Strategies For Marketing Your Poker Site

For many people – be they laymen, established offline marketers and webmasters- marketing on the internet is becoming more and more complex- as new methods, technologies and trends appear every day. What may have been considered as effective last year would likely be thought of as a waste of money and resources in 2006. As the internet continues its evolution, so do the methods that are used to effectively market websites. The science of online marketing means that one has to consider not only the traffic numbers to a website today, but also how well the search engines are reacting to it, for tomorrow. This is especially true for poker websites- as on the one hand, the search engines, such as Google, have a quite moralistic slant and won’t allow pay per click ads on sites actively promoting online gaming and on the other, some of the very biggest and most important websites ranked at search engines like Google, are poker-related. So the six million dollar question is- how do you market your poker website?

The following three “get..” marketing steps are amongst the best proven techniques in the current online environment for poker websites:

Get submitting to niche poker directories!

Employing website directories for your marketing efforts is a good idea. By registering your website and its anchor text to niche directories, you basically bring your website to the attention of people who have a specific interest in your website’s subject and content. Also, by submitting your website to directories, you are basically bringing your website to its target audience and not employing “hit and miss” SEO techniques- where you hope your traffic is interested in your website’s subject, but can’t be sure, as the source is so generic in nature.

Get your website reviewed!

Another popular and highly effective marketing method is achieved by submitting your website for review at various review websites. There are many review websites that are available on the internet. There are general interest review sites that will review websites in all types of subjects. There are also review websites that only cater to a particular subject, such as poker-related websites. Getting your website reviewed is a great way of determining how good you have made it. If it receives a great review, then you’re on the right track and you also gain confidence that people will flock to your website. If it did not get a favorable review then you can use the comments to improve your website. The good thing though is that, whether you get a good or bad review, you still get the benefits of reciprocal linking with the reviewing website and carry the page rank from that link, which search engines will favor- it being “relevant”.

Get mentioned in blogs!

Getting your poker website mentioned in blogs has similar benefits to the above two techniques- but is arguably an even more effective way in to creating links and driving traffic. But with blogs, you need to be a little more subtle and long-term than you would with just submitting your site for a review or into a directory. If you just post a random comment, with your website’s url embedded, your comment is more likely than not going to be deleted in the moderation process by the blog’s owner. So you need to connect with other bloggers on a more genuine level by joining their blog community and becoming a trusted and active member. You can be clever and pretend that you are trying to sell your site as a new member and thus protect your link under false pretences- but long-term, if you want to build up goodwill and an active, loyal community for your poker website- you just need to spend time yourself (or find somebody else who is willing) to post on blogs in an engaging and interesting way. This is especially true with a topic like poker, where so many people are so-called “experts” and it incites passion so commonly. If this technique seems the most laborious of the three, it is also the most rewarding in every respect.

By using these three simple and straightforward techniques, you will have gone some way to getting your poker website “out there”. There is always more to do and the goalposts tend to move a great deal- but the benefits that you reap are more than likely to reflect the effort that you put in…

Breeders’ Cup Classic Future Wager Pool #2 Opens Friday; Flightline Is Morning-Line Choice At 5-2

Undefeated 4-year-old Flightline has been installed as the 5-2 favorite for the second of two future wagers on this year's $6 million Longines Breeders' Cup Classic (G1). Pool #2 of the Longines Breeders' Cup Classic Future Wager will open on Friday, Sept. 2 at 12 p.m. ET and will close on Monday, Sept. 5 at 6:30 p.m. ET.

The Longines Breeders' Cup Classic Future Wager is a $2 minimum bet and is a win wager only.

The Future Wager will enable fans to bet on 24 wagering interests for the Longines Breeders' Cup Classic well in advance of the Nov. 5 race date. Odds on horses in the future pools typically provide more value to horseplayers than those available on race day. This year's Longines Breeders' Cup Classic will be run at Keeneland Race Course in Lexington, Kentucky as a part of the 39th Breeders' Cup World Championships.

The Longines Breeders' Cup Classic Future Wager will consist of 23 unique wagering interests and one “All Others” wager for a total of 24 betting interests. “All Others” includes all Thoroughbreds other than the pool's individual horses.

Betting on all Breeders' Cup Future Wagers will be offered via Breeders' Cup partner TVG.com, and other advanced deposit wagering (“ADW”) sites, racetracks, casinos, simulcast centers, and off-track betting sites.

Flightline is the odds-on favorite for this Saturday's TVG Pacific Classic (G1) at Del Mar, a Breeders' Cup Challenge Series: Win and You're In race that guarantees the winner an automatic starting position in the Longines Breeders' Cup Classic. In his only start this year, Flightline won the Hill 'N' Dale Metropolitan Handicap (G1) at Belmont Park on June 11.

