Florida Thoroughbred Breeders' and Owners' Association CEO and Florida Equine Communications CEO/publisher Lonny Powell and Kaplan Media's Sean Kaplan recently announced the formalization of a previous business relationship between the three companies.
The FTBOA, FEC, and Kaplan Media have entered into an agreement to produce additional programming specific to the Florida Thoroughbred industry for the benefit of the FTBOA membership, Ocala and Marion County communities, the Florida horse industry and public in general.
This media delivery alliance was advocated by Powell as part of the stepping up of his vision for the future of the FTBOA and FEC and the Florida Thoroughbred industry which is shared by Kaplan.
Kaplan Media will be relocating their offices and will construct new production studios and editing bays in the FTBOA office building located in Ocala. As part of the new partnership, Kaplan and FEC will produce a new Florida Horse podcast that will highlight and discuss Florida Thoroughbreds, the people behind them and other important and timely issues involved in the Florida Thoroughbred industry.
Responsibilities for the project in the interim are being handled by administrative vice president and chief financial officer Peggy Yost from an operations perspective and FTBOA associate vice president member services and events and FEC contributing editor Tammy Gantt.
Recently arrived FTBOA associate vice president operations and FEC assistant editor and operations and development Steve Koch will soon take over those responsibilities as lead coordinator and “show runner” on the project moving forward. Gantt will support Koch as executive producer with Powell and FEC editor-in-chief Brock Sheridan participating as associate producers. Sheridan, Gantt, Koch and Powell as well as numerous guests from the industry will also provide a majority of the on-air talent for this specific media communications initiative.
“FTBOA has a solid history of quality broadcast work with Sean and his Kaplan Media team ranging from our past virtual gala champion awards to our annual membership meeting to our renowned Horse Capital Television Partnership,” Powell said. “So it was a very natural and comfortable thing to grow that mutually beneficial relationship in order for FTBOA and our FEC products and platforms to be even more impactful and more able to swiftly reach our local and nationally located member breeders and owners. We will produce video and podcasts ranging from educational, informational or even calls-to-action regarding our industry, community and state developments. When necessary it will serve as a quick and targeted means of communicating while also addressing any disinformation or even facilitating certain calls-to-action of the membership or community. This enhanced business relationship with Kaplan and his company will certainly be a big assist in our statutory mandate to promote the Florida Thoroughbred industry within and beyond the borders of our Sunshine State.”
“The FTBOA has been a solid partner with us for many years. This long-term partnership has evolved into this new future-driven studio opportunity,” Kaplan said. “Kaplan Media has grown throughout the past 19 years and this is the perfect new studio home. Working with the FTBOA to deliver content for the industry is exciting and we are very pleased with this new opportunity. Clients will be able to access broadcast quality production in a dedicated production space that's built to deliver a great customer experience.”
“Having access to a world-class professional studio housed in our offices gives the FTBOA the opportunity to produce relevant content on a moment's notice and to continue ongoing media efforts by leveraging existing platforms while developing new ones. With the launch of The Florida Horse video podcast, our members and the public can enjoy learning more about our industry, the horses, and the people that make an impact,” Gantt said.
“It is our continuous mission at FEC to expand our communications footprint in order to most efficiently and effectively tell the Florida Thoroughbred story and promote the Florida Thoroughbred industry,” FEC editor-in-chief Brock Sheridan said. “Our expanded relationship with Kaplan Media will allow us to use additional communications and media in order to continue with that mission.”
“This partnership continues our quest to develop new revenues for the FTBOA and FEC while it conveys our mission to promote the Florida Thoroughbred industry,” FTBOA CFO Peggy Yost said. “This will be a useful tool that uniquely enhances our membership communications while also creating innovative opportunities to further strengthen our business models.”
The video podcast can be found on the FTBOA YouTube Channel at: https://youtu.be/CmMliaW9uzg
Audio: Spotify: https://open.spotify.com/episode/1aeO9kClLkL7hkaolfvYkk?si=KBb27UokQNOmPTJ7jW0Edg
Audio: iTunes: https://podcasts.apple.com/at/podcast/the-florida-horse-podcast-episode-1-lonny-powell/id1606892811?i=1000570464895
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