Elevating Horse Racing: How Indiana Grand’s Eric Halstrom Is Changing The Viewing Experience

Eric Halstrom, Vice President and General Manager of Racing at Indiana Grand Racing and Casino, is on a quest. He wants to create the kind of innovation that will make Indiana Grand not just the gold standard in horse tracks, but a point of reference in the larger entertainment world.

I had the pleasure of working with Eric when he led innovation at Harrah's Louisiana Downs, using new ideas to help drive a staggering 70% increase in its wagering handle.

In a time when our industry is at crossroads, Eric and his team are charging ahead with innovations like a new drone program, a new audio and visual system for the Indiana Horse Racing Commission stewards, and a robust social media presence.

Driving innovation in horse racing

Anyone working in horse racing knows our industry isn't quick to change. For years, production and distribution have been stuck in a standard definition and closed-distribution rabbit hole. This has hindered the industry from finding new destinations and audiences, as well as new opportunities to enter the wider sports betting market.

Remote production and high definition content distribution changes what's possible for the industry, and Eric and his team have jumped on the opportunity to delight fans and find a wider audience.

Being a horse racing enthusiast and sports bettor himself, Eric understood what customers want: a compelling viewing experience. That's true whether they're watching TV or at the track. And when it comes to wagering, the right camera angle can speak a thousand words. That's why Eric is so excited about Indiana Grand's deployment of a camera drone which will capture shots and angles that weren't possible before.

The Matrice 200 Drone features the latest capabilities in aerial production, including zoom options with adjustable speed.  The device is a little less than three feet in width and stands 16 inches high. The drone project hasn't necessarily been easy to execute. Although drones have been deployed in a limited capacity at the Breeders' Cup, this is the first time one will be fully integrated into horse racing TV production. 

Luckily, Eric's 15- strong team shares his ambition for innovating and Eric knew the camera drone idea had legs.

“You know your idea is good when it sparks excitement across the team,” he said. “Everyone immediately felt that deploying a camera drone would shake up the horse racing viewing experience.”

In addition to upfront investment in drone technology, Eric's team had to recruit three drone operators willing to go through 80 hours of training with the Federal Aviation Administration to be licensed a Remote Pilot Certificate. 

Orlando Mojica in the Indiana Grand winner's circle with track executive Eric Halstrom

Geared to win

2020 has been a challenging year, with the industry relying on creative and passionate people like Eric to keep going while looking for new opportunities. Is innovation as easy as it sounds? Definitely not. Eric and his team are ready to up their game.

“We want to explore what shots are particularly interesting to our clients and deliver them consistently,” he said. “We appreciate that innovation is a trial and error process.

“As we continue to optimize the equipment, we'll discover opportunities with the drone that we aren't even aware of at this time.”

Rich Rosa is the Vice President of Business Development for Wagering and Simulcasting at LTN Global Communications. As LTN's horse racing industry lead, Rich partners with  tracks across the country to help them create high-quality productions and find new distribution outlets to raise their profile — and ultimately their wagering handle.  LTN offers centralized production and IP-based transport services to help tracks produce and/or distribute high-quality HD and 4K content.

About LTN Global 

LTN® Global is a worldwide leader in video technology solutions for producers and distributors of broadcast-quality content. Built on the world's fastest and most reliable IP multicast network, LTN's universal media ecosystem unites modular services and integrates with other leading technologies to bring full-video-chain workflows, driving scale from creation and acquisition to monetization and delivery. 

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Equibase Analysis: Comebacking Gufo Well-Spotted In Man O’ War

Saturday's Grade 1, $700,000 Man o' War Stakes at Belmont Park drew a field of eight top level marathon turf runners with seven having proven competitive at this level in races around North America. Then there's Sovereign, making his North American debut and returning to the races after last racing in November. Sovereign has earned $1.14 million in his career, top in this field, the bulk of that when winning the Group 1 Irish Derby in the summer of 2019.

Next in terms of earnings is Channel Cat, who won the Grade 2 Bowling Green Stakes in the summer of 2019 as well and who finished second in the Grade 2 Elkhorn Stakes in his most recent race. Another horse which earned a big win in 2019 but not since is Ziyad, who was victorious in the Group 1 Grand Prix de Deauville in August of that year. He makes his third start in the U.S. since importing last fall and has two third place efforts since then. Gufo won the Grade 1 Belmont Derby over this course last fall and just missed in the Grade 1 Hollywood Derby before taking time off, returning for his 2021 debut in this race.

Moon Over Miami won the Dueling Grounds Derby last summer, a race which doesn't yet carry a graded designation but with a seven-hundred thousand dollar purse similar to that of the Man o' War. Field Pass won the Grade 3 Ontario Derby and the Grade 3 Transylvania Stakes last year and makes his second start of 2021 following a fourth place effort in the Grade 1 Maker's Mark Mile. Shamrocket has two wins in 13 career races, none in a stakes race although he was third in the Dueling Grounds Derby last summer. So High rounds out the field and is running in a stakes race for the first time while still eligible for allowance races.