Flightline is followed in the wagering by 7-2 Epicenter, winner of last Saturday's Runhappy Travers Stakes (G1) for 3-year-olds at Saratoga. The 4-year-old Life Is Good, winner of both the Pegasus World Cup Invitational (G1) and the Whitney Stakes (G1,) is listed next at 4-1. Country Grammer, winner of the Dubai World Cup (G1), who is also entered in the TVG Pacific Classic, is the fourth choice at 12-1. Hot Rod Charlie, who was second in the Dubai World Cup, and Charge It, winner of the Dwyer Stakes (G3) at Belmont, are listed as the co-fifth choices at 20-1.

Flightline closed as the favorite at the close of Pool #1 of the Longines Breeders' Cup Classic Future Wager on Aug. 7, with a will pay of $6.98 on a $2 wager.

Complete Breeders' Cup Future Wager information is available at https://www.breederscup.com/futurewager. Live odds will be available on the website along with Racetrack Television Network (RTN), and other simulcast outlets.

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Todd Pletcher Will Unleash Competitive Quartet In Jockey Club Gold Cup

Hall of Fame trainer Todd Pletcher will unleash a competitive quartet for Saturday's Grade 1, $1 million Jockey Club Gold Cup field, a prestigious 10-furlong test for 3-year-olds and upward at Saratoga Race Course.

The Jockey Club Gold Cup, offering a “Win and You're In” spot in the Grade 1 Breeders' Cup Classic in November at Keeneland, is slated for Race 11 [5:45 p.m. Eastern] and will be broadcast live on NBC as part of a special 90-minute broadcast from 4:30 p.m. – 6:00 p.m. that will include the Grade 2, $600,000 Flower Bowl [Race 10] which offers a “Win and You're In” berth to the Grade 1 Breeders' Cup Filly and Mare Turf . A stacked card includes the Grade 3, $200,000 Saranac in Race 4.

The Jockey Club Gold Cup, which celebrates its 104th renewal, has been won by all-time greats Man o' War [1920], Gallant Fox [1930], War Admiral [1938], Whirlaway [1942], Citation [1948], Hill Prince [1950], Nashua [1955-56], Kelso [1960-64] Buckpasser [1966], Damascus [1967], Shuvee [1970-71] Forego [1974], Affirmed [1979], John Henry [1981], Easy Goer [1989], Cigar [1995], Skip Away [1996-97] and Curlin [2007-08].

Leading the Pletcher tetrad is Repole Stable, St. Elias Stable and Phipps Stable's Dynamic One, who captured the G2 Suburban on July 9 at Belmont Park over returning rivals First Captain and Untreated, the latter also is trained by Pletcher. A 4-year-old chestnut son of Union Rags, Dynamic One finished 18th in last year's Kentucky Derby, then earned his first career stakes victory in the Curlin last July at the Spa, displaying a late kick to defeat Miles D and First Captain by 1 3/4 lengths ahead of a distant seventh in the G1 Runhappy Travers.

Dynamic One returned to action with vigor this season when a respective second and third to Scalding in the G3 Challenger in March at Tampa Bay Downs and the G3 Ben Ali at Keeneland. From there, he added a pair of stakes wins to his ledger in the nine-furlong Blame on June 4 at Churchill Downs before his Suburban victory.

“He's made steady progress throughout this year. I think each race has been better than the previous one, culminating with a win in the Suburban,” Pletcher said. “We've been pointing for the Jockey Club since then and has had a good schedule. The horse has trained well and we're happy with the way he's coming into the race.”

Pletcher noted Dynamic One's improved maturity from ages 3-to-4.

“Physically, I think he's always been a strong and good-looking horse, but I think he's filled out even more,” Pletcher said. “More than anything, he's just become a little more professional in his races and he's figured it out. I would say he's made quite a bit of mental progress.”

A $725,000 purchase from the Claiborne Farm consignment at the 2019 Keeneland September Yearling Sale, Dynamic One hails from rich maternal bloodlines of 1988 Champion Older Filly and undefeated Hall of Famer Personal Ensign, who produced 1995 Breeders' Cup Juvenile Fillies winner My Flag. His dam, Beat the Drums, is out of Storm Flag Flying – the 2002 Champion 2-Year-Old Filly and daughter of My Flag.

Dynamic One boasts earnings of $699,950 and a record of 12-4-3-1. Breaking from post 8, Irad Ortiz, Jr. will return aboard Dynamic One.

