Breeders' Cup Limited and PNC Bank announced a renewal and expansion of their partnership through 2024, solidifying PNC Bank's role as the official banking service provider and credit card processor of the Breeders' Cup World Championships, which takes place this year at Santa Anita Park in Arcadia, California, Nov. 3-4.
Under the agreement, PNC Bank becomes the name-in-title partner of the $1 million PNC Bank Breeders' Cup Filly & Mare Sprint, which will be run on Nov. 4 at this year's World Championships.
“PNC Bank has been a wonderful partner to the Breeders' Cup and we feel incredibly confident in the future of our work together,” said Drew Fleming, Breeders' Cup President and CEO. “As Breeders' Cup continues to provide a world-class, luxury experience throughout World Championships weekend, we're delighted to have best-in-class partners like PNC Bank expanding their commitment to the Breeders' Cup.”
In addition to becoming the name-in-title partner of the PNC Bank Breeders' Cup Filly & Mare Sprint, PNC also will be the title partner of the PNC Bank Clubhouse at Santa Anita, which includes exclusive clubhouse signage, logo inclusion on all Clubhouse tickets and a branded photo opportunity for all Clubhouse guests. PNC Bank will be fully integrated into the 2023 Breeders' Cup social media campaign, which showcases behind-the-scenes footage of the preparation leading up to the Breeders' Cup World Championships weekend, and will run several television spots on NBC's broadcast of the World Championships.
PNC Bank also will be the presenting partner of a kick-off event welcoming racing participants, guests, and the community to the World Championships on Friday, Nov. 3. Consumer promotions such as ticket giveaways and other ticketing communications are part of the expanded deal.
“We look forward to our continued relationship with the Breeders' Cup as we continue to expand our now coast-to-coast main street bank model,” said Lou Cestello, head of PNC's regional markets and regional president of Pittsburgh and Southwestern Pennsylvania. “This year at Santa Anita Park, and as announced yesterday, next November at Del Mar, our Greater Los Angeles and San Diego Regional Presidents Todd Wilson and Alan Prohaska and their local market teams look forward to celebrating the rich history and tradition of this prestigious event.”
The Breeders' Cup World Championships, consisting of 14 Grade 1 races with purses and awards totaling $31 million, annually draw the world's best horses, trainers, and jockeys to compete in the sport's year-end championship, which will be televised live by NBC Sports.
The $1 million PNC Bank Breeders' Cup Filly & Mare Sprint will be run at seven-eighths of a mile on the main track. Last year's race winner, Goodnight Olive, was voted the 2022 Champion Female Sprinter at the Eclipse Awards.
The 2024 World Championships will take place at Del Mar in Del Mar, California, on Nov. 1-2.
The post Breeders’ Cup, PNC Bank Renew And Expand Multi-Year Partnership appeared first on Horse Racing News | Paulick Report.
