1/ST TECHNOLOGY has partnered with Tier-1 operator bet365 to deliver horse racing to that company's U.S. customers via 1/ST BET, The Stronach Group said in a Wednesday release.
The partnership will power the stateside launch of bet365's Advance Deposit Wagering on horse racing, across web and mobile app channels, in U.S. jurisdictions where ADW is accepted.
“This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365's customers,” said Keith Johnson, Chief Revenue Officer, 1/ST TECHNOLOGY.
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