Woodford Reserve Extends Sponsorship Of Kentucky Derby Through 2027

Churchill Downs Incorporated (“CDI” or the “Company”) (NASDAQ: CHDN) announced today that Churchill Downs Racetrack (“Churchill Downs”) has entered an agreement with Woodford Reserve® Kentucky Bourbon (“Woodford Reserve”) that will solidify the renewal of Woodford Reserve as the presenting sponsor of the Kentucky Derby through 2027. Woodford Reserve has been the “Official Bourbon of the Kentucky Derby” since 1999 and the presenting sponsor for the past four years.

“We are thrilled to welcome back Woodford Reserve as the presenting sponsor of the Kentucky Derby for the next five years,” said Bill Carstanjen, CEO of CDI. “We are pleased to build upon this partnership between two global entities that represent the unique culture and unbridled spirit of Kentucky. Brown-Forman's brand offerings are the ideal complement to the heritage of this time-honored tradition.”

“We are proud to renew this partnership, as it unites together two of Kentucky's greatest attractions, bourbon and Thoroughbreds,” said Lawson Whiting, CEO of Brown-Forman Corporation, owner of Woodford Reserve.

Woodford Reserve commemorated the sponsorship by laying down oak in the Kentucky Derby Winner's Circle at Churchill Downs to be used in a barrel for a very rare bourbon that will celebrate the milestone 150th running of the Kentucky Derby in 2024. The oak will be “seasoned” in open air for approximately two months, allowing the wood to mature in preparation for the whiskey.

“We are excited for the next five years, and we are honored to continue our partnership with Churchill Downs by creating this very special bottle for Derby 150,” said Woodford Reserve Master Distiller, Chris Morris. “On the first Saturday in May, no matter where in the world we are, we are all Kentuckians with a glass of Woodford Reserve in hand.”

Woodford Reserve will continue to leverage existing partnerships associated with the Kentucky Derby, Churchill Downs and the Road to the Kentucky Derby. The extended partnership includes three additional Brown-Forman brands: Old Forester, Finlandia and Herradura.

Old Forester returns as the “Official Mint Julep of the Kentucky Derby” and a sponsor of Thurby, a beloved day of live racing held on the Thursday of Derby week. Premium Finlandia vodka celebrates the Kentucky Oaks as a key ingredient for the signature Oaks Lily cocktail. Herradura tequila cocktails will be available at Churchill Downs throughout Derby week.

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Letter To The Editor: Make Laurel Home Of The Preakness

To the editor:

While the vision for the future of the Preakness continues to improve and excite, the economic reality grows dimmer and more desperate.  Under a law passed last April, the Maryland Stadium Authority was required to submit two progress reports to House and Senate Committees, the first by Sept. 30, 2022, and the second by Jan. 1, 2023. The racing facility redevelopment at Pimlico and Laurel Park was not on the MSA board agenda for their meeting on Jan 3, 2023, and has not been discussed by the board in recent months.

MD bill 897 permits a grand vision for a new Preakness home at Pimlico Race Course, authorizing the issuing of bonds, but contingent on agreements between the Maryland Jockey Club, LifeBridge Health, the City of Baltimore and the stadium authority.  A scan of the required agreements suggests that it is a big nut to crack. Meanwhile, the plan to demolish Pimlico is stalled, and the increasing price of money as time goes forward diminishes the impact of the bond cap.

Rebuilding a new Pimlico at the Park Heights location for a limited race meet in an era of declining popularity and attendance is absurd.  The multi-use vision for the new facility is unlikely to offset the capital and operating costs of a racing facility. It's a roll of the dice to predict if private capital will come in to support the grand Park Heights neighborhood redevelopment plan.  If private capital does come, that would be fantastic provided it does not diminish the current neighborhood housing inventory.

Laurel Park is the most economically realistic home for the Preakness, as well as Maryland racing.  So declaring Laurel as the home of the Preakness and investing in the facility makes sense.