WinStar Farm and CHC Inc.'s reigning New York-bred Horse of the Year Americanrevolution returns to his native state for the first time since capturing the G1 Cigar Mile presented by NYRA Bets on Dec. 4, 2021, at Aqueduct Racetrack. The 4-year-old Constitution chestnut captured three stakes against fellow New York-breds during last year's campaign, including an 11 3/4-length conquest against elders in the Empire Classic at Belmont Park, where he earned a career-best 108 Beyer Speed Figure. Americanrevolution made both of his starts this year at Churchill Downs, finishing fourth in the Blame in June off a six-month layoff and second in the Grade 2 Stephen Foster on July 2.

Initially scheduled to enter the Commentator on May 30 at Belmont Park, Pletcher was forced to regroup when the race did not fill.

“We kind of got thrown off track earlier in the year when the race we were pointing for [Commentator] didn't go and he had to run a mile and an eighth off the extended layoff,” Pletcher said. “He got a little tired from that but then he took a step forward and ran a solid race in the Stephen Foster. He's been training strongly here, and he always has been a good work horse.”

Although he is Pletcher's lone contender without 10-furlong experience, Pletcher has faith that Americanrevolution can carry a distance of ground.

“He's proven versatile enough at a mile and an eighth and a mile, but he gives you the impression that he's still finding more at the end of a mile and an eighth. Hopefully, that means he can carry it on to a mile and a quarter,” Pletcher said.

Two-time Jockey Club Gold Cup winner Joel Rosario, who has won 15 stakes this meet, will pick up the mount from post 5.

After a successful debut for Pletcher last out, Keepmeinmind will seek his first graded stakes victory since a maiden-breaking performance in the G2 Kentucky Jockey Club in November 2020 at Churchill Downs. Previously trained by Robertino Diodoro, the son of Laoban competed in nothing but graded stakes events last year with his best finishes taking place when third in the G3 Ohio Derby and a game second to dual champion Essential Quality in the G2 Jim Dandy at the Spa. He was beaten a half-length in both races.

Keepmeinmind fired off an 11-month layoff with a last out victory in a first-level allowance on July 22 at Saratoga.

“He had trained strongly leading into that,” Pletcher said. “He's a horse that's at his best going a mile and a quarter. We didn't want to sprint him coming back. We felt like we had done enough with him. But still, to his credit, to be able to win off a long layoff like that shows the quality that he has.”

Hall of Famer Javier Castellano will have the call from post 7.

Rounding out the Pletcher contingent is Team Valor International's Untreated. While he is the only Jockey Club Gold Cup contender without a graded stakes win, the son of Nyquist came close in his last three starts, when a pacesetting third in the Suburban and finishing three-quarters of a length behind Dynamic One. He showed early speed when third in the G3 Pimlico Special on May 20 and was beaten 1 1/4 lengths.

“He fought hard in the Suburban and same thing with the Pimlico Special,” Pletcher said. “He's been knocking on the door, so a slight improvement could be the key.”

Untreated was a two-time allowance winner over the winter at Aqueduct, where he utilized off-the-pace tactics.

“He's versatile enough tactic wise to where if it's a slow pace he can go up front and if they go quicker, he can settle off the pace a little bit. We'll see how it shapes up,” Pletcher said.

Jose Ortiz will pilot Untreated from post 3.

Hall of Fame trainer Shug McGaughey will seek his fifth Jockey Club Gold Cup victory with dual graded stakes winner First Captain.

Second in the Suburban beaten a nose, the 4-year-old son of 2007-08 Jockey Club Gold Cup winner and Hall of Famer Curlin captured the G3 Pimlico Special two starts back going 1 3/16 miles under returning rider Luis Saez. First Captain won his first three career starts, including a victory in the G3 Dwyer last June going a one turn mile at Belmont Park before suffering his first defeat in his sire's namesake race last July at the Spa.

“I think [the distance experience] will help him, but he was coming off a mile and three-sixteenth race as well. He's trained very well up here,” McGaughey said. “It seems like he's a happy horse. We've learned that what he wants to do is run a distance of ground. This will be the third time Luis Saez has rode him and I think that will help, too.”

McGaughey, whose previous Jockey Club Gold Cup winners are Vanlandingham [1985], Easy Goer [1989], Miner's Mark [1993] and Code of Honor [2019], said a Grade 1 victory would be important for First Captain's resume.

“It's a very good race,” McGaughey said. “In his continued career, it would be a big thing to win it. We're looking forward to running him and I think he has a big chance.”

First Captain will emerge from post 6.

Hall of Fame trainer Bill Mott will saddle four-time graded stakes winner Olympiad, who will strive to make amends following a distant fourth in the G1 Whitney on Aug. 6 at Saratoga.

