying Start Program.
“We are very excited and optimistic about entering the digital sales environment and believe Leif is the perfect person to lead our efforts,” said Fasig-Tipton President Boyd Browning. “He has tremendous knowledge, experience, and a vast network of contacts in racing and breeding in the United States and abroad. He will be a great addition to the Fasig-Tipton team.”
Aaron commented, “I am very excited to be joining Fasig-Tipton and actively engaged in the commercial market once again. I believe there is great growth potential for digital sales in America and look forward to working with buyers and sellers as we launch and develop Fasig-Tipton's digital marketplace.”
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