“We embrace new technology, and the exciting opportunities that it is creating, especially in the increasingly popular virtual racing space,” said Ascot Racecourse Chief Operating Officer Alastair Warwick. “VLR offer a unique, innovative, market leading product which brings a new dimension to virtual racing that allows the Ascot brand to offer several thousand virtual races 24/7/365 to new and existing digital betting entertainment audiences globally.”

“It’s a great honour for VirtualLiveRacing.com to partner with Ascot Racecourse and introduce our new concept in Virtual Live Racing to the UK,” said VLR Chairman Vincent Caldwell.

For more information go to www.virtualliveracing.com.

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“Vincent Caldwell and I have enjoyed winners for the last four seasons,” said Elliott. “Vincent is passionate about Irish racing and works tirelessly like we all do in this industry without complaint as we are lucky enough to work in an industry we love. His focus of wanting to excel and win, just like myself, is what sparked my interest in his new venture Virtual Live Racing (VLR). Vincent’s goal is to give back to racing so that it will flourish for the next generation. By creating virtual replicas of real racetracks, Virtual Live Racing’s software, creates a much needed new revenue stream for racetracks and wagering operators. The software helps promote and build future demand in our beautiful sport. Vincent has created a little bit of racing history here and I am happy to back a winner with Vincent and Virtual Live Racing.”

Added Caldwell. “It’s fantastic to have Gordon on board. He shares VLR’s vision which sees virtual racing as an innovation that has a vital role to play in the future success of the racing industry. The respect and status that Gordon has in the sport, combined with his business knowledge, is a major boost in our drive to support a future proof, sustainable, business model for the racing industry in Ireland, UK, and internationally.”

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