By Speightstown, who sired 2010 Jockey Club Gold Cup winner Haynesfield, Olympiad brags the most graded stakes victories in the field as well as field-best earnings of $1,472,560 through an 11-7-1-1 record. Olympiad won five straight races entering the Whitney, four at graded stakes level. He captured the G2 Stephen Foster at Churchill Downs by 2 1/4 lengths over Americanrevolution, producing a field-best and career-best 111 Beyer Speed Figure, one start following a triumph over 2020 Jockey Club Gold Cup winner Happy Saver in the G2 Alysheba on May 6 at the Louisville oval.

A 7 1/4-length winner of his 2022 debut going two turns at Gulfstream Park, Olympiad followed with triumphs in Fair Grounds Race Course and Slots' G3 Mineshaft on Feb. 15 and the G2 New Orleans Classic on March 26. Olympiad is owned by Grandview Equine, Cheyenne Stable and LNJ Foxwoods.

Junior Alvarado will retain the mount from post 2.

Three-time graded stakes winner Tax will seek his first win at Saratoga since capturing the 2019 G2 Jim Dandy for trainer Danny Gargan. The 6-year-old gelded son of Arch made his first start in a year and a half with a wire-to-wire victory in the last out Battery Park on July 9 at Delaware Park.

Owned by Gargan in partnership with R.A. Hill Stable, Tax also won the G3 Withers in February 2019 at Aqueduct as well as the G3 Harlan's Holiday in December 2020 at Gulfstream Park.

Kendrick Carmouche will ride Tax from post 1.

Completing the field is The Estate of James J. Coleman, Jr.'s Chess Chief for trainer Dallas Stewart, who finished a last-out third in the Alydar on Aug. 4 at Saratoga. The Virginia-bred son of Into Mischief has won all five of his lifetime victories at Fair Grounds, including the G2 New Orleans Classic in March 2021.

Manny Franco, who guided Discreet Lover to an upset victory in the 2018 Jockey Club Gold Cup, then contested at Belmont Park, will attempt another upset in the race when guiding Chess Chief from post 4.

Saratoga Live will present daily coverage and analysis of the summer meet at Saratoga Race Course on the networks of FOX Sports. For the complete broadcast schedule, visit https://www.nyra.com/saratoga/racing/tv-schedule.

NYRA Bets is the official wagering platform of Saratoga Race Course, and the best way to bet every race of the summer meet. Available to horse players nationwide, the NYRA Bets app is available for download today on iOS and Android at www.NYRABets.com.

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APBs: Forbidden Kingdom Gearing Up for Santa Anita Sprint Championship

MyRacehorse and Spendthrift Farm's Forbidden Kingdom (American Pharoah), a powerful wire-to-wire winner of the GII San Vicente S. Jan. 29 and GII San Felipe S. Mar. 5, could return to action against older horses in the GII Santa Anita Sprint Championship S. Oct. 1.

Knocked off the Triple Crown trail after finishing last of six as the favorite after setting a fast pace in the GI Runhappy Santa Anita Derby Apr. 9, the chestnut has posted three breezes since returning to the worktab in August, most recently firing a four-furlong bullet in :46 (1/65) at Hall of Famer Richard Mandella's Del Mar base Aug. 26.

“He just had a handful of setbacks–a succession of bad luck, bad timing type of things,” Spendthrift's General Manager Ned Toffey said.

“The most recent was a little bout with colitis and it just took a little bit for him to bounce back. Richard is such a great caretaker and he's given him plenty of time and let him get back to the horse that we know he is. He's starting to remind us of what we saw earlier in the year. We know he's fast. We know he's talented. It's just been a frustrating year. We're always gonna do what's right for the horse and give them the time that they need. Hopefully, he's gonna reward us for it.”

Bred in Kentucky by Gabriel Duignan's Springhouse Farm, Forbidden Kingdom brought $300,000 at the 2020 Fasig-Tipton Selected Yearlings Showcase. He is one of 16 graded winners worldwide for Triple Crown winner American Pharoah. Duignan purchased Forbidden Kingdom's dam Just Louise (Five Star Day), winner of the 2010 GIII Debutante S. and a half-sister to MGSW Sara Louise (Malibu Moon), for $150,000 at the 2013 FTKNOV sale.

Forbidden Kingdom, a debut winner at two at Del Mar, was also second in last term's GIII Bob Hope S. and third in the grassy Speakeasy S.

“When we bought him at the sale, he very much had a look of an American dirt speed horse,” Toffey said.

“And not that he can't stretch out. We still feel like the jury is out on that subject. They need to do it on the track and build that resume before getting admitted to the stud barn, but he certainly is the kind of horse that I think breeders would really respond well to. We want to try to enjoy some more success with him first.”

The post APBs: Forbidden Kingdom Gearing Up for Santa Anita Sprint Championship appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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