Entries for the 2021 Goffs London Sale, to be conducted as an interactive virtual event on the eve of the beginning of the Royal Ascot meeting Monday, June 14, will open for a limited number of horses Monday, May 24 and will close Monday, June 7. The sale, which offers the unique opportunity to sell Royal Ascot and international racing prospects, will feature no more than 12 lots that will be promoted to an international audience via Goffs Online, leading up to the event and during a ground-breaking broadcast that will combine a live auction with interviews of successful bidders.
Goffs will once again link with GBRI to promote the London Sale and Royal meeting to international clients and potential buyers by hosting a London Sale lunch at a Central London location.
“The Goffs London Sale is synonymous with Royal Ascot Week and has become the unofficial launch of the Royal Meeting,” said Goffs Group Chief Executive Henry Beeby. “A sale like no other, this year's renewal will stand out from other online sales as it will be run as an interactive broadcast with presenters interviewing participants as each horse is offered in a live sale via our superb Goffs Online platform.
He continued, “Goffs London Sale has always been that little bit special with some amazing prices in its short history headed by £1.3 million for a Royal Ascot entry whilst no one will forget the global appeal of Frankel's first foal selling with his dam for £1.15 million. While we can't be there in person this year, our unique approach will result in a truly one-off event that offers a global platform for each entry.”
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