Some have expressed the sentiment that the Preakness is a Maryland issue, not just a Baltimore issue.  Through that lens, keeping the Preakness viable in the state of Maryland is a win.  It does not need to be in Baltimore city.  Indeed, it is not only a Baltimore or Maryland issue, but a racing industry and national event within that industry.  A quality production of the Preakness is important to the image and history of horse racing.  If there was an overarching organization like FIFA deciding on a World Cup venue or NCAA deciding on a March Madness venue, where would the Preakness be situated? (At this point in time my answer would be Delaware Park.)

The key obstacles that I predict will stalemate the effort are found in the necessary pre-requisite agreements to the issuing of bonds.  There are eight agreements, and the ones that on an initial read appear problematic are:

— Agreement #4: Control of the Scheduling Programming Budget and Construction Decisions

— Agreement #5 – Pimlico Long Term Operating Agreement

— Agreement #6 – Pimlico Lease Agreement Associated with Preakness

The plan calls for the City of Baltimore to own the Pimlico property and lease it back to the Maryland Jockey Club.  The cost of that lease is likely to be contentious.  But a bigger obstacle could be who shoulders the operating costs of the facility that would be substantial and ongoing.  The MJC has the operating expertise, but the cost of maintaining two facilities is staggering.

Consolidation to Laurel is the only viable solution.  The report to the General Assembly already stipulates a $150-million shortfall, which will grow as time goes forward and the cost of money, labor, and materials increase.  Acting now, the bonds should provide sufficient investment in the Laurel Park facility.  So many “what if” scenarios are in play here that one could only imagine a long and costly, perhaps fruitless, negotiation period.  Better to get on with a workable plan now instead of sinking more time and money into a luxury yacht design that will never set sail from the Annapolis dock.

The water continues to heat up to boil the horse racing frog.  Paradigm shifts are needed.  The Horseracing Integrity and Safety Authority is one of them.  Letting go of Pimlico as the home of the Preakness is another.  City leaders will take heat if the Preakness is lost from Baltimore.  But in the long run Maryland and Baltimore politicians will be true to their mission to support the public good.  The debt retirement of the proposed bonds will come from taxes from video lotteries and casino betting.  But wasn't the legislation to grant betting licenses in the state predicated on using tax revenues to support education if not other public necessities?  It's the economic engine of America that generates the wealth to enjoy luxuries such as horse racing.  Education and public infrastructure are the foundations to keeping our economic engine running.

Adding my 2 cents in on what would enhance the experience of fans onsite and on television at Laurel:  Remove the existing unremarkable utilitarian jockey/official/administration building that sits beyond the circular saddling shed and construct an open-air parade ring surrounded by terraced standing viewing structure.  A paddock/parade ring with a terraced standing area makes the statement that the horse is the center of this drama.  Seeing the participants increases interest and appreciation.  Top tier tracks Sha Tin, Hanshin, Longchamp, Baden-Baden, and Belmont Park are among those that have this feature and throngs visit their parade rings each race.

— Martin Chamberlin

Bluemont, Virginia


If you'd like to submit a letter to the editor, please send it to info @ paulickreport.com along with your name, home state, and relationship to horse racing (owner, fan, horseplayer, etc). We will request consent before publication. 

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ITBF Showing Aga Khan Film Via Webinar

The film Aga Khan Studs–A Centenary of Success will be streamed as part of the annual global webinar of the International Thoroughbred Breeders' Federation (ITBF) at noon on Jan. 19. The film celebrates the Aga Khan's breeding and racing achievements over the past 100 years. Presented by journalist, author and television broadcaster, Brough Scott, the presentation examines the involvement of the Aga Khan Royal Family over four generations.

Attendees can then take part in a live Q&A session with Georges Rimaud, the Aga Khan Studs' French manager. A veterinary section of the webinar will follow, covering EHV-1 Neurological Form, presented by Prof. Anne Courouce of Nantes University. Imparting first-hand experience, she will delineate lessons learned from the 2021 outbreak within the sports horse sector in Valencia, as well as how to manage, contain and move forward, plus how to guard against a potentially devastating outbreak will also be examined.

The annual ITBF webinar is a free live event and a link will be provided to those who register, which can be used regardless of time zone.

Click here, for more information and to register.

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