“With a unique opportunity for substantial growth of our business on the horizon, we are excited to add Michael and his wealth of experience to our senior leadership team,” said Jim Lawson, CEO, Woodbine Entertainment. “In addition to his extensive background in sports and business, Michael is a strong, visionary leader, making him an ideal teammate to lead our commercial efforts as we look to realize those opportunities for growth in a rapidly changing sports marketplace in Canada.”

As Chief Commercial Officer, Copeland will oversee business development, digital strategy, marketing, sponsorships, broadcast and customer experience strategy. The Western University law and MBA graduate will also play a significant role as Woodbine Entertainment continues its efforts to participate in the emerging sports betting sector in Canada and embarks on the most exciting and ambitious real estate development project in the country.

Woodbine Entertainment also confirmed that Christina Litz, who held the position of Vice President, Media, Digital, Business and Revenue Development since December 2019, has departed the organization to join True North Sports and Entertainment in Winnipeg as its Chief Brand and Commercial Officer.

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