Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, has been named the exclusive waste, recycling, and sustainability partner of the Keeneland Association. The term of the agreement is five years.
There will be a track-wide evaluation of current operations and the design and implementation of a full-service waste management program. Daily operations and progress towards zero waste will be tracked and managed through Rubicon’s customer portal, RUBICONConnectTM. Over the course of the five-year agreement, the partnership will expand to incorporate a mixed recycling program; recommendations for the replacement of upstream material types such as polystyrene cups and other non-reusable items; the creation of a food scrap diversion program; and the development of removal and recycling solutions for e-waste, tires and other hard-to-recycle materials.
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