ITV, which has been the exclusive free-to-air broadcaster of British racing, has agreed to a new deal to show British racing until 2023.
Niall Sloane, ITV director of sport, said, “ITV is delighted to announce the continuation of free-to-air coverage of a sport that is loved and followed by so many. To do so following a successful resumption of the sport with wide audiences returning to our coverage after such a long lay-off is particularly welcome and we look forward to bringing the very best this wonderful sport has to offer to viewers over the next few years.”
Richard FitzGerald, chief executive of Racecourse Media Group, added, “ITV has been a terrific partner for British horseracing over the last three years and ITV has earned the right to renew the contract for a further three years. Its award-winning productions are reflected with increased audiences, in contrast to wider TV audience trends, and they have succeeded in attracting a new, younger audience, without alienating in any way the existing fanbase. We look forward to working closely with the broadcaster in ensuring racing remains in this fantastic shop window provided by ITV and all its platforms. I’d also like to thank all the sport’s participants, particularly the jockeys, for the positive roles they have played in engaging with the ITV coverage.”
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