Great British Racing International (GBRI) is today launching a campaign titled “British Racing: Invest in the Best,” designed to highlight the strength and importance of the British racing industry globally and encourage future international investment.
“British Racing: Invest in the Best” will take place each autumn for the next three years. It will span a four-week period when the global racing and bloodstock industry's attention turns to Britain's key autumn racedays and yearling sales.
The campaign will deliver a digital showcase of Britain's world-leading credentials across various sides of the racing industry, from training, racing and breeding, to bloodstock sales and welfare, as told by leading figures and organizations from across the industry.
Content will be launched via the campaign website – www.investinthebest.co.uk – and on GBRI's Twitter, Instagram and Facebook platforms.
In year one, the priority audience for the campaign is the U.S. market.
GBR Chief Executive, Rod Street, commented:
“British racing is a world-leading industry. We can see this in the number of British-trained horses that currently feature in the World Thoroughbred Rankings; in the global demand for the stallions we stand in Britain; in the enduring international appeal of our bloodstock sales; in the number of British races that have featured in the world's best race rankings in recent years; and in the welfare standards we uphold for our thoroughbreds both in and out of training.
“Today, GBRI is turning the dial up on promoting the best of British racing around the world. There is a lot to showcase. Equally, there's a lot of work to do if British racing is to retain the position it has held throughout its history. International investment underpins the health and vibrancy of the British racing industry, and we are facing increasingly stiff competition for international participation from other jurisdictions. We must be proactive in focusing the attention on what qualifies Britain as the global home of horse racing. GBRI will lead this important work on behalf of the industry.”
Racing broadcaster and “British Racing: Invest in the Best” ambassador, Nick Luck, commented:
“I have always maintained that sport at the highest level thrives when we make the world a smaller place. The racing and bloodstock industries benefit when nations share ideas, cross-pollinate our horses and attract one another's owners.
“British racing's heritage, its variety and its long-earned reputation for producing and nurturing the highest quality turf horses combine to maintain its international standing. I am delighted that GBRI is taking this message to the world and am happy to be working alongside their excellent team to achieve their ambitions with this campaign.”
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