Gufo returns to racing following five months off but that is of no concern when coming back in a marathon on turf like the Man o' War Stakes. Gufo won the second through fifth starts of his career starting in December, 2019, through July of last year when taking the Kent Stakes, then just missed by a head in the $500,000 Saratoga Derby Invitational in August. Next, in his first and only start on the Belmont turf, Gufo won the Belmont Derby in October with a 104 ™ Equibase® Speed Figure which was very strong for a 3-year-old.

In his final race of the year, Gufo was exceptionally game when rallying from last of 11 to be in a three horse photo on the wire, losing by a head and a neck with a 107 figure. The horses which beat him that day, Domestic Spending and Smooth Like Strait, are near the top of the turf division in North America having just finished first (in a dead heat) and third last weekend in the Old Forester Bourbon Turf Classic Stakes. Now a more physically mature 4-year-old, Gufo should run even better than he did last year and that makes him the one to beat in this year's Man o' War Stakes.

Field Pass is also a 4-year-old and has a similar pattern to Gufo which suggests he could run a big race in this situation. Last summer, Field Pass proved his stakes quality when winning the Audubon Stakes and Transylvania Stakes in succession. In October, Field Pass earned a career-best figures of 109 when third in the Twilight Derby, won by Smooth Like Strait (who finished third in the Turf Classic last weekend). After winning the Ontario Derby on all-weather in November with a new career-best 110 figure, Field Pass finished fourth in the Mathis Brothers Mile Stakes (won by Smooth like Strait) before resting to begin his 2021 campaign.

In his comeback race last month, Field Pass was not disgraced when finishing fourth of nine in the Maker's Mark Mile and appears very well spotted to improve considerably in his second start of the year to be a factor in this race. Although he's never run this far, as a son of Lemon Drop Kid he should have no problem successfully running the distance because a STATS Race Lens query reveals the sire has produced four top graded stakes winners at similar distances.

Sovereign has been working steadily in Florida and New York for his U. S. debut. He is now in the barn of top trainer Chad Brown, who has a very strong knack with having his horses coming back from layoffs and making their U.S. debuts in top shape. A STATS Race Lens query reveals over the last five years, Brown has won with six of 22 (27%) similar starters in graded stakes. Sovereign earned the biggest win of his career when winning the Irish Derby in 2019 easily by six lengths. Since then, Sovereign has finished second or third in five races. One of those was when second to the incomparable mare Enable in the King George VI and Queen Elizabeth Stakes last summer at Ascot, an effort which earned a 117 figure good enough to win the Man o' War if repeated.

Honorable mention has to go to Ziyad, who earned a 111 figure last October in his U.S. debut when third and beaten just two lengths in the Sycamore Stakes. Similarly, Channel Cat earned a 115 figure last month when second in the mile and one-half Elkhorn Stakes. As such I wouldn't argue with anyone who considered them contenders to win this race.

Also, Moon over Miami earned a decent 109 figure when second in the Pan American Stakes at a mile and one-half at the end of March and may fit as a contender as well. I don't feel the same way about Shamrocket, who although earning a 109 figure at the end of March did so at a mile and one-eighth and in a non-graded stakes so appears a bit overmatched. So High is definitely overmatched in this field as his best effort earned an 89 figure and he is still eligible for the first allowance condition as well as was running in a claiming level race as recently as December.

Win Contenders:
Gufo
Field Pass
Sovereign (IRE)

Man o' War Stakes – Grade 1
Race 10 at Belmont
Saturday, May 8 – Post Time 5:44 PM E.T.
One Mile and Three Eighths on Turf
Four Year Olds and Upward
Purse: $700,000

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Daughter Of Goldikova Returns At Chantilly

Observations on the European Racing Scene turns the spotlight on the best European races of the day, highlighting well-pedigreed horses early in their careers, horses of note returning to action and young runners that achieved notable results in the sales ring. Today's Observations features daughters of two champion mares.

13.05 Chantilly, Mdn, €27,000, 3yo, f, 8fT
Alain and Gerard Wertheimer's GOLDISTYLE (IRE) (Dubawi {Ire}) is a daughter of storied MG1SW superstar Goldikova (Ire) (Anabaa) and makes her second start returning off an Apr. 6 debut third–behind the 'TDN Rising Star' display of Wensleydale (GB) (Frankel {GB})–tackling one mile at Saint-Cloud. Opposition to the Carlos Laffon-Parias trainee includes Teruya Yoshida's homebred four-race maiden Sentimental Mambo (GB) (Deep Impact {Jpn}), who is out of Goldikova's MG1SW contemporary Stacelita (Fr) (Monsun {Ger}) and represents the Andre Fabre stable.

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