Following is a letter to customers from Keeneland's president and CEO Shannon Arvin and vice president of sales Tony Lacy:
As we have shared in past communications, it is our intent to keep you informed of our planning and continued efforts to deliver the absolute best marketplace this September. We remain customer-focused on this mission as we work through this process and continue meaningful conversations with you all.
As was announced previously, we adjusted the Keeneland September Yearling Sale schedule based upon the total number of inspected yearlings. After evaluating what we feel is best for our customers and the market, Book 1 of the September Sale will be conducted over two days, taking place Monday, Sept. 13 and Tuesday, Sept. 14.
In an effort to position the largest number of horses before our deep audience of domestic and international buyers, we are holding the first four sessions (Books 1 and 2) consecutively prior to the Dark Day. Therefore, the first week of selling will take place Monday through Thursday, with a Dark Day on Friday. We made this adjustment after consulting with numerous buyers and sellers who continue to express their strong desire to see a significant number of yearlings before a break.
To recap, the final 2021 September Sale schedule will be:
Week 1: Monday, Sept. 13 through Thursday, Sept. 16 – 4 sessions
– Book 1 begins at 1 p.m. | Alphabetical by dam
– Book 2 begins at 11 a.m. | Beginning consignor regular rotation
We are keenly aware that the goal is to create a consistent format year to year. We are committed to meeting that goal, and to ensuring a stable marketplace for buyers and sellers alike.
We look forward to hosting you here at Keeneland for the world's preeminent yearling sale and to sharing with you all that Lexington has to offer.
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