The North American pools were available to Tote users for the first time last week, which saw $43 million wagered across the Pegasus World Cup card at Gulfstream Park on Saturday. The Tote commingled directly into the primary US pools, following the racing rules of each host track. Customers will have access to win, place, exacta and trifecta pools initially, with betting offered on the North American racing schedule broadcast on Sky Sports Racing.

Tote partnered with 1/ST Content, and, as a result, Tote customers can expect an enhanced experience from improved feeds alongside associated data and content, including silks and ratings. Enriched racecard content will also be available on the website and apps as part of the North American racing package, with new tips featuring the Danger, Alternative and Dark Horse.

Alex Frost, Chief Executive of the UK Tote Group, said, “With pool betting being the main source of liquidity for US horse racing, this is a timely and important development for our customers, and the first time regular North American racing will be offered as a Tote product in the UK and Ireland on a daily basis.

“We remain committed to ensuring the reach of racing product continues to expand for our customers, and this is a further step to ensure UK and Irish Tote customers can bet into the biggest pools across the world.”

Simon Fraser, Senior Vice President International at 1/ST Content, added, “It's another exciting partnership with a brand synonymous with racing. We're looking forward to seeing how Tote customers receive the offering across a different time zone with an improved customer experience.”

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